Japan Beer Market Insights Report 2015

Japan Beer Market Insights Report 2015

Code: CAN-BRMIJP15 | Published: Aug-2015 | Pages: 118 | Canadean
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The beer market in Japan continued to decline in keeping with shrinking population and stagnating economy. The driving trend in 2014 was the zero calorie and zero sugar beers which saw the happoshu market grow after years of decline. As volumes have been declining, brewers have acquiring shares in Japanese pub chains to help boost profits

Key Findings
- The beer market continued to decline in 2014

- Brewers began buying shares in EDA establishments

- Premium beer continued to outperform the market

Canadeans Japan Beer Market Insights 2015 Report provides a complete overview of the Japan beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015

- Value by distribution channel 2010-2014, with 2015 forecasts

- 2013-2015 selected on- / off-premise retail prices

- Details of key beer new product launches in 2014 by company

- Overview of the competitive landscape in the beer market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Japan beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Japan beer market to support your brand development and marketing initiatives

- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Japan beer market

- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents

1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 Map
Asahi Breweries
Kirin Brewery
Orion Breweries
Sapporo Breweries
Suntory Liquors Limited
Heineken Kirin KK
Molson Coors Japan
Nippon Beer
Nihon Shuirui Hanbai Co
Aeon Co
Seven and I Holdings

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