Gyms and Health Clubs: Budget gyms rising from below, specialist gyms expanding from the top

Gyms and Health Clubs: Budget gyms rising from below, specialist gyms expanding from the top

Code: ML-ML00022-005 | Published: Apr-2016 | Pages: 20 | MarketLine
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Technologies have breathed new life in to the gym business redefining it in the process. What was a simple business model that had stayed the same since the mainstream gym became popular in the 1990s is changing dramatically. Now the business environment is different, consumers have access to all the training, data and advice that they could ever need, which reduces their reliance on the gym itself and they either want super cheap prices, luxury facilities or unusual fitness concepts. Long term contracts, big out of town box gyms and mid-range prices have dropped out of fashion and there are burgeoning aggressive new companies with brand new business models that are out-competing the old format businesses and in some cases acquiring them. Apps and online platforms have been key to facilitating this change, and membership offices and their staff are increasingly becoming obsolete and a waste of gym space, as customers can join, pay, book classes, cancel contracts, add facilities, speak to staff, track their activities and get advice all via the internet.

Key Findings
Examining the rise of the budget gym.

Looking at the squeezing of the mid-tier gym market.

Analysing the rise of the new breed of luxury concept gym.

Seeing how new technology is changing the nature of the industry.

Reasons To Buy
Who are the big market players in the US and UK budget Gym market?

Which incumbents are suffering because of the change in the market?

Who are the emerging players in the new luxury and concept gym market?

Key Highlights
The gym industry is in good shape as it is expected to produce good reliable growth at least through to 2020. Even developed markets are still producing growth and this means globally the picture is very favorable. However there are some distinct changes occurring and some of the largest gym operators of the last twenty years are starting to fall by the wayside as new aggressive competitors enter the market.

The whole health and fitness industry is adapting to the changes that technology has brought. New apps, online resources, fitness communities, online data and free expert advice has changed the nature of the gym customer to being less reliant on certain services that gyms provide, which is slowly changing the gym business model.

The rise of the budget gym has been rapid and comprehensive. Companies such as Pure Gym and Planet Fitness identified that many consumers want access to a gym and are willing to pay for it, but the majority are unwilling to go above a certain price point no matter what facilities are provided. Budget gyms are now squeezing the mid-tier gyms and even buying them up in some cases.

Table of Contents

The Gym Industry is in good health
The gym industry is producing good growth globally
The key players are beginning to change with the times
New Tech changing the fitness industry
New self-motivated data analyzing members powered by apps
Strava is a cycling and running website which has taken the world by storm
My Fitness Pal is a calorie counting and exercise app that collates everything
The rise of the budget gym and health club
Budget users are flexible, self-motivated and price conscious
Budget gyms are implementing new ways of doing business
Hour Fitness, Pure Gym and Planet Fitness are typical
hour fitness is a large US operation with round the clock access
Planet Fitness has over gyms in the USA and can be $ a month
Pure Gym in the UK has over gyms and has bought up major rival
The Specialist gym and unique concept gym
Specialist customers are typically bored, wealthy and busy
The rise of the boutique gym is a powerful trend in the industry
SoulCycle, Rebel, and Equinox are typical of this business
SoulCycle is a unique take on spinning classes, endorsed by celebrities
Rebel has budget gym techniques in the high end sector
Equinox analyzes its customers and applies a specific program to improve fitness
The new customer is discerning, motivated and knowledgeable
The new gym has to be good value or have a unique concept
The future of the gym market is secure and stable
Further Reading
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List of Figures

Figure 1: Regions compared in the gym industry 2015 $bn
Figure 2: Key developed gym markets compared
Figure 3: European gym industry revenues, 2015 ($bn)
Figure 4: Planet Fitness training room
Figure 5: 1Rebels training room
Figure 6: Equinox yoga room

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