Home and Garden Products Retailing in Germany - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

Home and Garden Products Retailing in Germany - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

Code: CON-RT0209SR | Published: Aug-2015 | Pages: 72 | Conlumino
Price :
$1,250.00
USD

* Required Fields

$1,250.00

Details

Sales of home and garden products accounted for 13.4% of the total retail sales in 2014. Germany is the largest home and garden market in Europe and the sales in the sector are projected to grow at a CAGR of 3% during 2014-2019. Increasing consumer interest in gardening as a leisure activity and sustained demand for home improvement products is set to drive future sales in the sector. Sale through online channel has been gaining momentum over the past few years and the trend is expected to continue through 2019, with the sales through the channel expected to grow at a CAGR of 15.3% during the analysis period.

Key Findings
- Germany is the largest home and garden market in Europe and sales in the sector accounted for 13.4% of the overall retail sales in 2014.

- A strong preference for home furnishing and eco-friendly products helps retailers to identify new dimensions to increase their sales.

- Growing aging population and single households in Germany open new opportunities for retailers

- Home improvement is the largest segment and contributed 57.9% towards the home and garden products category group in 2014

Synopsis
"Home and Garden Products Retailing in Germany - Market Summary and Forecasts" is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.

What else does this report offer?

- A thorough analysis of consumer trends changing economic and population factors

- Both qualitative and quantitative insights and analysis of the shifting home and garden products retail dynamics for gardening and outdoor living, home improvement, and homewares from 2009 to 2019

- Sales of home and garden products through the following channels from 2009 to 2019: Home improvement and gardening supplies retailers; hypermarkets, supermarkets and hard-discounters; home furniture and homewares retailers; department stores; value, variety stores and general merchandise retailers; online; other specialist retailers; cash and carries and warehouse clubs; electrical and electronics specialists; other general and non-specialist direct retailers; convenience stores (including Independents) and gas stations

- An overview of key home and garden products retailers operating across Germany and their presence across distribution channels

Reasons To Buy
- Gain a comprehensive knowledge on home and garden products sector in the German retail market and develop a competitive advantage from the start of your supply chain

- Investigate current and forecast behaviour trends in home and garden products category to identify the best opportunities to exploit

- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

- Understand the fastest growing categories including gardening and outdoor living; home improvement and homewares, with insights on performance across key channels from 2009, with forecasts until 2019

- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home and garden products market

- Analysis of key international and domestic players operating in the home and garden products market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share

Table of Contents

1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 Strong European economy offers growth opportunities for retailers
3.1.1 Steady global economic growth set to drive the export oriented German economy
3.1.2 Declining household savings rate set to fuel consumption
3.1.3 Services sector remains the dominant sector for employment
3.1.4 Falling unemployment rates increase consumer confidence
3.1.5 Deflation might create concern for the German economy
3.1.6 Increasing household consumption opens growth avenues for retailers
3.2 A negative population growth rate will affect long term prospects for retail
4 German Shoppers
4.1 Growing aging population and single households in Germany open new opportunities for retailers
4.2 Online Shopping clubs generate mass awareness among German consumers
4.3 Consumers prefer online shopping to visiting stores during holiday seasons
4.4 Rise in smartphone users to boost m-commerce in Germany
4.5 German consumers research multiple channels before making a purchase
4.6 Organic food and grocery retailing is expanding its niche
4.7 Increasing inbound tourists are offering growth opportunities in luxury retail
5 Doing Business in Germany
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 EU consumer rights directive came into force in 2014
5.3 German parliament (Bundestag) introduces minimum wages law
5.4 The protective nature of labor and retail laws can be an impediment for retailers' growth
5.5 Multiple location options available for retailers to spread their network profitably in the country
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Home and Garden Products
6.2 Home and Garden Products Category Overview
6.2.1 Home and Garden Products by Channel
6.2.2 Home and Garden Products by Category
6.3 Home and Garden Products Category Analysis
6.3.1 Gardening and Outdoor Living
6.3.2 Home Improvement
6.3.3 Homewares
6.4 Major Retailers
6.4.1 Home and Garden Products
7 Appendix
7.1 Definitions
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer

List of Tables


Table 1: Major Organic food retailers in Germany
Table 2: Germany Home and Garden Products Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 3: Germany Home and Garden Products Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 4: Germany Home and Garden Products Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 5: Germany Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 6: Germany Home and Garden Products Retail Segmentation (% value), by Channel Group, 2009-2019
Table 7: Germany Home and Garden Products Retail Sales (EUR mn), by Category, 2009-2014
Table 8: Germany Home and Garden Products Retail Sales Forecast (EUR mn), by Category 2014-2019
Table 9: Germany Home and Garden Products Retail Sales (US$ mn), by Category, 2009-2014
Table 10: Germany Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 11: Germany Home and Garden Products Retail Segmentation (% value), by Category, 2009-2019
Table 12: Germany Gardening and Outdoor Living Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 13: Germany Gardening and Outdoor Living Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 14: Germany Gardening and Outdoor Living Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 15: Germany Gardening and Outdoor Living Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 16: Germany Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2009-2019
Table 17: Germany Home Improvement Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 18: Germany Home Improvement Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 19: Germany Home Improvement Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 20: Germany Home Improvement Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 21: Germany Home Improvement Retail Segmentation, by Channel Group, 2009-2019
Table 22: Germany Homewares Retail Sales (EUR mn), by Channel Group, 2009-2014
Table 23: Germany Homewares Retail Sales Forecast (EUR mn), by Channel Group, 2014-2019
Table 24: Germany Homewares Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 25: Germany Homewares Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 26: Germany Homewares Retail Segmentation, by Channel Group, 2009-2019
Table 27: Key Home and Garden Products Retailers in Germany
Table 28: Germany Exchange Rate EUR-US$ (Annual Average), 2009-2014
Table 29: Germany Exchange Rate EUR-US$ (Annual Average), 2015-2019
Table 30: Conlumino Retail Channel Definitions
Table 31: Conlumino Retail Category Definitions

List of Figures


Figure 1: GDP Values (US$ billion, %), 2008-2014
Figure 2: Growth Rate of GDP (US$ Billion, %), 2008-2014
Figure 3: Forecasts for GDP Value and Growth (EUR billion, %), 2014-2019
Figure 4: Household Savings Rate as percentage of disposable income (%), 2004-2014
Figure 5: Share of Employment by Sector (%), 2004 and 2014E
Figure 6: Unemployment Rate (%), 2005-2014
Figure 7: Inflation Growth Rates (%), 2004-2014
Figure 8: Household Consumption Expenditure of Germany (US$ Billion), 2004 and 2014
Figure 9: Household Consumption Expenditure of Major Countries (US$ Billion), 2014
Figure 10: Growth of Household Consumption Expenditure (%), 2004-2014
Figure 11: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 12: Population Split by Gender (%), 2014 and 2019
Figure 13: Population Split by Age Group (%), 2014 and 2019
Figure 14: Per Capita Spend on Retail (EUR), 2006 and 2014
Figure 15: Per Capita Spend (EUR) on Retail by Age Group (%), 2006 and 2014
Figure 16: Rural and Urban Populations (% of total population) 2004, 2014 and 2019E
Figure 17: Aging consumers and single households are set to grow further
Figure 18: The unique concept of online shopping clubs make them popular among German consumers
Figure 19: Online sales observed huge growth during holiday seasons
Figure 20: Rise in Smartphone Users in Germany
Figure 21: EmmasEnkel lets consumers use iPads in its Cafes to shop
Figure 22: Number of international arrivals to Germany (millions), 2009-2019
Figure 23: Major Cities with High Spend on Retail
Figure 24: Retail laws on store opening hours in different states of the country
Figure 25: Retail hot spots across Germany favor international investment
Figure 26: Share of Home and Garden Products in overall Retail 2014 and 2019
Figure 27: Retail Sales Value and Growth (EUR billion, %) of Home and Garden Products 2014-2019
Figure 28: Spend-per-Head on Home and Garden Products 2014 and 2019
Figure 29: Online Spend in Home and Garden Products 2014-2019
Figure 30: Online Share of total Home and Garden Products Spend 2014 and 2019
Figure 31: Spending per Channel in Home and Garden Products (%) 2014 and 2019
Figure 32: Germany Home and Garden Products Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 33: Germany Home and Garden Products Retail Market Dynamics, by Channel Group, 2009-2019
Figure 34: Germany Home and Garden Products Retail Sales and Forecast, by Channel Group, 2009-2019
Figure 35: Germany Home and Garden Products Retail Market Dynamics, by Category 2009-2019
Figure 36: Germany Gardening and Outdoor Living Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 37: Germany Home Improvement Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 38: Germany Homewares Retail Sales and Forecast (EUR mn), by Channel Group, 2009-2019
Figure 39: The Triangulated Market Sizing Methodology
OBI
Hagebau market
Hornbach
Hellweg
Bauhaus
Alternate.de

Report Format

Following are different modes of Licenses.

a. Single User License:
This license allows only one person to use the report. This person can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people. Unless you purchase a Site License or a Global Site License, a Single User License must be purchased for every single person that wishes to use the report within the same enterprise.

b. Single Site License:
This license allows unlimited users to use the report within one company location, e.g. a regional office. These users can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people.

c. Global Site License:
A Global Site License (or Enterprise wide Site License or Global License) is a license granted to original purchaser, who can share a report with other employees and authorized Users of the same organization.

Quick Help

1. How do you deliver the reports?
The delivery of reports is depends on format & mode of license of report(s). Following are different kinds of formats of report(s) and their delivery options :

a. Electronic Format – Through email from Publisher
Report will be sent to your username email address in PDF, Excel, PowerPoint or any other electronic / softcopy format by publisher.
Delivery Time: 12 to 48 hours [depending on time difference or occurrences of national holidays]

b. Hard Copy or Printed Format or CD-Rom – Through Mail or Courier from Publisher
Report will be sent through mail / courier delivery to your shipping address by publisher.
Delivery Time: Less than, few weeks [depending on time difference or occurrences of national holidays]


2. How can I make payment for publications I purchase?
You could be able to make the payment, in following ways:

a. Online Secure Payment through Credit Card Payment : We accept Visa, Master, AMEX Cards & CCAvenue
b. Transfer of fund to our bank account via Bank transfer or Wire transfer
c. Payment via DD or Cheque
d. Paypal


3. Is it safe to use my credit card on MarketinfoResearch?
Your personal information and online tranaction on Marketinfo Research is secure, private, and tamper-proof. All credit card payments are processed through secure and trusted payment gateways.

If you have a more question about our publications please see our FAQs section or contact us now at cs@marketinforesearch.com.

CUSTOMERS WHO VIEWED THIS REPORT ALSO VIEWED

There are no reports matching the selection.

Browse similar reports by category:
Consumer Goods & FMCG
Conlumino