Home and Garden Products in Italy

Home and Garden Products in Italy

Code: ML-OHME6883 | Published: Aug-2016 | Pages: 30 | MarketLine
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Home and Garden Products in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the home and garden products market in Italy

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the home and garden products market in Italy

- Leading company profiles reveal details of key home and garden products market players global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Italy home and garden products market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the Italy home and garden products market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy
- What was the size of the Italy home and garden products market by value in 2015?

- What will be the size of the Italy home and garden products market in 2020?

- What factors are affecting the strength of competition in the Italy home and garden products market?

- How has the market performed over the last five years?

- What are the main segments that make up Italys home and garden products market?

Key Highlights
The home and garden products market consists of gardening and outdoor living products, home improvement products, and homewares. Gardening and outdoor living includes garden buildings, manual and electric garden tools, garden utensils, outdoor living products (garden furniture, barbecues, ornaments), and plants and growing media (bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs and trees). Home improvement includes retail (not trade) sales of decorating materials (paint, varnish, wall tiles, wallpaper), Electricals hardware (alarms, light fittings, plugs, switches), hardware (brackets, locks, nails, bolts, nuts, etc.), other materials (adhesive, aggregates, boards, cement, doors, window frames, glass, bricks, timber, etc.), and manual and power tools. Homewares includes retail sales of home hardware (crockery, cutlery, glassware, rubbish bins, storage, mechanical utensils and home devices e.g. scales), lamps and lampshades, textiles and soft furnishings (bathroom textiles, beddings, cushions, futons, hammocks, mattresses, table linen, furniture covers, doormats), and window dressings (blinds, curtain poles, rails, curtains, hooks). Any currency conversions calculated using constant annual average 2015 exchange rates.

The Italian home and garden products market had total revenues of $21,204.1m in 2015, representing a compound annual rate of change (CARC) of -3.8% between 2011 and 2015.

The home Improvement segment was the markets most lucrative in 2015, with total revenues of $9,666.4m, equivalent to 45.6% of the markets overall value.

Austerity imposed by the EU has seen Italian GDP fail to reach its pre-crisis peak in 2008, with high unemployment, low consumer confidence and a government unable to tackle structural problems. Squeezed incomes have seen purchases delayed until absolutely necessary and this has contributed to market decline.

Table of Contents

Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market distribution
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Adeo
Bricofer Italia S.p.A.
Ikea Group
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables


Table 1: Italy home and garden products market value: $ million, 2011-15
Table 2: Italy home and garden products market category segmentation: $ million, 2015
Table 3: Italy home and garden products market geography segmentation: $ million, 2015
Table 4: Italy home and garden products market distribution: % share, by value, 2015
Table 5: Italy home and garden products market value forecast: $ million, 2015-20
Table 6: Adeo: key facts
Table 7: Bricofer Italia S.p.A.: key facts
Table 8: Ikea Group
Table 9: Ikea Group
Table 10: Ikea Group
Table 11: Ikea Group
Table 12: Italy size of population (million), 2011-15
Table 13: Italy gdp (constant 2005 prices, $ billion), 2011-15
Table 14: Italy gdp (current prices, $ billion), 2011-15
Table 15: Italy inflation, 2011-15
Table 16: Italy consumer price index (absolute), 2011-15
Table 17: Italy exchange rate, 2011-15

List of Figures


Figure 1: Italy home and garden products market value: $ million, 2011-15
Figure 2: Italy home and garden products market category segmentation: % share, by value, 2015
Figure 3: Italy home and garden products market geography segmentation: % share, by value, 2015
Figure 4: Italy home and garden products market distribution: % share, by value, 2015
Figure 5: Italy home and garden products market value forecast: $ million, 2015-20
Figure 6: Forces driving competition in the home and garden products market in Italy, 2015
Figure 7: Drivers of buyer power in the home and garden products market in Italy, 2015
Figure 8: Drivers of supplier power in the home and garden products market in Italy, 2015
Figure 9: Factors influencing the likelihood of new entrants in the home and garden products market in Italy, 2015
Figure 10: Factors influencing the threat of substitutes in the home and garden products market in Italy, 2015
Figure 11: Drivers of degree of rivalry in the home and garden products market in Italy, 2015
Figure 12: Ikea Group
Figure 13: Ikea Group

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