Haircare in Mexico

Haircare in Mexico

Code: ML-OHME2966 | Published: Jul-2015 | Pages: 39 | MarketLine
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Haircare in Mexico industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

- The haircare market consists of the retail sales of conditioners, hair colorants, perms and relaxers, shampoo, and styling agents.

- Brazil, Mexico and Argentina are the three largest hair care markets in Latin America. Mexicos personal care products market is extremely competitive as most of the largest international brands compete for market share.

- Mexican men are becoming increasingly more concerned about their appearance, particularly with hair loss and dandruff. Market players have recognized this opportunity and started to offer products to cater for mens needs. Advertising campaigns are being developed for men, and more and more companies are offering products aimed specifically at this customer group.

- A cosmetics company must register with the Secretariat of Health and get physical and chemical analysis, complete with Spanish translation, free sales certificate and consular legalization.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in Mexico

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in Mexico

Leading company profiles reveal details of key haircare market players global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Mexico haircare market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Mexico economy

Reasons To Buy
What was the size of the Mexico haircare market by value in 2014?

What will be the size of the Mexico haircare market in 2019?

What factors are affecting the strength of competition in the Mexico haircare market?

How has the market performed over the last five years?

Who are the top competitiors in Mexicos haircare market?

Table of Contents

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market volume 10
Market Segmentation 11
Category segmentation 11
Geography segmentation 12
Market Outlook 13
Market value forecast 13
Market volume forecast 14
Five Forces Analysis 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
Colgate-Palmolive Company 22
LOreal S.A. 25
The Procter and Gamble Company 28
Unilever 31
Macroeconomic Indicators 34
Country Data 34
Methodology 36
Industry associations 37
Related MarketLine research 37
Appendix 38
About MarketLine 38
LIST OF TABLES
Table 1: Mexico haircare market value: $ million, 2010-14 9
Table 2: Mexico haircare market volume: million units, 2010-14 10
Table 3: Mexico haircare market category segmentation: $ million, 2014 11
Table 4: Mexico haircare market geography segmentation: $ million, 2014 12
Table 5: Mexico haircare market value forecast: $ million, 2014-19 13
Table 6: Mexico haircare market volume forecast: million units, 2014-19 14
Table 7: Colgate-Palmolive Company: key facts 22
Table 8: Colgate-Palmolive Company: key financials ($) 23
Table 9: Colgate-Palmolive Company: key financial ratios 23
Table 10: LOreal S.A.: key facts 25
Table 11: LOreal S.A.: key financials ($) 26
Table 12: LOreal S.A.: key financials (Euro) 26
Table 13: LOreal S.A.: key financial ratios 26
Table 14: The Procter and Gamble Company: key facts 28
Table 15: The Procter and Gamble Company: key financials ($) 29
Table 16: The Procter and Gamble Company: key financial ratios 29
Table 17: Unilever: key facts 31
Table 18: Unilever: key financials ($) 32
Table 19: Unilever: key financials (Euro) 32
Table 20: Unilever: key financial ratios 32
Table 21: Mexico size of population (million), 2010-14 34
Table 22: Mexico gdp (constant 2005 prices, $ billion), 2010-14 34
Table 23: Mexico gdp (current prices, $ billion), 2010-14 34
Table 24: Mexico inflation, 2010-14 35
Table 25: Mexico consumer price index (absolute), 2010-14 35
Table 26: Mexico exchange rate, 2010-14 35
LIST OF FIGURES
Figure 1: Mexico haircare market value: $ million, 2010-14 9
Figure 2: Mexico haircare market volume: million units, 2010-14 10
Figure 3: Mexico haircare market category segmentation: % share, by value, 2014 11
Figure 4: Mexico haircare market geography segmentation: % share, by value, 2014 12
Figure 5: Mexico haircare market value forecast: $ million, 2014-19 13
Figure 6: Mexico haircare market volume forecast: million units, 2014-19 14
Figure 7: Forces driving competition in the haircare market in Mexico, 2014 15
Figure 8: Drivers of buyer power in the haircare market in Mexico, 2014 16
Figure 9: Drivers of supplier power in the haircare market in Mexico, 2014 17
Figure 10: Factors influencing the likelihood of new entrants in the haircare market in Mexico, 2014 18
Colgate-Palmolive Company, LOreal S.A., The Procter and Gamble Company, Unilever

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