Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Changing Lifestages

Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Changing Lifestages

Code: CAN-CS0002AB | Published: Aug-2015 | Pages: 99 | Canadean
Price :

* Required Fields



Consumer lifestages are rapidly evolving as gender stereotypes evolve, with many women leaving behind traditional household duties and men showing a growing interest in personal care. Increasing numbers of young adults are also choosing to delay responsibilities such as marriage and children until later life; whilst several older consumers seek to defy their age and remain young in both attitude and appearance.

Key Findings
- Consumers globally express concerns regarding different health issues, such as heart and bone health. These concerns are magnified as people witness aging populations and see the problems their grandparents and older generations face as they age, as well as diets evolving to be increasingly unhealthy. The effect of this is many people looking to natural and organic products in order to remain healthier

- Different age-groups and genders view value differently. Younger consumers and women are often seeking out value via low prices, and express this in their growing preference for shopping at discounters; however, men and older consumers are confident in their ability to treat themselves and look for added value to secure the most indulgent and beneficial products

- Younger consumers globally are seeking new experiences through their consumption, be it through hot and spicy flavours or an exotic twist. These consumers are increasingly demanding and on the lookout for something stand-out at all times

Canadeans Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Changing Lifestages report is a comprehensive analysis of global attitudes in the food, soft drinks, alcoholic beverages, and personal care categories. The report details current and future expectations of behavior derived from the survey responses of 52,000 global consumers in 48 countries. As well as highlighting opportunities in new product development, there is also insight on positioning and retail strategy, and analysis of consumer profiling and targeting.

What else does this report offer?

- An investigation of the Changing Lifestages consumer trends and how they are presenting themselves on a global, regional, and country basis

- Key attitudes and behaviors influencing consumption patterns globally

- Proposals on how you should best target these global consumption patterns

- Detailed comparisons that provide insight into regional and country attitudes towards Changing Lifestages

- Key recommendations for manufacturers from product, targeting, and retail perspectives as they are reflected in the four main categories of food, soft drinks, alcoholic beverages, and personal care

Reasons To Buy
- Manufacturers can design their products to meet the most pressing needs of todays consumer by understanding consumers attitudes and behaviors as captured in a unique 2015 consumer survey

- Improve product targeting to different consumer groups through understanding how consumer opinions and perceptions are changing on topics such as health, quality and value, by age and gender

- Quickly pinpoint the best opportunities for products as data is presented in a highly visual and engaging style

- Stay ahead of competitors and know what consumers want next with recommended actions which clearly identify how to successfully adapt product strategies to the latest trends

- Regional and local survey data from across 48 countries helps brands to meet the needs of their specific market, as well as highlighting new countries for expansion

Table of Contents

Key findings
Executive Summary
Key findings from across the globe
Introduction to Canadeans Consumer Trend Framework
Introduction to Canadeans Mega-Trend framework
Country report coverage
Canadean sub-trends
Overview of sub-trends within the Changing Lifestages Mega-Trend
Overview of the key sub-trends
Varying attitudes to health amongst different lifestages
Consumer attitudes towards health claims
The most salient health concerns by region
Consumer perceptions of product claims
Consumer attitudes to alcohol consumption
Key recommendations for manufacturers
The impact of value amongst different lifestages
Attitudes to financial wellbeing
Importance of discounters in the search for value
Importance of price to consumers
Importance of promotions to consumers
Key recommendations for manufacturers
How quality is perceived at different lifestages
Effect of financial security on quality seeking
The importance of an established brand
Consumer perceptions of locally sourced ingredients
Consumer perceptions of craftsmanship
Key recommendations for manufacturers
Differing approaches to beauty
Consumer attitudes to, and perceptions of, appearance
How attitudes to appearance impact consumer choice
Key recommendations for manufacturers
Studying the appeal of new experiences in FMCG
Identifying who can be targeted with new, experimental product development
Considering the appeal of exotic flavors and scents
Considering the appeal of hot and spicy flavors
Key recommendations for manufacturers
About Canadean
General Mills
Boots Shapers

Report Format

Following are different modes of Licenses.

a. Single User License:
This license allows only one person to use the report. This person can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people. Unless you purchase a Site License or a Global Site License, a Single User License must be purchased for every single person that wishes to use the report within the same enterprise.

b. Single Site License:
This license allows unlimited users to use the report within one company location, e.g. a regional office. These users can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people.

c. Global Site License:
A Global Site License (or Enterprise wide Site License or Global License) is a license granted to original purchaser, who can share a report with other employees and authorized Users of the same organization.

Quick Help

1. How do you deliver the reports?
The delivery of reports is depends on format & mode of license of report(s). Following are different kinds of formats of report(s) and their delivery options :

a. Electronic Format – Through email from Publisher
Report will be sent to your username email address in PDF, Excel, PowerPoint or any other electronic / softcopy format by publisher.
Delivery Time: 12 to 48 hours [depending on time difference or occurrences of national holidays]

b. Hard Copy or Printed Format or CD-Rom – Through Mail or Courier from Publisher
Report will be sent through mail / courier delivery to your shipping address by publisher.
Delivery Time: Less than, few weeks [depending on time difference or occurrences of national holidays]

2. How can I make payment for publications I purchase?
You could be able to make the payment, in following ways:

a. Online Secure Payment through Credit Card Payment : We accept Visa, Master, AMEX Cards & CCAvenue
b. Transfer of fund to our bank account via Bank transfer or Wire transfer
c. Payment via DD or Cheque
d. Paypal

3. Is it safe to use my credit card on MarketinfoResearch?
Your personal information and online tranaction on Marketinfo Research is secure, private, and tamper-proof. All credit card payments are processed through secure and trusted payment gateways.

If you have a more question about our publications please see our FAQs section or contact us now at cs@marketinforesearch.com.


There are no reports matching the selection.

Browse similar reports by category:
Consumer Goods & FMCG

Our Clients