Green, natural, ethical, organic, and healthy: The small brands owned by Big Consumer

Green, natural, ethical, organic, and healthy: The small brands owned by Big Consumer

Code: ML-ML00019-050 | Published: Nov-2015 | Pages: 27 | MarketLine
Price :
$495.00
USD

* Required Fields

$495.00

Details

There are many reasons why a corporation may wish to acquire a GNEOH brand. Firstly, the acquisition may allow a corporation to enter or expand in a new market. Such an acquisition may also improve the perception of the parent company; the GNEOH brands credentials may start to rub off on the parent company. Finally, such an acquisition can act as a catalyst for change of business practices.



Key Findings
- This case study looks at two important factors that prompt acquisitions of GNEOH brands: health and change.
- Health has driven a number of food and beverage acquisitions in recent years and this case study looks at one: PepsiCos acquisition of Naked Juice.
- The case study also looks at the positive business changes made by companies who have acquired GNEOH brands, including Clorox.

Reasons To Buy
Why do corporations acquire GNEOH brands? Do both see a benefit?
How did Clorox improve its operations following the acquisition of Burts Bees?
Why did PepsiCo acquire Naked Juice? Where does the company see its future growth coming from?

Table of Contents

OVERVIEW
Catalyst
Summary
HEALTH AND CHANGE MAY PROMPT GNEOH ACQUISITIONS
The food and beverage market has consolidated
Companies acquire GNEOH brands for various sales-improving reasons
There have been a large number of acquisitions based on health in recent years
Such acquisitions can prompt positive change
Acquisitions are not always positive
Many brands have been accused of selling out
Such acquisitions walk a fine line
CLOROX BOUGHT BURTS BEES IN 2007, WITH POSITIVE CHANGES BENEFITING BOTH
Burts Bees philosophy is The Greater Good
Burts Bees sells predominantly natural goods and has witnessed strong growth
Burts Bees has a strong brand image as a green company
2020 sustainability goal
Clorox is a diverse multinational
Clorox produces cleaning, household, lifestyle, and professional products
Clorox began to improve its business practices in the 2000s
The acquisition brought about mutual benefits
Clorox has benefited Burts Bees
Burts Bees has also had a significant effect on Cloroxs operations
Clorox has been named a top reputable company
Burts Bees has also seen good growth
PEPSICO ACQUIRED NAKED JUICE TO JOIN ITS OTHER GOOD-FOR-YOU BRANDS
Naked Juice makes juices and smoothies
PepsiCo wants to increase its healthy products
PepsiCo sells food and beverage products worldwide
Pepsi has grown its healthy brands
One of the brands PepsiCo acquired was Naked Juice
PepsiCo needs to anticipate consumer shifts in preferences
CONCLUSIONS
The acquisition of GNEOH brands can improve revenues for various reasons
APPENDIX
Definitions
Sources
Further Reading
Ask the analyst
About MarketLine
Disclaimer

Report Format

Following are different modes of Licenses.

a. Single User License:
This license allows only one person to use the report. This person can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people. Unless you purchase a Site License or a Global Site License, a Single User License must be purchased for every single person that wishes to use the report within the same enterprise.

b. Single Site License:
This license allows unlimited users to use the report within one company location, e.g. a regional office. These users can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people.

c. Global Site License:
A Global Site License (or Enterprise wide Site License or Global License) is a license granted to original purchaser, who can share a report with other employees and authorized Users of the same organization.

Quick Help

1. How do you deliver the reports?
The delivery of reports is depends on format & mode of license of report(s). Following are different kinds of formats of report(s) and their delivery options :

a. Electronic Format – Through email from Publisher
Report will be sent to your username email address in PDF, Excel, PowerPoint or any other electronic / softcopy format by publisher.
Delivery Time: 12 to 48 hours [depending on time difference or occurrences of national holidays]

b. Hard Copy or Printed Format or CD-Rom – Through Mail or Courier from Publisher
Report will be sent through mail / courier delivery to your shipping address by publisher.
Delivery Time: Less than, few weeks [depending on time difference or occurrences of national holidays]


2. How can I make payment for publications I purchase?
You could be able to make the payment, in following ways:

a. Online Secure Payment through Credit Card Payment : We accept Visa, Master, AMEX Cards & CCAvenue
b. Transfer of fund to our bank account via Bank transfer or Wire transfer
c. Payment via DD or Cheque
d. Paypal


3. Is it safe to use my credit card on MarketinfoResearch?
Your personal information and online tranaction on Marketinfo Research is secure, private, and tamper-proof. All credit card payments are processed through secure and trusted payment gateways.

If you have a more question about our publications please see our FAQs section or contact us now at cs@marketinforesearch.com.

CUSTOMERS WHO VIEWED THIS REPORT ALSO VIEWED

There are no reports matching the selection.

Browse similar reports by category:
Personal Care
MarketLine

Our Clients