Kellogg Company: Slow to keep operations in line with changing consumer ethics

Kellogg Company: Slow to keep operations in line with changing consumer ethics

Code: ML-ML00019-030 | Published: Aug-2015 | Pages: 26 | MarketLine
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Kellogg Company is considered a global market leader in terms of breakfast cereals. The company has attempted to future proof the company with new strategies such as Project K. It is an increasing requirement of Kellogg to keep operations in line with the ethics of all stake holders, including employees, as well as consumers. This can be an impossible task as Kellogg has discovered.



Key Findings
- Identifies the key strategies in place at Kellogg Company.
- Provides an overview of Kellogg Company and the industry in which it operates
- Identifies the key ethical issues that Kellogg has faced and is currently facing.

Reasons To Buy
Can Kellogg claim to be an ethical company?
What strategies has Kellogg employed in recent years?
Is Kellogg quick to respond to ethical issues it is directly or indirectly associated with?

Table of Contents

OVERVIEW
Catalyst
Summary
KELLOGG COMPANY OUT OF SHAPE
Kellogg Company: Then and now
Financial performance sensitive to consumer trends
Breakfast cereals industry outperforming Kellogg
PROJECT K COST REDUCTION FOCUS
A new strategy aimed at efficiency savings
Multiple closures reality of optimization process
Reorganizations can damage brand reputation
Deforestation by suppliers damages Kellogg reputation
Consumers more conscious of food dye concerns
Sugar levels could be next ethical battleground
CONCLUSIONS
Kellogg is successfully spinning plates but must continue adjusting to an increasingly responsible society
APPENDIX
Sources
Further Reading
Ask the analyst
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