Golf Equipment Market: Manufacturers find the rough

Golf Equipment Market: Manufacturers find the rough

Code: ML-ML00019-057 | Published: Dec-2015 | Pages: 29 | MarketLine
Price :
$495.00
USD

* Required Fields

$495.00

Details

Golf is a sport played by millions across the world and is a pursuit that requires significant investment in equipment. However, in recent years, the golf equipment market has struggled badly. This case study analyzes the reasons for this performance and looks at how the markets major players are adapting and faring to soft conditions.



Key Findings
- Analyzes the golf equipment markets performance in recent years and its drivers.
- Looks at the strategies employed by the industrys major manufacturers
- Looks at what the future may hold and what equipment manufacturers must do to arrest the slide.

Reasons To Buy
How is the global golf equipment market performing?
What strategies do the leading equipment manufacturers adopt and how are they are faring?
What future threats and opportunities face golf equipment companies?

Table of Contents

OVERVIEW
Catalyst
Summary
GOLF EQUIPMENT MARKET: DECLINING GLOBALLY
Market in decline since 2012 following period of low growth
Traditionally strong markets most affected
Decline driven by changing playing habits
US participation stabilizing but at lower-than-peak levels
UK struggling to attract players
More core golfers needed to spur equipment sales
MANUFACTURERS EXPERIENCE MIXED FORTUNES
TaylorMade-adidas Golf causing adidas headaches
Financial performance has been very poor in recent years
Product launches too frequent
Woes continue in 2015, adidas exploring sale
Callaway Golf: Premiumization pays dividends, revenues grow
Performing well in a tough market following several years of decline
Premiumization driving revenue and profit growth
Callaway has improved brand image and Chev brand now has momentum
2015 far from disastrous but shows there is still work to do
Acushnet Company: Brand strength is king
Financial information thin on the ground but revenues grew in 2014
Strong endorsement strategy
Segmented marketing: Balls for players of all abilities
Segmented marketing: Successful for FootJoy
Using club makers names as a form of premiumization
Nike fortunes mirror those of star athlete Woods
Puma: Positioning itself as a trendy brand with mixed results
Under Armour: Now a golf apparel force to be reckoned with
FURTHER CHALLENGES REMAIN, EFFORTS MADE TO GROW PARTICIPATION
The Tiger Woods Effect wanes as his career is in jeopardy
Zenith of participation coincides with Tigers peak years
Tiger puts eyes on screen and attracts sponsors
Tigers bleak future bad for golf
Manufacturers will need to adjust to potential post-Tiger era
Growing participation tough in era of instant gratification
Cost issues being addressed
CONCLUSIONS
Falling participation level and ill-conceived strategy hurting the golf market, but adapting to soft market conditions can work
APPENDIX
Definitions
Sources
Further Reading
Ask the analyst
About MarketLine
Disclaimer

Report Format

Following are different modes of Licenses.

a. Single User License:
This license allows only one person to use the report. This person can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people. Unless you purchase a Site License or a Global Site License, a Single User License must be purchased for every single person that wishes to use the report within the same enterprise.

b. Single Site License:
This license allows unlimited users to use the report within one company location, e.g. a regional office. These users can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people.

c. Global Site License:
A Global Site License (or Enterprise wide Site License or Global License) is a license granted to original purchaser, who can share a report with other employees and authorized Users of the same organization.

Quick Help

1. How do you deliver the reports?
The delivery of reports is depends on format & mode of license of report(s). Following are different kinds of formats of report(s) and their delivery options :

a. Electronic Format – Through email from Publisher
Report will be sent to your username email address in PDF, Excel, PowerPoint or any other electronic / softcopy format by publisher.
Delivery Time: 12 to 48 hours [depending on time difference or occurrences of national holidays]

b. Hard Copy or Printed Format or CD-Rom – Through Mail or Courier from Publisher
Report will be sent through mail / courier delivery to your shipping address by publisher.
Delivery Time: Less than, few weeks [depending on time difference or occurrences of national holidays]


2. How can I make payment for publications I purchase?
You could be able to make the payment, in following ways:

a. Online Secure Payment through Credit Card Payment : We accept Visa, Master, AMEX Cards & CCAvenue
b. Transfer of fund to our bank account via Bank transfer or Wire transfer
c. Payment via DD or Cheque
d. Paypal


3. Is it safe to use my credit card on MarketinfoResearch?
Your personal information and online tranaction on Marketinfo Research is secure, private, and tamper-proof. All credit card payments are processed through secure and trusted payment gateways.

If you have a more question about our publications please see our FAQs section or contact us now at cs@marketinforesearch.com.

CUSTOMERS WHO VIEWED THIS REPORT ALSO VIEWED

There are no reports matching the selection.

Browse similar reports by category:
Consumer Goods & FMCG
MarketLine

Our Clients