Health and Beauty Retailing in Germany - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

Health and Beauty Retailing in Germany - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

Code: CON-RT0329SR | Published: Aug-2015 | Pages: 58 | Conlumino
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Health and beauty segment witnessed a healthy growth in sales in 2014. The growing demand for natural and organic personal care products is forecast to drive the growth of the category over the next five years. Falling average prices as a result of high promotion activities and discounts, is also a factor for the slower growth of the overall category. Offline channels continue to be the preferred choice for customers, however, sales through online channel is gaining traction with increasing number of customers making online purchases.

Key Findings
- The health and beauty segment accounts for 4.5% of the overall retail sales in 2014

- Online spending on health and beauty products accounts for 5.9% of the total retail sales in the segment in 2014

- Bulk of the sales of health and beauty products are sold through offline channels including drug stores and health and beauty stores.

- Retailers are introducing new launches and extending their portfolios to make the segment more lucrative for customers.

Synopsis
"Health and Beauty Retailing in Germany - Market Summary and Forecasts" is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.

What else does this report offer?

- A thorough analysis of consumer trends changing economic and population factors

- Both qualitative and quantitative insights and analysis of the shifting health and beauty retail dynamics from 2009 to 2019

- Sales of health and beauty products through the following channels from 2009 to 2019: Hypermarkets, supermarkets and hard-discounters; department stores; online; drug stores and health and beauty stores; other general and non-specialist direct retailers; cash and carries and warehouse clubs; convenience stores (including independents) and gas stations; duty free retailers; value, variety stores, general merchandise retailers and vending machines

- An overview of key health and beauty retailers operating across Germany and their presence across distribution channels

Reasons To Buy
- Gain a comprehensive knowledge on health and beauty sector in the German retail market and develop a competitive advantage from the start of your supply chain

- Investigate current and forecast behaviour trends in health and beauty category to identify the best opportunities to exploit

- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

- Understand the performance of health and beauty product sector, with insights on performance across key channels from 2009, with forecasts until 2019

- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the health and beauty market

- Analysis of key international and domestic players operating in the health and beauty market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share

Table of Contents

1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 Strong European economy offers growth opportunities for retailers
3.1.1 Steady global economic growth set to drive the export oriented German economy
3.1.2 Declining household savings rate set to fuel consumption
3.1.3 Services sector remains the dominant sector for employment
3.1.4 Falling unemployment rates increase consumer confidence
3.1.5 Deflation might create concern for the German economy
3.1.6 Increasing household consumption opens growth avenues for retailers
3.2 A negative population growth rate will affect long term prospects for retail
4 German Shoppers
4.1 Growing aging population and single households in Germany open new opportunities for retailers
4.2 Online Shopping clubs generate mass awareness among German consumers
4.3 Consumers prefer online shopping to visiting stores during holiday seasons
4.4 Rise in smartphone users to boost m-commerce in Germany
4.5 German consumers research multiple channels before making a purchase
4.6 Organic food and grocery retailing is an expanding niche
4.7 Increasing inbound tourists are offering growth opportunities in luxury retail
5 Doing Business in Germany
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 EU consumer rights directive came into force in 2014
5.3 German parliament (Bundestag) introduces minimum wages law
5.4 The protective nature of labor and retail laws can be an impediment for retailers' growth
5.5 Multiple location options available for retailers to spread their network profitably in the country
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Health and Beauty
6.2 Health and Beauty Category Overview
6.2.1 Healthand Beauty by Channel
6.2.2 Health and Beauty by Category
6.3 Major Retailers
6.3.1 Health and Beauty
7 Appendix
7.1 Definitions
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer


List of Tables


Table 1: Major Organic food retailers in Germany
Table 2: Germany Health and Beauty Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 3: Germany Health and Beauty Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 4: Germany Health and Beauty Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 5: Germany Health and Beauty Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 6: Germany Health and Beauty Segmentation (% value), by Channel Group, 2009-2019
Table 7: Germany Health and Beauty Retail Sales (EUR mn), by Category, 2009-2014
Table 8: Germany Health and Beauty Retail Sales Forecast (EUR mn), by Category 2014-2019
Table 9: Germany Health andBeauty Retail Sales (US$ mn), by Category, 2009-2014
Table 10: Germany Health andBeauty Retail Sales Forecast (US$ mn), by Category 2014-2019
Table 11: Key Health and Beauty Retailers in Germany
Table 12: Germany Exchange Rate EUR-US$ (Annual Average), 2009-2014
Table 13: Germany Exchange Rate EUR-US$ (Annual Average), 2015-2019
Table 14: Conlumino Retail Channel Definitions
Table 15: Conlumino Retail Category Definitions


List of Figures


Figure 1: GDP Values (US$ billion, %), 2008-2014
Figure 2: Growth Rate of GDP (US$ Billion, %), 2008-2014
Figure 3: Forecasts for GDP Value and Growth (EUR billion, %), 2014-2019
Figure 4: Household Savings Rate as percentage of disposable income (%), 2004-2014
Figure 5: Share of Employment by Sector (%), 2004 and 2014E
Figure 6: Unemployment Rate (%), 2005-2014
Figure 7: Inflation Growth Rates (%), 2004-2014
Figure 8: Household Consumption Expenditure of Germany (US$ Billion), 2004 and 2014
Figure 9: Household Consumption Expenditure of Major Countries (US$ Billion), 2014
Figure 10: Growth of Household Consumption Expenditure (%), 2004-2014
Figure 11: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 12: Population Split by Gender (%), 2014 and 2019
Figure 13: Population Split by Age Group (%), 2014 and 2019
Figure 14: Per Capita Spend on Retail (EUR), 2006 and 2014
Figure 15: Per Capita Spend (EUR) on Retail by Age Group (%), 2006 and 2014
Figure 16: Rural and Urban Populations (% of total population) 2004, 2014 and 2019E
Figure 17: Aging consumers and single households are set to grow further
Figure 18: The unique concept of online shopping clubs make them popular among German consumers
Figure 19: Online sales observed huge growth during holiday seasons
Figure 20: Rise in Smartphone Users in Germany
Figure 21: EmmasEnkel lets consumers use iPads in its Cafes to shop
Figure 22: Number of international arrivals to Germany (millions), 2009-2019
Figure 23: Major Cities with High Spend on Retail
Figure 24: Retail laws on store opening hours in different states of the country
Figure 25: Retail hot spots across Germany favor international investment
Figure 26: Share of Health and Beauty in overall Retail 2014 and 2019
Figure 27: Retail Sales Value and Growth (EUR billion, %) of Health and Beauty2014-2019
Figure 28: Spend-per-Head on Health and Beauty2014 and 2019
Figure 29: Online Spend in Health and Beauty2014-2019
Figure 30: Online Share of total Health and Beauty Spend 2014 and 2019
Figure 31: Spending per Channel in Health and Beauty (%) 2014 and 2019
Figure 32: Germany Health and Beauty Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 33: Germany Health and Beauty Retail Market Dynamics, by Channel Group, 2009-2019
Figure 34: Germany Health andBeauty Retail Sales and Forecast (EUR mn), by Category Group, 2009-2019
Figure 35: The Triangulated Market Sizing Methodology
Rossmann
DM
MUller
Douglas
Budnikowsky

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