Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Value

Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Value

Code: CAN-CS0010AB | Published: Jun-2015 | Pages: 74 | Canadean
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Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Value examines how attitudes to value when buying groceries are changing and the impact this is having on shopping habits and levels of loyalty towards both brands and retailers. The report examines new ways in which manufacturers can look to provide maximum value added for consumers as they become fatigued of traditional pricing and promotional strategies

Key Findings
- Customer loyalty is declining when it comes to brands and retailers. Relying on traits such as tradition and trust is no longer enough and instead the industry needs to look for new ways to capture consumer attention and loyalty

- Traditional promotional techniques are failing to resonate with consumers, and manufacturers need to look for more innovative ways to target shoppers, such as using Smartphones to offer more personalized promotional offerings

- Branded manufacturers need to work out new and innovative ways to stave off the threat of private label as quality perceptions improve, whilst store-own manufacturers need to continue to evolve private label portfolios to target consumers more effectively

Synopsis
This report analyses changing attitudes to value when it comes to shopping behavior and how brand and retail loyalty is declining as consumers search for better deals. The report examines how manufacturers are operating in a new era of "frugal behavior" and what needs to be done to target consumers :

- Exclusive analysis of a 48 country attitudes and behavior survey, presented to ensure that the content is applied and relevant to stake-holders across the supply-chain.

- Analysis of key attitude and behaviors influencing consumption patterns and recommendations of how best to target such consumption occasions.

- Regional comparisons granting unique insight into varying regional and country attitudes to value.

- Detailed matrixes exploring key recommendations for manufactures from a product, targeting and retail perspective; broken down by Food, Soft Drinks, Alcoholic Drinks, and Cosmetics and Toiletries.

Reasons To Buy
- Help formulate strategies that enhance customer loyalty at the brand and retail level by understanding what genuinely increases perceptions of maximum value

- Determine new and innovative ways to target consumers via promotional incentives that will encourage impulse purchasing, particularly as current methods are becoming increasingly less effective with consumers

- Develop strategies to either stave off the threat of private label or help continue to improve favorable perceptions in the eyes of the consumer

- Develop strategies that offer maximum value added for consumers but not at the expense of damaging any premium credentials

Table of Contents

Key findings
Executive summary
Key findings from the Value Mega-Trend report Introduction to Canadeans consumer trend framework
Overview of the sub-trends
Overview of the sub-trends that form the Value trend Pessimism and economic uncertainty
Consumer attitudes towards value for money
Financial concerns among consumers and its effect on consumer behavior
How economic and financial uncertainty will impact the search for better value for money products
Country and regional analysis regarding financial wellbeing
Impact of price consciousness among consumers
Country and regional analysis regarding short-term job security
Impact of improving economic conditions on value products
Country and regional analysis regarding
Key recommendations for manufacturers Discount stores and their effect on the search for value
What consumers associate with better value for money
Brand competition in the market
Country and regional analysis regarding discounters
Discounters UK case study
Private label perceptions
Country and regional analysis regarding brand purchasing
Discount stores and their effect on the search for value (cont.)
Country and regional analysis regarding private labels
Impact of price on brand experimentation
Country and regional analysis regarding shopping habits
Attitudes towards products and promotions
Country and regional analysis regarding big grocery brands
Key recommendations for manufacturers Retailer behaviour and competition in the market
Why consumers choose recognized brands
Country and regional analysis regarding consumer wellbeing and happiness
Categories consumers are likely to trade-up in
Country and regional analysis regarding trading-up
Key recommendations for manufacturers Influence of price and promotion on consumer behavior
Impact of price and promotions
The rise of the savvy shopper
Country and regional analysis regarding money-saving techniques
Consumer use of price comparison websites
Country and regional analysis regarding price comparison
Country and regional analysis regarding promotional offers
Impact of price comparison websites on retailers
Price comparison website examples and analysis
Role of technology in helping provide value for money
Country and regional analysis regarding use of technology when shopping
Key recommendations for manufacturers
Trust and ethics vs. value
Impact of trust and ethics on value-seeking consumers
Country and regional analysis regarding trust in non-alcoholic beverages
Key recommendations for manufacturers Appendix
About Canadean

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