Global Advertising

Global Advertising

Code: ML-OHIP2271 | Published: Mar-2015 | Pages: 31 | MarketLine
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Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Global advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The global advertising industry had total revenues of $101,999.9m in 2014, representing a compound annual growth rate (CAGR) of 4.1% between 2010 and 2014.

- The food, beverage and personal/healthcare segment was the industrys most lucrative in 2014, with total revenues of $26,151.8m, equivalent to 25.6% of the industrys overall value.

- The performance of the industry is forecast to accelerate, with an anticipated CAGR of 5.1% for the five-year period 2014 - 2019, which is expected to drive the industry to a value of $130,955.5m by the end of 2019.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in the global

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the globaladvertising market

Leading company profiles reveal details of key advertising market players global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Global advertising market with five year forecasts



Reasons To Buy
What was the size of the Global advertising market by value in 2014?

What will be the size of the Global advertising market in 2019?

What factors are affecting the strength of competition in the Global advertising market?

How has the market performed over the last five years?

Table of Contents

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 6
Market definition 6
Market analysis 6
Market Data 7
Market value 7
Market Segmentation 8
Category segmentation 8
Geography segmentation 9
Market Outlook 10
Market value forecast 10
Five Forces Analysis 11
Summary 11
Buyer power 12
Supplier power 13
New entrants 14
Threat of substitutes 15
Degree of rivalry 16
Leading Companies 17
Omnicom Group, Inc. 17
Publicis Groupe SA 20
WPP plc 24
Methodology 28
Industry associations 29
Related MarketLine research 29
Appendix 30
About MarketLine 30

LIST OF TABLES
Table 1: Global advertising industry value: $ million, 2010-14 7
Table 2: Global advertising industry category segmentation: $ million, 2014 8
Table 3: Global advertising industry geography segmentation: $ million, 2014 9
Table 4: Global advertising industry value forecast: $ million, 2014-19 10
Table 5: Omnicom Group, Inc.: key facts 17
Table 6: Omnicom Group, Inc.: key financials ($) 18
Table 7: Omnicom Group, Inc.: key financial ratios 18
Table 8: Publicis Groupe SA: key facts 20
Table 9: Publicis Groupe SA: key financials ($) 21
Table 10: Publicis Groupe SA: key financials (Euro) 22
Table 11: Publicis Groupe SA: key financial ratios 22
Table 12: WPP plc: key facts 24
Table 13: WPP plc: key financials ($) 25
Table 14: WPP plc: key financials (Pound) 25
Table 15: WPP plc: key financial ratios 26

LIST OF FIGURES
Figure 1: Global advertising industry value: $ million, 2010-14 7
Figure 2: Global advertising industry category segmentation: % share, by value, 2014 8
Figure 3: Global advertising industry geography segmentation: % share, by value, 2014 9
Figure 4: Global advertising industry value forecast: $ million, 2014-19 10
Figure 5: Forces driving competition in the global advertising industry, 2014 11
Figure 6: Drivers of buyer power in the global advertising industry, 2014 12
Figure 7: Drivers of supplier power in the global advertising industry, 2014 13
Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2014 14
Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2014 15
Figure 10: Drivers of degree of rivalry in the global advertising industry, 2014 16
Figure 11: Omnicom Group, Inc.: revenues and profitability 19
Figure 12: Omnicom Group, Inc.: assets and liabilities 19
Figure 13: Publicis Groupe SA: revenues and profitability 22
Figure 14: Publicis Groupe SA: assets and liabilities 23
Figure 15: WPP plc: revenues and profitability 26
Figure 16: WPP plc: assets and liabilities 27
Omnicom Group, Inc., Publicis Groupe SA and WPP plc

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