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- The make-up market consists of eye make-up, face make-up, lip make-up and nail make-up. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The Mexican make-up market had total revenues of $957.9m in 2014, representing a compound annual growth rate (CAGR) of 4.4% between 2010 and 2014.
- Market consumption volume increased with a CAGR of 0.8% between 2010 and 2014, to reach a total of 167.2 million units in 2014.
- In recent years in Mexico, the government has clamped down on cosmetic companies looking to import their products to the country. A cosmetics company must register with the Secretariat of Health and get physical and chemical analysis, complete with Spanish translation, free sales certificate and consular legalization. In 2009, the government imposed an additional 20% higher tariff on certain personal products imported from the US.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the make-up market in Mexico
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the make-up market in Mexico
Leading company profiles reveal details of key make-up market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Mexico make-up market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the Mexico economy
Reasons To Buy
What was the size of the Mexico make-up market by value in 2014?
What will be the size of the Mexico make-up market in 2019?
What factors are affecting the strength of competition in the Mexico make-up market?
How has the market performed over the last five years?
Who are the top competitiors in Mexicos make-up market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 21
Degree of rivalry 22
Leading Companies 23
Avon Products, Inc. 23
LOreal S.A. 26
Mary Kay Inc. 29
Vorwerk and Co. KG 30
Macroeconomic Indicators 31
Country Data 31
Industry associations 34
Related MarketLine research 34
About MarketLine 35
LIST OF TABLES
Table 1: Mexico make-up market value: $ million, 2010-14 8
Table 2: Mexico make-up market volume: million units, 2010-14 9
Table 3: Mexico make-up market category segmentation: $ million, 2014 10
Table 4: Mexico make-up market geography segmentation: $ million, 2014 11
Table 5: Mexico make-up market share: % share, by value, 2014 12
Table 6: Mexico make-up market distribution: % share, by value, 2014 13
Table 7: Mexico make-up market value forecast: $ million, 2014-19 14
Table 8: Mexico make-up market volume forecast: million units, 2014-19 15
Table 9: Avon Products, Inc.: key facts 23
Table 10: Avon Products, Inc.: key financials ($) 24
Table 11: Avon Products, Inc.: key financial ratios 24
Table 12: LOreal S.A.: key facts 26
Table 13: LOreal S.A.: key financials ($) 27
Table 14: LOreal S.A.: key financials (Euro) 27
Table 15: LOreal S.A.: key financial ratios 27
Table 16: Mary Kay Inc.: key facts 29
Table 17: Vorwerk and Co. KG: key facts 30
Table 18: Mexico size of population (million), 2010-14 31
Table 19: Mexico gdp (constant 2005 prices, $ billion), 2010-14 31
Table 20: Mexico gdp (current prices, $ billion), 2010-14 31
Table 21: Mexico inflation, 2010-14 32
Table 22: Mexico consumer price index (absolute), 2010-14 32
Table 23: Mexico exchange rate, 2010-14 32
LIST OF FIGURES
Figure 1: Mexico make-up market value: $ million, 2010-14 8
Figure 2: Mexico make-up market volume: million units, 2010-14 9
Figure 3: Mexico make-up market category segmentation: % share, by value, 2014 10
Figure 4: Mexico make-up market geography segmentation: % share, by value, 2014 11
Figure 5: Mexico make-up market share: % share, by value, 2014 12
Figure 6: Mexico make-up market distribution: % share, by value, 2014 13
Figure 7: Mexico make-up market value forecast: $ million, 2014-19 14
Figure 8: Mexico make-up market volume forecast: million units, 2014-19 15
Figure 9: Forces driving competition in the make-up market in Mexico, 2014 16
Figure 10: Drivers of buyer power in the make-up market in Mexico, 2014 17
Figure 11: Drivers of supplier power in the make-up market in Mexico, 2014 18
Figure 12: Factors influencing the likelihood of new entrants in the make-up market in Mexico, 2014 19
Figure 13: Factors influencing the threat of substitutes in the make-up market in Mexico, 2014 21
Figure 14: Drivers of degree of rivalry in the make-up market in Mexico, 2014 22
Figure 15: Avon Products, Inc.: revenues and profitability 24
Figure 16: Avon Products, Inc.: assets and liabilities 25
Figure 17: LOreal S.A.: revenues and profitability 28
Mary Kay Inc.
Vorwerk and Co. KG
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