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- The media industry consists of the advertising, broadcasting and cable TV, publishing, and movies and entertainment markets.
- The Australian media industry had total revenues of $15.0bn in 2014, representing a compound annual rate of change (CARC) of -0.6% between 2010 and 2014.
- The broadcasting and cable TV segment was the industrys most lucrative in 2014, with total revenues of $7.6bn, equivalent to 50.6% of the industrys overall value.
- There has been a general decreasing trend of the Australian media industry value in recent years with declining DVD and music business, TV advertising revenues and book sales.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Australia
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Australia
Leading company profiles reveal details of key media market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Australia media market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Australia economy
Reasons To Buy
What was the size of the Australia media market by value in 2014?
What will be the size of the Australia media market in 2019?
What factors are affecting the strength of competition in the Australia media market?
How has the market performed over the last five years?
What are the main segments that make up Australias media market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 12
Market Outlook 13
Market value forecast 13
Five Forces Analysis 14
Buyer power 15
Supplier power 17
New entrants 18
Threat of substitutes 20
Degree of rivalry 22
Leading Companies 23
Australian Broadcasting Corporation 23
Omnicom Group, Inc. 24
Twenty-First Century Fox, Inc. 27
Macroeconomic Indicators 32
Country Data 32
Industry associations 35
Related MarketLine research 35
About MarketLine 36
LIST OF TABLES
Table 1: Australia media industry value: $ billion, 2010-14 9
Table 2: Australia media industry category segmentation: % share, by value, 2010-2014 10
Table 3: Australia media industry category segmentation: $ billion, 2010-2014 10
Table 4: Australia media industry geography segmentation: $ billion, 2014 12
Table 5: Australia media industry value forecast: $ billion, 2014-19 13
Table 6: Australian Broadcasting Corporation: key facts 23
Table 7: Omnicom Group, Inc.: key facts 24
Table 8: Omnicom Group, Inc.: key financials ($) 25
Table 9: Omnicom Group, Inc.: key financial ratios 25
Table 10: Twenty-First Century Fox, Inc.: key facts 27
Table 11: Twenty-First Century Fox, Inc.: key financials ($) 29
Table 12: Twenty-First Century Fox, Inc.: key financial ratios 30
Table 13: Australia size of population (million), 2010-14 32
Table 14: Australia gdp (constant 2005 prices, $ billion), 2010-14 32
Table 15: Australia gdp (current prices, $ billion), 2010-14 32
Table 16: Australia inflation, 2010-14 33
Table 17: Australia consumer price index (absolute), 2010-14 33
Table 18: Australia exchange rate, 2010-14 33
LIST OF FIGURES
Figure 1: Australia media industry value: $ billion, 2010-14 9
Figure 2: Australia media industry category segmentation: $ billion, 2010-2014 11
Figure 3: Australia media industry geography segmentation: % share, by value, 2014 12
Figure 4: Australia media industry value forecast: $ billion, 2014-19 13
Figure 5: Forces driving competition in the media industry in Australia, 2014 14
Figure 6: Drivers of buyer power in the media industry in Australia, 2014 15
Figure 7: Drivers of supplier power in the media industry in Australia, 2014 17
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Australia, 2014 18
Figure 9: Factors influencing the threat of substitutes in the media industry in Australia, 2014 20
Figure 10: Drivers of degree of rivalry in the media industry in Australia, 2014 22
Figure 11: Omnicom Group, Inc.: revenues and profitability 26
Figure 12: Omnicom Group, Inc.: assets and liabilities 26
Figure 13: Twenty-First Century Fox, Inc.: revenues and profitability 30
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