Your Cart Is Empty!
- Use retailer ratings across eight key metrics to benchmark the performance of retailers in the electrical market
- Understand what channels shoppers are using to make purchases and see how this varies across regions and demographics to improve customer targeting
- Identify what factors electrical shoppers find important, and how well retailers satisfy the expectations of their shoppers
With 89.9% of electrical shoppers purchasing goods once every few months or less often, the frequency with which they encounter retailers is below that of many sectors. This means that there are fewer opportunities for retailers to leave an impression and to build loyalty with the shoppers, which makes each instance all the more important.
The electrical market is one of the most mature in terms of spend transitioning from stores to online, and it also has one of the highest levels of penetration for click and collect use over the past year at 8.6%. However, the sector remains in a high growth phase, which will result in large increases in shoppers using the channel.
Amazon has a significant margin over its electrical competition in terms of penetration, with 52.2% and 36.8% of electrical shoppers having visited and purchased from the retailer, respectively. This represents a respective 11.2 and 8.6 percentage point margin over the second placed retailer, Argos.
Reasons To Buy
- How much better off do electrical shoppers feel in comparison to last year?
- Which electrical retailers have the highest share of visitors and purchasers?
- How many other stores do your shoppers use for electrical?
Table of Contents
2 Main Conclusions
2.1 Penetration set to grow as wearables take off
2.2 Retailers must focus on shopping experience
2.3 Click & collect penetration is one of the highest, but still growing quickly
2.4 Amazon has the highest penetration thanks to a wide range of low- cost accessories
2.5 Low conversion due to easy comparisons and retailer switching
2.6 While it is easy to switch, comparison websites reduce the need
2.7 Quality and value are most important to electricals shoppers
2.8 AO.com defies pureplay limitations
2.9 Expectations are a key consideration
3 Sector Analysis
3.1 Sector summary
3.1.1 Wealthy male shoppers dominate market
3.2 Shopping frequency
3.2.1 Infrequent nature of purchases makes shopping experience key
3.3 Channel spend
3.3.1 Click & collect set to grow rapidly
3.4 Penetration of shoppers
3.4.1 Amazon dominates with small frequent purchases
3.5.1 Low conversion a result of homogeneous products
3.6 Shopping around
3.6.1 Comparison sites help to focus on just a few retailers
4 Retailer Ratings
4.1 Importance of shopping drivers
4.1.1 Importance of quality highlights changing expectations
4.2 Retailer ratings
4.2.1 AO.com setting the benchmark
5.1 Access to additional data
6.1 About Verdict Retail
List of Tables
Table 1: Frequency of electricals shopping trips by region (%), 2015
Table 2: Frequency of electricals shopping trips by demographics (%), 2015
Table 3: Channels used in the last year by electricals shoppers by region (%), 2015
Table 4: Channels used in the last year by electricals shoppers by demographics (%), 2015
Table 5: Top 10 retailers share of regional electricals shoppers (%), 2015
Table 6: Average conversion of electricals retailers by region (%), 2015
Table 7: Electricals retailer ratings for shopping drivers (rated out of 10), 2015
Table 8: Electricals retailer ratings for shopping drivers (rated out of 10), 2015
Table 9: Electricals retailer ratings versus driver importance, 2015
Table 10: Electricals retailer ratings versus driver importance, 2015
Table 11: Sample sizes by sector, 2015
List of Figures
Figure 1: How much better off electricals shoppers feel compared to last year (%), 2015
Figure 2 : How much extra electricals shoppers feel they are spending compared to last year (%), 2015
Figure 3 : Electricals share of shoppers (%), 2015
Figure 4 : Demographic profile of electricals shoppers (%), 2015
Figure 5 : Frequency of electricals shopping trips (%), 2015
Figure 6 : Channels used in the last year by electricals shoppers (%), 2015
Figure 7 : Percentage of consumers who shop for electricals by demographics (%), 2015
Figure 8 : Percentage of consumers who shop for electricals by region (%), 2015
Figure 9 : Percentage of electricals shoppers visiting the top 10 retailers (%), 2015
Figure 10 : Percentage of electricals shoppers purchasing from the top 10 retailers (%), 2015
Figure 11 : Proportion of shoppers who are frequent or occasional shoppers at the top 10 electricals retailers (%), 2015
Figure 12 : Average rate of conversion for all sectors (%), 2015
Figure 13 : Top 10 retailers conversion for electricals (%), 2015
Figure 14 : Average number of electricals retailers each shopper visited and purchased from in the last year, 2015
Figure 15 : Average number of electricals retailers purchased from by region, 2015
Figure 16 : Average number of other electricals retailers purchased from for the top 10 retailers, 2015
Figure 17 : Importance of shopping drivers to electricals shoppers (rated out of 10), 2015
Following are different modes of Licenses.
a. Single User License:
This license allows only one person to use the report. This person can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people. Unless you purchase a Site License or a Global Site License, a Single User License must be purchased for every single person that wishes to use the report within the same enterprise.
b. Single Site License:
This license allows unlimited users to use the report within one company location, e.g. a regional office. These users can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people.
c. Global Site License:
A Global Site License (or Enterprise wide Site License or Global License) is a license granted to original purchaser, who can share a report with other employees and authorized Users of the same organization.
1. How do you deliver the reports?
The delivery of reports is depends on format & mode of license of report(s). Following are different kinds of formats of report(s) and their delivery options :
a. Electronic Format – Through email from Publisher
Report will be sent to your username email address in PDF, Excel, PowerPoint or any other electronic / softcopy format by publisher.
Delivery Time: 12 to 48 hours [depending on time difference or occurrences of national holidays]
b. Hard Copy or Printed Format or CD-Rom – Through Mail or Courier from Publisher
Report will be sent through mail / courier delivery to your shipping address by publisher.
Delivery Time: Less than, few weeks [depending on time difference or occurrences of national holidays]
2. How can I make payment for publications I purchase?
You could be able to make the payment, in following ways:
a. Online Secure Payment through Credit Card Payment : We accept Visa, Master, AMEX Cards & CCAvenue
b. Transfer of fund to our bank account via Bank transfer or Wire transfer
c. Payment via DD or Cheque
3. Is it safe to use my credit card on MarketinfoResearch?
Your personal information and online tranaction on Marketinfo Research is secure, private, and tamper-proof. All credit card payments are processed through secure and trusted payment gateways.