Jaguar Land Rover: Adapting the original SUV and turning middle class Britishness into a business asset

Jaguar Land Rover: Adapting the original SUV and turning middle class Britishness into a business asset

Code: ML-ML00019-014 | Published: Jun-2015 | Pages: 25 | MarketLine
Price :
$495.00
USD

* Required Fields

$495.00

Details

Jaguar Land Rover has now reached five consecutive years of growth and the company now produces its own engines, has plants in Brazil and China and has brought the Jaguar range right up to date. However there are problems on the horizon, not least the issue of how to replace the iconic Land Rover Defender which has been on sale since 1948, but which will cease production in 2015.



Key Findings
- Learn about JLRs history and what products have been key to its success.
- See the details of the companys success and how the market has been changing.
- Examine the business philosophy of the company and identify just what has been working for them.
- Learn the expected tactics the company is deploying as it attempts to consolidate its good business position.
- Find out how strong the challenges are that it faces and what can be done to manage them.

Reasons To Buy
What products does JLR make and which of these are the most successful and why?
Who owns JLR and why is doing well where other British manufacturers are failing?
What markets are supporting this success?
What products are we likely to see coming up for the company in the next three years?
Just how will JLR attempt to manage the challenges it faces?

Table of Contents

OVERVIEW
Catalyst
Summary
HISTORY OF THE TWO COMPANIES THAT FORM JLR
Jaguar founded in 1922 has had a number of different owners
Jaguar has a long history of motor racing and a racing pedigree
The Land Rover was first released in 1948
Land Rover quickly became known as off-road specialists
JLR HAS TWEEKED ITS OFFERING EXPERTLY
The luxury SUV segment is commanded by JLR
Crossover growth was both an opportunity and a problem
JLR produced a highly successful crossover vehicle
The rationalization of the range into product families
The difficult third family is JLRs key test
JLR SOLIDIFIES ITS IMAGE WITH SPONSORSHIP
Jaguar is one of the principle sponsors of the SKY team
JLR are sponsoring the Rugby World Cup 2015 in the UK
JLR sponsors sailing and equestrian events
THE BRITISH LINK IS KEY TO PERCEPTIONS
Connection with the British state is very useful for JLR
Super bowl advert attempted to push this image worldwide
The British element helps sales everywhere
FUTURE ISSUES FOR JLR TO NEGOTIATE
The Iconic Land Rover Defenders sales figures have crashed
The Defender will be dropped from production in 2015
The next big Land Rover release is very likely to be electric
Jaguar is taking risks with the Jaguar XE and the F-Pace
CONCLUSIONS
JLRs success has been largely due to astute decisions
JLR faces some big tests with its next product lines
APPENDIX
Sources
Further Reading
Ask the analyst
About MarketLine
Disclaimer

Report Format

Following are different modes of Licenses.

a. Single User License:
This license allows only one person to use the report. This person can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people. Unless you purchase a Site License or a Global Site License, a Single User License must be purchased for every single person that wishes to use the report within the same enterprise.

b. Single Site License:
This license allows unlimited users to use the report within one company location, e.g. a regional office. These users can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people.

c. Global Site License:
A Global Site License (or Enterprise wide Site License or Global License) is a license granted to original purchaser, who can share a report with other employees and authorized Users of the same organization.

Quick Help

1. How do you deliver the reports?
The delivery of reports is depends on format & mode of license of report(s). Following are different kinds of formats of report(s) and their delivery options :

a. Electronic Format – Through email from Publisher
Report will be sent to your username email address in PDF, Excel, PowerPoint or any other electronic / softcopy format by publisher.
Delivery Time: 12 to 48 hours [depending on time difference or occurrences of national holidays]

b. Hard Copy or Printed Format or CD-Rom – Through Mail or Courier from Publisher
Report will be sent through mail / courier delivery to your shipping address by publisher.
Delivery Time: Less than, few weeks [depending on time difference or occurrences of national holidays]


2. How can I make payment for publications I purchase?
You could be able to make the payment, in following ways:

a. Online Secure Payment through Credit Card Payment : We accept Visa, Master, AMEX Cards & CCAvenue
b. Transfer of fund to our bank account via Bank transfer or Wire transfer
c. Payment via DD or Cheque
d. Paypal


3. Is it safe to use my credit card on MarketinfoResearch?
Your personal information and online tranaction on Marketinfo Research is secure, private, and tamper-proof. All credit card payments are processed through secure and trusted payment gateways.

If you have a more question about our publications please see our FAQs section or contact us now at cs@marketinforesearch.com.

CUSTOMERS WHO VIEWED THIS REPORT ALSO VIEWED

There are no reports matching the selection.

Browse similar reports by category:
Automobiles & Automotive
MarketLine

Our Clients