IKEA Group: Profitable growth through diversity

IKEA Group: Profitable growth through diversity

Code: ML-ML00019-011 | Published: Apr-2015 | Pages: 26 | MarketLine
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IKEA is one of the worlds most renowned and successful retailers, as well as a leader in its field of furniture and homewares. Central to this success has been the companys ability to diversify and expand, both geographically and in terms of its product offering, while maintaining a firm handle on costs.

Key Findings
- Outlines IKEAs recent financial performance and explains the reasons for it.
- Analyzes IKEAs global business model, looking at growth markets and areas of concentration.
- Assesses IKEAs growth prospects as it looks to expand in existing markets, enter new ones and roll out new, innovative product lines.

Reasons To Buy
How has IKEA performed in financial terms in recent years? What are the driving factors behind these numbers?
What is IKEAs vertically integrated business model and how does the company benefit from it?
Where does IKEA operate?
What may the future hold for company?

Table of Contents

Ownership structure facilitates vertical integration
Stichting INGKA Foundation is the ultimate head
Stichting IKEA Foundation: The philanthropic arm
INGKA Holding B.V.: The parent of The IKEA Group of Companies
The IKEA Group of Companies: IKEAs nuts and bolts
IKEA Industry: Major supplier helps control inputs and margins
IKEA Group Retail: Global network, wide-ranging inventory
Large stores, diverse offering
Building an e-commerce presence
Effective inventory cost management
Profitable growth in recent years
IKEA performs well compared to competitors
IKEAs global sales footprint spans four continents
Sales concentration in Europe remains
Asia the companys big growth region
IKEA not neglecting core markets
Sourcing from around the globe
Continued geographic expansion program
Indian entry a certainty, South America a possibility
New stores in China and South Korea
Continued expansion in established core markets
Technology and energy at forefront of new product lines
Wireless charging furniture now on the market
Renewable energy potential new revenue stream or CSR image booster
Smaller store format to reach new demographics
Diversification key to success, both past and future
Further Reading
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