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- The haircare market consists of the retail sales of conditioners, hair colorants, perms and relaxers, shampoo, and styling agents.
- Decreased demand for premium products, with increased demand for middle-market and mass-market products can be observed in Russia.
- While younger consumers focus more on innovative products containing proteins, amino-acids, minerals or UV protection, older shoppers are attracted by natural, herbal products.
- Despite Russian manufacturers posing a serious competition to their Western counterparts in terms of shampoos, the proportion of imported and domestic products in the Russian market is still in favor of foreign producers.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in Russia
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in Russia
Leading company profiles reveal details of key haircare market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Russia haircare market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the Russia economy
Reasons To Buy
What was the size of the Russia haircare market by value in 2014?
What will be the size of the Russia haircare market in 2019?
What factors are affecting the strength of competition in the Russia haircare market?
How has the market performed over the last five years?
Who are the top competitiors in Russias haircare market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market Outlook 12
Market value forecast 12
Market volume forecast 13
Five Forces Analysis 14
Buyer power 15
Supplier power 16
New entrants 17
Threat of substitutes 19
Degree of rivalry 20
Leading Companies 21
Henkel AG and Co. KGaA 21
LOreal S.A. 24
The Procter and Gamble Company 27
Macroeconomic Indicators 33
Country Data 33
Industry associations 36
Related MarketLine research 36
About MarketLine 37
LIST OF TABLES
Table 1: Russia haircare market value: $ million, 2010-14 8
Table 2: Russia haircare market volume: million units, 2010-14 9
Table 3: Russia haircare market category segmentation: $ million, 2014 10
Table 4: Russia haircare market geography segmentation: $ million, 2014 11
Table 5: Russia haircare market value forecast: $ million, 2014-19 12
Table 6: Russia haircare market volume forecast: million units, 2014-19 13
Table 7: Henkel AG and Co. KGaA: key facts 21
Table 8: Henkel AG and Co. KGaA: key financials ($) 22
Table 9: Henkel AG and Co. KGaA: key financials (Euro) 22
Table 10: Henkel AG and Co. KGaA: key financial ratios 22
Table 11: LOreal S.A.: key facts 24
Table 12: LOreal S.A.: key financials ($) 25
Table 13: LOreal S.A.: key financials (Euro) 25
Table 14: LOreal S.A.: key financial ratios 25
Table 15: The Procter and Gamble Company: key facts 27
Table 16: The Procter and Gamble Company: key financials ($) 28
Table 17: The Procter and Gamble Company: key financial ratios 28
Table 18: Unilever: key facts 30
Table 19: Unilever: key financials ($) 31
Table 20: Unilever: key financials (Euro) 31
Table 21: Unilever: key financial ratios 31
Table 22: Russia size of population (million), 2010-14 33
Table 23: Russia gdp (constant 2005 prices, $ billion), 2010-14 33
Table 24: Russia gdp (current prices, $ billion), 2010-14 33
Table 25: Russia inflation, 2010-14 34
Table 26: Russia consumer price index (absolute), 2010-14 34
Table 27: Russia exchange rate, 2010-14 34
LIST OF FIGURES
Figure 1: Russia haircare market value: $ million, 2010-14 8
Figure 2: Russia haircare market volume: million units, 2010-14 9
Figure 3: Russia haircare market category segmentation: % share, by value, 2014 10
Figure 4: Russia haircare market geography segmentation: % share, by value, 2014 11
Figure 5: Russia haircare market value forecast: $ million, 2014-19 12
Figure 6: Russia haircare market volume forecast: million units, 2014-19 13
Figure 7: Forces driving competition in the haircare market in Russia, 2014 14
Figure 8: Drivers of buyer power in the haircare market in Russia, 2014 15
Figure 9: Drivers of supplier power in the haircare market in Russia, 2014 16
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