Mary Kay Inc.: Consumer Packaged Goods - Company Profile and SWOT Analysis

Mary Kay Inc.: Consumer Packaged Goods - Company Profile and SWOT Analysis

Code: CAN-ST03688CP | Published: Mar-2016 | Pages: 20 | Canadean
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Canadeans "Mary Kay Inc.: Consumer Packaged Goods - Company Profile and SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, SWOT analysis, business description, company history, recent developments, key employees as well as company locations and subsidiaries.

Key Findings
This report is a crucial resource for industry executives and anyone looking to access key information about "Mary Kay Inc."

The report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. Canadean strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.

Synopsis
Mary Kay Inc. (Mary Kay) is a direct selling company which offers color cosmetics, body care and skin care products for men and women. The company develops, tests, manufactures and markets various skin care products such as moisturizers, cleansers, anti aging products, and lip and eye care products. Mary Kay offers makeup products for eyes, lips and cheeks, such as foundations, powders, concealers, and compacts. The company also offers beauty and sun care products and fragrances under the Mary Kay brand. It retails its products internationally. The companys manufacturing facilities are located in the US and China. Mary Kay is headquartered in Dallas, Texas, the US.

- This business intelligence report presents the key company information, essential to understanding industry challenges and competitors.

- The SWOT analysis identifies the companys strengths, weaknesses, opportunities for growth and threats. The key competitors are dissected alongside the larger challenges that the industry is facing.

- The company profile relays all current information about the business operations, including key employees, major products and services, company history, locations and subsidiaries alongside a supporting statement from the Chairman and Managing Director.

Reasons To Buy
- Quickly enhance your understanding of "Mary Kay Inc."

- Gain insight into the marketplace and a better understanding of internal and external factors which could impact the industry.

- Increase business/sales activities by understanding your competitors businesses better.

- Recognize potential partnerships and suppliers.

Key Highlights
Mary Kay Inc. (Mary Kay) is a direct selling company which offers color cosmetics, body care and skin care products for men and women. The company develops, tests, manufactures and markets various skin care products such as moisturizers, cleansers, anti aging products, and lip and eye care products. Mary Kay offers makeup products for eyes, lips and cheeks, such as foundations, powders, concealers, and compacts. The company also offers beauty and sun care products and fragrances under the Mary Kay brand. It retails its products internationally. The companys manufacturing facilities are located in the US and China. Mary Kay is headquartered in Dallas, Texas, the US.

Table of Contents

1 Mary Kay Inc.
2 Mary Kay Inc. - Key Employees
3 Mary Kay Inc. - Key Employees Biographies
4 Mary Kay Inc. - Major Products and Services
5 Mary Kay Inc. - History
6 Mary Kay Inc. - Locations and Subsidiaries
6.1 Mary Kay Inc. - Head Office
6.2 Mary Kay Inc. - Other Locations and Subsidiaries
7 Mary Kay Inc. - Business Analysis
7.1 Mary Kay Inc. - Company Overview
7.2 Mary Kay Inc. - Business Description
8 Mary Kay Inc. - SWOT Analysis
8.1 Mary Kay Inc. - SWOT Analysis - Overview
8.2 Mary Kay Inc. - Strengths
8.2.1 Strength - Wide Geographic Operations
8.2.2 Strength - Strong Direct Marketing Channel
8.2.3 Strength - Broad Product and Brand Portfolio
8.3 Mary Kay Inc. - Weaknesses
8.3.1 Weaknesses - Lack of Presence in Herbal Cosmetic Markets
8.4 Mary Kay Inc. - Opportunities
8.4.1 Opportunities - Growing Health and Beauty Market in the US
8.4.2 Opportunities - Strategic Growth Initiatives
8.4.3 Opportunities - Growth of Web-Based Stores
8.5 Mary Kay Inc. - Threats
8.5.1 Threats - Rising Counterfeit Goods Market
8.5.2 Threats - Rising Labor Costs in the US
8.5.3 Threats - Stringent Regulations
9 Mary Kay Inc. - Recent Developments
10 Appendix
10.1 Methodology
10.2 Disclaimer

List of Tables


Table 1: Mary Kay Inc. - Key Employees
Table 2: Mary Kay Inc. - Key Employees Biographies
Table 3: Mary Kay Inc. - Major Products and Services
Table 4: Mary Kay Inc. - History
Table 5: Mary Kay Inc. - Subsidiaries
Mary Kay Inc.

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