Market Access Impact: HIV (US)

Market Access Impact: HIV (US)

Code: FW-21072016-16 | Published: Apr-2016 | Pages: 0 | FirstWord
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Can prescription barriers help other HIV brands catch up to the runaway market leader?

In the US HIV treatment market, the #1 brand has a 10% market share lead over its nearest rival. Will market barriers be the deciding factor in close races for 2nd and 3rd place?

Market Access Impact: HIV explores how cost concerns and other barriers affect market share for 8 major HIV treatments: Evotaz, Intelence, Isentress, Selzentry, Stribild, Triumeq, Truvada, and Viread.

You’ll find out which brands your brand is losing share to, which ones you’re taking it from, and why—information you can use to compete more effectively.

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Get Answers to Key Questions about HIV Drug Brands

Evotaz (atazanavir/cobicistat; BMS): Does Evotaz lose more market share because of pricing or formulary availability?
Intelence (etravirine; Janssen Biotech): Does Intelence lose more market share to Isentress or Stribild?
Isentress (raltegravir; Merck & Co.): Does Isentress gain more market share when competing brands are too expensive or when they’re not available on formularies?
Selzentry (maraviroc; ViiV Healthcare): Which market barriers cost Selzentry the most market share. How much share would it gain if they didn’t exist?
Stribild (elvitegravir/emtricitabine/tenofovir disoproxil fumarate/cobicistat; Gilead): Do more doctors prescribe Stribild or Triumeq? Which brand has more market share?
Triumeq (abacavir/dolutegravir/lamivudine; ViiV Healthcare): Only two FDCs saw a net share gain because of barriers. Is Triumeq one of them?
Truvada (emtricitabine/tenofovir disoproxil fumarate; Gilead): Is Truvada taking more market share from Stribild or is it the other way ‘round?
Viread (tenofovir disoproxil fumarate; Gilead): Only one monotherapy saw a net share gain because of barriers. Is it Viread?

Top Takeaways

Clear market leader: The most prescribed brand not only has a 12% market share advantage, it also sees twice the barrier-related share gain (net) of its nearest rival.
Only three brands benefit from barriers: These brands all saw a net gain in market share, while the other five saw net losses.
Brand awareness is high: 97% or greater among doctors surveyed for any given brand.
Barrier effect is uneven: The number of doctors who experience the top 3 market barriers varies greatly from brand to brand.
FDCs somewhat more prescribed: Although nearly all surveyed brands are widely prescribed, three of the four most prescribed brands are fixed-dose combinations.
Cost barriers have the greatest impact: Barriers related to pricing and formulary availability affect more prescriptions than any others.
Barrier effect significant for “other” brands: Taken together, “other” brands have a greater market share than 5 of the surveyed brands, and see the third biggest net gain due to barriers.

Exploring Market Access Issues
Market Access Impact: HIV explores key issues affecting HIV drug manufacturers. You’ll learn:

How barriers affect market access:

What brands do doctors prescribe the most?
How many prescriptions do barriers affect?
Which barriers have the biggest effect?

How barriers affect your brand:

How many doctors prescribe your brand? How many don’t, but would consider it?
Why don’t doctors prescribe your brand? What do they prescribe instead?
Which competing brands does your brand take market share from?

A Report Based on Expert Knowledge

We surveyed 100 Medical Oncologists in the US, chosen from the largest community of validated physicians in the world

All respondents have:

Been practicing for 2+ years
Prescribed at least one of the listed products
Seen at least 5 patients with melanoma in total in the last month

We conducted the survey between March 2nd and 9th, 2016.

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Table of Contents

1 What are market barriers?
2 About this report
3 About the survey
4 Brands included in the survey
5 Executive summary

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