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- The haircare market consists of the retail sales of conditioners, hair colorants, perms and relaxers, shampoo, and styling agents.
- Turkey has a high percentage of young population which makes it a promising battleground for both foreign and local manufacturers.
- Since Turkey has a large variety of herbs and natural products, natural cosmetics production is also widespread and done by small size local companies throughout the country.
- Most of the foreign investors in the cosmetics and personal care products sector is manufacturing through joint ventures and licensing agreements.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in Turkey
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in Turkey
Leading company profiles reveal details of key haircare market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Turkey haircare market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the Turkey economy
Reasons To Buy
What was the size of the Turkey haircare market by value in 2014?
What will be the size of the Turkey haircare market in 2019?
What factors are affecting the strength of competition in the Turkey haircare market?
How has the market performed over the last five years?
Who are the top competitiors in Turkeys haircare market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market Outlook 12
Market value forecast 12
Market volume forecast 13
Five Forces Analysis 14
Buyer power 15
Supplier power 16
New entrants 17
Threat of substitutes 19
Degree of rivalry 20
Leading Companies 21
Kopas Kozmetik Sanayi ve Ticaret A.S 21
LOreal S.A. 22
The Procter and Gamble Company 25
Macroeconomic Indicators 31
Country Data 31
Industry associations 34
Related MarketLine research 34
About MarketLine 35
LIST OF TABLES
Table 1: Turkey haircare market value: $ million, 2010-14 8
Table 2: Turkey haircare market volume: million units, 2010-14 9
Table 3: Turkey haircare market category segmentation: $ million, 2014 10
Table 4: Turkey haircare market geography segmentation: $ million, 2014 11
Table 5: Turkey haircare market value forecast: $ million, 2014-19 12
Table 6: Turkey haircare market volume forecast: million units, 2014-19 13
Table 7: Kopas Kozmetik Sanayi ve Ticaret A.S: key facts 21
Table 8: LOreal S.A.: key facts 22
Table 9: LOreal S.A.: key financials ($) 23
Table 10: LOreal S.A.: key financials (Euro) 23
Table 11: LOreal S.A.: key financial ratios 23
Table 12: The Procter and Gamble Company: key facts 25
Table 13: The Procter and Gamble Company: key financials ($) 26
Table 14: The Procter and Gamble Company: key financial ratios 26
Table 15: Unilever: key facts 28
Table 16: Unilever: key financials ($) 29
Table 17: Unilever: key financials (Euro) 29
Table 18: Unilever: key financial ratios 29
Table 19: Turkey size of population (million), 2010-14 31
Table 20: Turkey gdp (constant 2005 prices, $ billion), 2010-14 31
Table 21: Turkey gdp (current prices, $ billion), 2010-14 31
Table 22: Turkey inflation, 2010-14 32
Table 23: Turkey consumer price index (absolute), 2010-14 32
Table 24: Turkey exchange rate, 2010-14 32
LIST OF FIGURES
Figure 1: Turkey haircare market value: $ million, 2010-14 8
Figure 2: Turkey haircare market volume: million units, 2010-14 9
Figure 3: Turkey haircare market category segmentation: % share, by value, 2014 10
Figure 4: Turkey haircare market geography segmentation: % share, by value, 2014 11
Figure 5: Turkey haircare market value forecast: $ million, 2014-19 12
Figure 6: Turkey haircare market volume forecast: million units, 2014-19 13
Figure 7: Forces driving competition in the haircare market in Turkey, 2014 14
Figure 8: Drivers of buyer power in the haircare market in Turkey, 2014 15
Figure 9: Drivers of supplier power in the haircare market in Turkey, 2014 16
Figure 10: Factors influencing the likelihood of new entrants in the haircare market in Turkey, 2014 17
Figure 11: Factors influencing the threat of substitutes in the haircare market in Turkey, 2014 19
Figure 12: Drivers of degree of rivalry in the haircare market in Turkey, 2014 20
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