Hungary Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Hungary Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Code: CAN-BRMIHU16 | Published: Jul-2016 | Pages: 48 | Canadean
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Hungarian beer market continued to stay positive in 2015 aided by warmer summer, improved consumer confidence with increasing purchasing power, stable excise duty and also with major brands being frequently on price promotions. Improved consumer confidence led to the shift of consumer interest towards premium and super premium beer segments. This trend was further enhanced by the surging popularity of beer themed festivals. Change in price strategy helped in On-premise channel to increase their sale, by even attracting the most price sensitive customer groups.

Key Findings
- Beer consumption registered a volume rise due to relatively stable prices.

- Hungary being a beer drinking nation and has been a popular beverage among male consumers is also seeing an increase in the female consumer.

- Non-alcoholic beer segment lost volume in 2015 as consumers were losing their interest in non-alcoholic beer mixes and focusing on the flavored water category in the soft drinks market, instead.

Synopsis
Canadeans Hungary Beer Market Insights 2016 Report provides a complete overview of the Hungary beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.

Covering total market (on and off-premise) the report details:

- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

- Value by distribution channel 2011-2015, with 2016 forecasts

- 2014-2016 selected on- / off-premise retail prices

- Details of key beer new product launches in 2015 by company

- Overview of the competitive landscape in the beer market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Hungary beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Hungary beer market to support your brand development and marketing initiatives

- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Hungary beer market

- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents

1 Market Context
1.1 Market Parameters Tables
1.2 Legislation and Taxation Tables
2 Market Background Briefing
3 Market Update
3.1 New Products and Photo Shots
3.2 Beer Pricing Tables
3.3 Beer Data Tables
4 Brewer Profiles
5 Appendix
5.1 Disclaimer
5.2 Methodology, Wisdom Attributes and Product Definitions
5.3 Map

List of Tables


Table 1: Hungary Population Size and Growth, 1987-2018F
Table 2: East Europe Population Size and Growth, 2005-2016F
Table 3: Hungary Economic Indicators, 2007-2017F
Table 4: East Europe Commercial Beverage Consumption - Per Capita, 2005-2016F
Table 5: East Europe Commercial Beverage Consumption - Per Capita % Share, 2005-2016F
Table 6: East Europe Commercial Beverage Consumption - Per Capita Growth, 2006-2016F
Table 7: Taxation Base
Table 8: Historical Excise Rates of Beer
Table 9: Legal Controls on Beer
Table 10: Tax Burden on Beer @ 5% Abv, 2015
Table 11: Beer Key Facts
Table 12: Top 10 Beer Brands - Volume, 2013-2015
Table 13: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
Table 14: Licensed Brand Owners and Licensees
Table 15: Beer Market Valuation (Local Currency), 2014-2016F
Table 16: Trade Margin Build-Up Model
Table 17: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 18: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 19: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 20: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 21: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 22: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 23: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 24: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 25: Beer Market Valuation (Local Currency), 2014-2016F
Table 26: Beer Consumption by Local Definition, 2012-2016F
Table 27: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 28: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 29: Beer Consumption by Type, 2012-2016F
Table 30: Beer Consumption by Geographic Scope, 2012-2016F
Table 31: Beer All Trademarks, 2011-2015
Table 32: Beer Brands by Local Definition, 2011-2015
Table 33: Beer Brands by Standard Price Segment, 2011-2015
Table 34: Beer Brands by Alcoholic Strength, 2011-2015
Table 35: Beer Brands by Type, 2011-2015
Table 36: Imported Brands by Origin, 2011-2015
Table 37: Beer Licensed Brands, 2011-2015
Table 38: Beer Private Label Brands, 2011-2015
Table 39: Beer Trademark Owners, 2011-2015
Table 44: Beer Local Operators, 2011-2015
Table 45: Beer leading Brewers/Importers, 2011-2015
Table 46: Beer Consumption by Pack Mix: Refill ability/Pack/Size, 2012-2016F
Table 47: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 48: Heineken Hungary Brand Volumes 2011-2015
Table 49: Borsodi Brand Volumes 2011-2015
Table 50: Dreher (Hungary) Brand Volumes 2011-2015
Table 51: Pecs Brand Volumes 2011-2015

List of Figures


Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015
HeinekenBorsodi (Molson Coors)
Dreher Sorgyarak (SABMiller)
Pecs Sorfozde Rt
Carlsberg Hungary
Liquid Gold

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