Your Cart Is Empty!
- Learn about the Jovo Baijiu brand.
- Analyze the reasons for Jovo Baijius success in appealing to a young market.
- Assess what future marketing techniques companies looking to appeal to millennials may use.
Reasons To Buy
What is Jovo Baijiu?
How has Jovo Baijiu succeeded in appealing to young consumers?
What kind of product positioning and marketing appeals to millennials?
Table of Contents
PACKAGING HELPS BRAND APPEAL TO YOUNG CONSUMERS
A young brand for "old guy booze" has first taste of success
Packaging makeover to create distinct visual point of difference
TECH-FOCUSED MARKETING and COCKTAIL PUSH PROPEL THE BRAND
Self-branding packaging features create good first impression
Letting consumers speak for themselves
Taking interaction from virtual space to the real world strengthens brand identity
Infusing cocktail culture into baijiu consumption brings in multiple benefits
IDENTITY-LED BRANDING and MARKETING APPEALS TO INDIVIDUALIST MILLENIALS
Chinese millennials: tech-savvy consumers in seek of unique experiences
O2O marketing - the next-generation marketing aiming at Chinese millennials
Chinese millennials are individualists who embrace tradition and modernization at the same time
Identity-related launches can tap into hidden patriotic preferences
Shrewd branding and marketing key to appealing to individualist millennials
Ask the analyst
Following are different modes of Licenses.
a. Single User License:
This license allows only one person to use the report. This person can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people. Unless you purchase a Site License or a Global Site License, a Single User License must be purchased for every single person that wishes to use the report within the same enterprise.
b. Single Site License:
This license allows unlimited users to use the report within one company location, e.g. a regional office. These users can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people.
c. Global Site License:
A Global Site License (or Enterprise wide Site License or Global License) is a license granted to original purchaser, who can share a report with other employees and authorized Users of the same organization.
1. How do you deliver the reports?
The delivery of reports is depends on format & mode of license of report(s). Following are different kinds of formats of report(s) and their delivery options :
a. Electronic Format – Through email from Publisher
Report will be sent to your username email address in PDF, Excel, PowerPoint or any other electronic / softcopy format by publisher.
Delivery Time: 12 to 48 hours [depending on time difference or occurrences of national holidays]
b. Hard Copy or Printed Format or CD-Rom – Through Mail or Courier from Publisher
Report will be sent through mail / courier delivery to your shipping address by publisher.
Delivery Time: Less than, few weeks [depending on time difference or occurrences of national holidays]
2. How can I make payment for publications I purchase?
You could be able to make the payment, in following ways:
a. Online Secure Payment through Credit Card Payment : We accept Visa, Master, AMEX Cards & CCAvenue
b. Transfer of fund to our bank account via Bank transfer or Wire transfer
c. Payment via DD or Cheque
3. Is it safe to use my credit card on MarketinfoResearch?
Your personal information and online tranaction on Marketinfo Research is secure, private, and tamper-proof. All credit card payments are processed through secure and trusted payment gateways.