Marstons: Thriving in a shrinking market

Marstons: Thriving in a shrinking market

Code: ML-ML00019-048 | Published: Nov-2015 | Pages: 24 | MarketLine
Price :
$495.00
USD

* Required Fields

$495.00

Details

A series of legislative and cultural changes have impacted on the British pub industry, shrinking the market. This case study will examine these changes, highlighting how Marstons has responded, as well as comparing that with the approach taken by their rivals. This will help explain one approach to growing a business within a struggling market.



Key Findings
- Examines issues facing the British pub trade
- Provides an example of a business growing in a shrinking market
- Offers an overview of recent legislative changes in the sector


Reasons To Buy
How have government policy and cultural shifts impacted on the pub trade?
How have Marstons adapted to changes in the British pub sector?
How does Marstons approach compare to that of its rivals?
What future changes might impact on the market?

Table of Contents

OVERVIEW
Catalyst
Summary
THE MARSTONS STORY
A brief history
A change in focus: the importance of food to the modern pub
ISSUES FACING THE PUB TRADE
Changing drinking culture impacts on pub revenues
Rising prices and competition from supermarkets
Still reeling from smoking ban
Alcohol, diets and binging
Government legislation: the beer-tie, taxation and wages
Tax worries
End of the beer-tie diminishes brewers control
Planned increase in minimum wage
MARTSTONS RESPONSE
Focusing on a different demographic (the F-plan)
Changing the focus of the estate
Health conscious menus
Value for money meals
Diversifying in response to shifting market
Fastcask
Bottled ale sales provide excellent growth
Maintaining a stable of proven brands
Yo-yoing profits, but clear results for investors
J.D. Wetherspoon: what you see is what you get
Greene King: diversity and profitability
Punch Taverns and Enterprise Inns: the mighty are falling
Accused of unfavorable terms for landlords
Marstons: Shifting the ground beneath publicans feet
CONCLUSIONS
Diversity and agility the key for Marstons
APPENDIX
Definitions
Sources
Further Reading
Ask the analyst
About MarketLine
Disclaimer

Report Format

Following are different modes of Licenses.

a. Single User License:
This license allows only one person to use the report. This person can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people. Unless you purchase a Site License or a Global Site License, a Single User License must be purchased for every single person that wishes to use the report within the same enterprise.

b. Single Site License:
This license allows unlimited users to use the report within one company location, e.g. a regional office. These users can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people.

c. Global Site License:
A Global Site License (or Enterprise wide Site License or Global License) is a license granted to original purchaser, who can share a report with other employees and authorized Users of the same organization.

Quick Help

1. How do you deliver the reports?
The delivery of reports is depends on format & mode of license of report(s). Following are different kinds of formats of report(s) and their delivery options :

a. Electronic Format – Through email from Publisher
Report will be sent to your username email address in PDF, Excel, PowerPoint or any other electronic / softcopy format by publisher.
Delivery Time: 12 to 48 hours [depending on time difference or occurrences of national holidays]

b. Hard Copy or Printed Format or CD-Rom – Through Mail or Courier from Publisher
Report will be sent through mail / courier delivery to your shipping address by publisher.
Delivery Time: Less than, few weeks [depending on time difference or occurrences of national holidays]


2. How can I make payment for publications I purchase?
You could be able to make the payment, in following ways:

a. Online Secure Payment through Credit Card Payment : We accept Visa, Master, AMEX Cards & CCAvenue
b. Transfer of fund to our bank account via Bank transfer or Wire transfer
c. Payment via DD or Cheque
d. Paypal


3. Is it safe to use my credit card on MarketinfoResearch?
Your personal information and online tranaction on Marketinfo Research is secure, private, and tamper-proof. All credit card payments are processed through secure and trusted payment gateways.

If you have a more question about our publications please see our FAQs section or contact us now at cs@marketinforesearch.com.

CUSTOMERS WHO VIEWED THIS REPORT ALSO VIEWED

There are no reports matching the selection.

Browse similar reports by category:
Food & Grocery
MarketLine