Home and Garden Products Retailing in South Africa - Market Summary and Forecasts ;Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

Home and Garden Products Retailing in South Africa - Market Summary and Forecasts ;Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

Code: CON-RT0223SR | Published: Dec-2015 | Pages: 63 | Conlumino
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The retail market for home and garden products recorded sales of ZAR74 billion in 2014 and is anticipated to reach ZAR90 billion by 2019, registering a CAGR of 4% in 2014-2019. A gradual increase in the real estate market and changing lifestyles in South Africa has helped home and garden products to achieve buoyant growth. Consumers are shifting towards DIY products.

Key Findings
- Specialist retailers remain as the main retail channel in this sector

- The market is fragmented, and the sector is dominated by domestic retailers

- Home improvement is the largest segment and contributed 77% towards the home and garden products category group in 2014

- Sales through online channel are expected to witness a strong CAGR of 21.6% during 2014-2019.

Synopsis
"Home and Garden Products Retailing in South Africa - Market Summary and Forecasts" is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.

What else does this report offer?

- A thorough analysis of consumer trends changing economic and population factors

- Both qualitative and quantitative insights and analysis of the shifting home and garden products retail dynamics for gardening and outdoor living, home improvement, and homewares from 2009 to 2019

- Sales of home and garden products through the following channels from 2009 to 2019: Home improvement and gardening supplies retailers; hypermarkets, supermarkets and hard-discounters; home furniture and homewares retailers; department stores; value, variety stores and general merchandise retailers; online; other specialist retailers; cash and carries and warehouse clubs; electrical and electronics specialists; other general and non-specialist direct retailers; convenience stores (including Independents) and gas stations

- An overview of key home and garden products retailers operating across South Africa and their presence across distribution channels

Reasons To Buy
- Gain a comprehensive knowledge on home and garden products sector in the South Africa retail market and develop a competitive advantage from the start of your supply chain

- Investigate current and forecast behaviour trends in home and garden products category to identify the best opportunities to exploit

- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

- Understand the fastest growing categories including gardening and outdoor living; home improvement and homewares, with insights on performance across key channels from 2009, with forecasts until 2019

- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home and garden products market

- Analysis of key international and domestic players operating in the home and garden products market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share

Table of Contents

1Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 Retail Scenario in South Africa
3.1.1 Stable economic conditions bode well for retailers
3.1.2 Being a consumption led economy augurs well for retailers
3.1.3 Services sector is the major sector for employment
3.1.4 Unemployment and labor unrest pose a challenge to the country's economy
3.1.5 Rising inflation rates - a key concern for retailers
3.1.6 Steady rise in consumption expenditure- an opportunity for retailers
3.1.7 Increasing urbanization offers growth opportunities for retailers
3.2 A major chunk of the population are young - a positive scenario for retail
4 South African Shoppers
4.1 South Africa presents more challenges than opportunities to newcomers
4.2 M-commerce on a rise as consumers increasingly adopt smartphones
4.3 Demand for private labels on a rise
4.4 Rising HNWI and aspirational middle class will support growth
4.5 Inbound tourism to boost retail sales
5 Doing Business in South Africa
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 Business reforms in South Africa
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Home and Garden Products
6.2 Home and Garden Products Category Overview
6.2.1 Home and Garden Products by Channel
6.2.2 Home and Garden Products by Category
6.3 Home and Garden Products Category Analysis
6.3.1 Gardening and Outdoor Living
6.3.2 Home Improvement
6.3.3 Homewares
6.4 Major Retailers
6.4.1 Home and Garden Products
7 Appendix
7.1 Definitions
7.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer


List of Tables


Table 1: South Africa Home and Garden Products Retail Sales (ZAR mn), by Channel Group, 2009-2014
Table 2: South Africa Home and Garden Products Retail Sales Forecast (ZAR mn), by Channel Group, 2014-2019
Table 3: South Africa Home and Garden Products Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 4: South Africa Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 5: South Africa Home and Garden Products Retail Segmentation (% value), by Channel Group, 2009-2019
Table 6: South Africa Home and Garden Products Retail Sales (ZAR mn), by Category, 2009-2014
Table 7: South Africa Home and Garden Products Retail Sales Forecast (ZAR mn), by Category 2014-2019
Table 8: South Africa Home and Garden Products Retail Sales (US$ mn), by Category, 2009-2014
Table 9: South Africa Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 10: South Africa Home and Garden Products Retail Segmentation (% value), by Category, 2009-2019
Table 11: South Africa Gardening and Outdoor Living Retail Sales (ZAR mn), by Channel Group, 2009-2014
Table 12: South Africa Gardening and Outdoor Living Retail Sales Forecast (ZAR mn), by Channel Group, 2014-2019
Table 13: South Africa Gardening and Outdoor Living Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 14: South Africa Gardening and Outdoor Living Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 15: South Africa Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2009-2019
Table 16: South Africa Home Improvement Retail Sales (ZAR mn), by Channel Group, 2009-2014
Table 17: South Africa Home Improvement Retail Sales Forecast (ZAR mn), by Channel Group, 2014-2019
Table 18: South Africa Home Improvement Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 19: South Africa Home Improvement Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 20: South Africa Home Improvement Retail Segmentation, by Channel Group, 2009-2019
Table 21: South Africa Homewares Retail Sales (ZAR mn), by Channel Group, 2009-2014
Table 22: South Africa Homewares Retail Sales Forecast (ZAR mn), by Channel Group, 2014-2019
Table 23: South Africa Homewares Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 24: South Africa Homewares Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 25: South Africa Homewares Retail Segmentation, by Channel Group, 2009-2019
Table 26: Key Home and Garden Products Retailers in South Africa
Table 27: South Africa Exchange Rate ZAR-USD (Annual Average), 2009-2014
Table 28: South Africa Exchange Rate ZAR-USD (Annual Average), 2015-2019 Forecasts
Table 29: Conlumino Retail Channel Definitions
Table 30: Conlumino Retail Category Definitions


List of Figures


Figure 1: GDP Value (US$ billion), 2009-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2009-2014
Figure 3: GDP Value and Growth (AUD billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (AUD billion, %), 2014-2019
Figure 5: Gross Domestic Savings (% of GDP), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014
Figure 7: Unemployment Rate (%), 2004-2014
Figure 8: Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of South Africa (US$ billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019E
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (ZAR), 2006 and 2014
Figure 17: Per Capita Spend (ZAR)and Total Retail Spend by Age Group (%), 2006 and 2019
Figure 18: Challenges outweigh the opportunities present in the South African market
Figure 19: Mobile shopping on the rise
Figure 20: Private labels rise on the back of high unemployment and low household income
Figure 21: Tourist arrivals to South Africa, (in thousands), 2009 and 2014
Figure 22: Key Components of Doing Business in South Africa
Figure 23: Share of Home and Garden Products in overall Retail 2014 and 2019
Figure 24: Retail Sales Value and Growth (ZAR billion, %) of Home and Garden Products 2014-2019
Figure 25: Spend per Head on Home and Garden Products 2014 and 2019
Figure 26: Online Spend in Home and Garden Products 2014-2019
Figure 27: Online Share of total Home and Garden Products Spend 2014 and 2019
Figure 28: Spending per Channel in Home and Garden Products (%) 2014 and 2019
Figure 29: South Africa Home and Garden Products Retail Sales and Forecast (ZAR mn), by Channel Group, 2009-2019
Figure 30: South Africa Home and Garden Products Retail Market Dynamics, by Channel Group, 2009-2019
Figure 31: South Africa Home and Garden Products Retail Sales and Forecast, by Channel Group, 2009-2019
Figure 32: South Africa Home and Garden Products Retail Market Dynamics, by Category 2009-2019
Figure 33: South Africa Gardening and Outdoor Living Retail Sales and Forecast (ZAR mn), by Channel Group, 2009-2019
Figure 34: South Africa Home Improvement Retail Sales and Forecast (ZAR mn), by Channel Group, 2009-2019
Figure 35: South Africa Homewares Retail Sales and Forecast (ZAR mn), by Channel Group, 2009-2019
Figure 36: The Triangulated Market Sizing Methodology
Build it
Sheet Street
Mica
#Massmart
@Home
Boardmans
GardenShop
Lawn Star

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