Household Products in Turkey

Household Products in Turkey

Code: ML-OHME4358 | Published: Nov-2015 | Pages: 33 | MarketLine
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Household Products in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Turkey household products market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

- The household products market consists of retail sales of air fresheners, dishwashing products, general purpose cleaners, textile washing products, paper products, insecticides, and other products including bleach, furniture and floor polish, shoe polish, toilet care products, and scouring products.

- The Turkish household products market had total revenues of $2.1bn in 2014, representing a compound annual growth rate (CAGR) of 4.7% between 2010 and 2014.

- The fast-paced economy and rapid urbanization of Turkey has spurred the growth of an increasingly prosperous urban middle class, which has raised the standard of living and fuelled consumption rates across consumer sectors including the household products market.

- The textile washing products segment was the markets most lucrative in 2014, with total revenues of $0.7bn, equivalent to 35.3% of the markets overall value.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the household products market in Turkey

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in Turkey

Leading company profiles reveal details of key household products market players global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Turkey household products market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Turkey economy

Reasons To Buy
What was the size of the Turkey household products market by value in 2014?

What will be the size of the Turkey household products market in 2019?

What factors are affecting the strength of competition in the Turkey household products market?

How has the market performed over the last five years?

Who are the top competitiors in Turkeys household products market?

Table of Contents

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market share 11
Market distribution 12
Market Outlook 13
Market value forecast 13
Five Forces Analysis 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Threat of substitutes 18
Degree of rivalry 19
Leading Companies 20
Hayat Kimya Sanayi A.S. 20
Henkel AG and Co. KGaA 21
Ipek Kagit San. ve Tic. A.S 24
The Procter and Gamble Company 25
Macroeconomic Indicators 28
Country Data 28
Methodology 30
Industry associations 31
Related MarketLine research 31
Appendix 32
About MarketLine 32
LIST OF TABLES
Table 1: Turkey household products market value: $ million, 2010-14 8
Table 2: Turkey household products market category segmentation: $ million, 2014 9
Table 3: Turkey household products market geography segmentation: $ million, 2014 10
Table 4: Turkey household products market share: % share, by value, 2014 11
Table 5: Turkey household products market distribution: % share, by value, 2014 12
Table 6: Turkey household products market value forecast: $ million, 2014-19 13
Table 7: Hayat Kimya Sanayi A.S.: key facts 20
Table 8: Henkel AG and Co. KGaA: key facts 21
Table 9: Henkel AG and Co. KGaA: key financials ($) 22
Table 10: Henkel AG and Co. KGaA: key financials (Euro) 22
Table 11: Henkel AG and Co. KGaA: key financial ratios 22
Table 12: Ipek Kagit San. ve Tic. A.S: key facts 24
Table 13: The Procter and Gamble Company: key facts 25
Table 14: The Procter and Gamble Company: key financials ($) 26
Table 15: The Procter and Gamble Company: key financial ratios 26
Table 16: Turkey size of population (million), 2010-14 28
Table 17: Turkey gdp (constant 2005 prices, $ billion), 2010-14 28
Table 18: Turkey gdp (current prices, $ billion), 2010-14 28
Table 19: Turkey inflation, 2010-14 29
Table 20: Turkey consumer price index (absolute), 2010-14 29
Table 21: Turkey exchange rate, 2010-14 29
LIST OF FIGURES
Figure 1: Turkey household products market value: $ million, 2010-14 8
Figure 2: Turkey household products market category segmentation: % share, by value, 2014 9
Figure 3: Turkey household products market geography segmentation: % share, by value, 2014 10
Figure 4: Turkey household products market share: % share, by value, 2014 11
Figure 5: Turkey household products market distribution: % share, by value, 2014 12
Figure 6: Turkey household products market value forecast: $ million, 2014-19 13
Figure 7: Forces driving competition in the household products market in Turkey, 2014 14
Figure 8: Drivers of buyer power in the household products market in Turkey, 2014 15
Figure 9: Drivers of supplier power in the household products market in Turkey, 2014 16
Figure 10: Factors influencing the likelihood of new entrants in the household products market in Turkey, 2014 17
Figure 11: Factors influencing the threat of substitutes in the household products market in Turkey, 2014 18
Figure 12: Drivers of degree of rivalry in the household products market in Turkey, 2014 19
Figure 13: Henkel AG and Co. KGaA: revenues and profitability 23
Figure 14: Henkel AG and Co. KGaA: assets and liabilities 23
Figure 15: The Procter and Gamble Company: revenues and profitability 27
Hayat Kimya Sanayi A.S.; Henkel AG and Co. KGaA; Ipek Kagit San. ve Tic. A.S; The Procter and Gamble Company

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