Insurance Competitor Profile: Sainsburys

Insurance Competitor Profile: Sainsburys

Code: VF-VF0029CA | Published: Mar-2016 | Pages: 19 | Verdict Financial
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Sainsburys is a retailing giant and the UKs second-largest supermarket brand. As with rival Tesco, Sainsburys Bank spread its wings into the financial services industry in the 1990s and is now a well-established name in personal lines, able to play off its brand recognition, cross-selling capability, and strong understanding of its customers. A reduction in marketing activity around its personal lines insurance portfolio in a highly competitive market has seen Sainsburys remain below Tesco (and other retail brands in some cases) in terms of brand selection. The question is whether, facing a range of challenges in its core retail business, it will demonstrate appetite to fully leverage its strength in the insurance space.

Key Findings
- Sainsburys Bank was the 20th most selected insurance brand for home insurance, according to our 2015 General Insurance Consumer Survey, while it was only 29th most popular for car insurance.

- Sainsburys Banks insurance advertising has declined quite dramatically in the last couple of years.

Synopsis
Verdict Financials "Insurance Competitor Profile: Sainsburys" explores Sainsburys brand power within the context of Sainsburys Bank and looks at the strengths, weaknesses, opportunities, and threats found within Sainsburys insurance business.

Reasons To Buy
- Gather insight into where Sainsburys Bank is performing strongest by insurance product and purchasing method.

- Identify the comparative strengths and weaknesses of Sainsburys insurance business and the opportunities or threats emerging as a result.

Table of Contents

Sainsburys: A Snapshot
Insurance Products
Marketing and Strategy
Sainsburys
Argos
Home Retail Group
Tesco
Asda
Barclaycard
BP
Debenhams
British Gas
Hertz
Homebase
Nectar
Bank of Scotland
Your Money
Tesco Bank
UK Insurance Ltd
Direct Line Group
Allianz
Cigna
Pet plan

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