Giving Baby Care: Winning safety-conscious parents over with "natural" credentials

Giving Baby Care: Winning safety-conscious parents over with "natural" credentials

Code: ML-ML00019-065 | Published: Dec-2015 | Pages: 17 | MarketLine
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Launched in 2013, Giving is a local Chinese baby personal/household care brand, with products infused with young plant extracts. Within two years of launching, it became the fastest-growing baby skincare brand in China.



Key Findings
- Learn about Giving and how it has become the fastest growing brand in Chinas baby care market
- Understand the importance of natural product claims in the Chinese market.
- Analyze Givings product range and how it chimes with Chinese consumers
- Look at the future of the Chinese baby care market

Reasons To Buy
What is Giving?
How has Giving achieved a strong market position?
What products does Giving offer?
What may the future hold for the Chinese baby care market?

Table of Contents

OVERVIEW
Catalyst
Summary
BABY SKINCARE BRAND WITH "NATURAL" FOCUS
A young baby skincare brand on the rise
Young Plant Range explained
Newborn Protection range explained
SIMPLE, "NATURAL" FORMULAS CHIME WITH CHINESE CONSUMERS AND BUILD TRUST IN NEW BRAND
Strong consumer acumen lays a firm foundation for market success
Emphasis on safety improve consumer trust with a new brand
Offering formulas that are "right for Chinese babies" to evoke greater resonance
Offering peace of mind with simple formulas
CHINESE BABY CARE MARKET TO CONTINUE GROWING, LOCAL BRANDS SET TO PROFIT
The growth of baby care products in China is likely to continue
Rising popularity of local brands posts threat to foreign brands
Spotting opportunities with "right-for-me" elements
CONCLUSIONS
Givings "Natural" focus and marketing prove successful in growing market that offers the company great prospects
APPENDIX
Sources
Further Reading
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