Marstons: Thriving in a shrinking market

Marstons: Thriving in a shrinking market

Code: ML-ML00019-048 | Published: Nov-2015 | Pages: 24 | MarketLine
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A series of legislative and cultural changes have impacted on the British pub industry, shrinking the market. This case study will examine these changes, highlighting how Marstons has responded, as well as comparing that with the approach taken by their rivals. This will help explain one approach to growing a business within a struggling market.

Key Findings
- Examines issues facing the British pub trade
- Provides an example of a business growing in a shrinking market
- Offers an overview of recent legislative changes in the sector

Reasons To Buy
How have government policy and cultural shifts impacted on the pub trade?
How have Marstons adapted to changes in the British pub sector?
How does Marstons approach compare to that of its rivals?
What future changes might impact on the market?

Table of Contents

A brief history
A change in focus: the importance of food to the modern pub
Changing drinking culture impacts on pub revenues
Rising prices and competition from supermarkets
Still reeling from smoking ban
Alcohol, diets and binging
Government legislation: the beer-tie, taxation and wages
Tax worries
End of the beer-tie diminishes brewers control
Planned increase in minimum wage
Focusing on a different demographic (the F-plan)
Changing the focus of the estate
Health conscious menus
Value for money meals
Diversifying in response to shifting market
Bottled ale sales provide excellent growth
Maintaining a stable of proven brands
Yo-yoing profits, but clear results for investors
J.D. Wetherspoon: what you see is what you get
Greene King: diversity and profitability
Punch Taverns and Enterprise Inns: the mighty are falling
Accused of unfavorable terms for landlords
Marstons: Shifting the ground beneath publicans feet
Diversity and agility the key for Marstons
Further Reading
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