Media in Brazil

Media in Brazil

Code: ML-OHME3695 | Published: Oct-2015 | Pages: 39 | MarketLine
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Media in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Brazil media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

- The media industry consists of the advertising, broadcasting and cable TV, publishing, and movies and entertainment markets.

- The Brazilian media industry had total revenues of $27.5bn in 2014, representing a compound annual growth rate (CAGR) of 11.8% between 2010 and 2014.

- The broadcasting and cable TV segment was the industrys most lucrative in 2014, with total revenues of $18.9bn, equivalent to 69% of the industrys overall value.

- The media industry has been experiencing exceptionally strong growth in recent years thanks to steady economic growth and sporting event such as the world cup. Strong growth in broadcasting and cable TV has fuelled the expansion of the industry in recent years.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Brazil

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Brazil

Leading company profiles reveal details of key media market players global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Brazil media market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Brazil economy

Reasons To Buy
What was the size of the Brazil media market by value in 2014?

What will be the size of the Brazil media market in 2019?

What factors are affecting the strength of competition in the Brazil media market?

How has the market performed over the last five years?

What are the main segments that make up Brazils media market?

Table of Contents

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 12
Market Outlook 13
Market value forecast 13
Five Forces Analysis 14
Summary 14
Buyer power 15
Supplier power 17
New entrants 18
Threat of substitutes 20
Degree of rivalry 22
Leading Companies 24
Abril Educacao S.A. 24
Downtown Filmes 28
Havas SA 29
Rede Globo 33
Macroeconomic Indicators 34
Country Data 34
Methodology 36
Industry associations 37
Related MarketLine research 37
Appendix 38
About MarketLine 38
LIST OF TABLES
Table 1: Brazil media industry value: $ billion, 2010-14 9
Table 2: Brazil media industry category segmentation: % share, by value, 2010-2014 10
Table 3: Brazil media industry category segmentation: $ billion, 2010-2014 10
Table 4: Brazil media industry geography segmentation: $ billion, 2014 12
Table 5: Brazil media industry value forecast: $ billion, 2014-19 13
Table 6: Abril Educacao S.A.: key facts 24
Table 7: Abril Educacao S.A.: key financials ($) 25
Table 8: Abril Educacao S.A.: key financials (BRL) 26
Table 9: Abril Educacao S.A.: key financial ratios 26
Table 10: Downtown Filmes: key facts 28
Table 11: Havas SA: key facts 29
Table 12: Havas SA: key financials ($) 30
Table 13: Havas SA: key financials (Euro) 30
Table 14: Havas SA: key financial ratios 31
Table 15: Rede Globo: key facts 33
Table 16: Brazil size of population (million), 2010-14 34
Table 17: Brazil gdp (constant 2005 prices, $ billion), 2010-14 34
Table 18: Brazil gdp (current prices, $ billion), 2010-14 34
Table 19: Brazil inflation, 2010-14 35
Table 20: Brazil consumer price index (absolute), 2010-14 35
Table 21: Brazil exchange rate, 2010-14 35
LIST OF FIGURES
Figure 1: Brazil media industry value: $ billion, 2010-14 9
Figure 2: Brazil media industry category segmentation: $ billion, 2010-2014 11
Figure 3: Brazil media industry geography segmentation: % share, by value, 2014 12
Figure 4: Brazil media industry value forecast: $ billion, 2014-19 13
Figure 5: Forces driving competition in the media industry in Brazil, 2014 14
Figure 6: Drivers of buyer power in the media industry in Brazil, 2014 15
Figure 7: Drivers of supplier power in the media industry in Brazil, 2014 17
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Brazil, 2014 18
Figure 9: Factors influencing the threat of substitutes in the media industry in Brazil, 2014 20
Figure 10: Drivers of degree of rivalry in the media industry in Brazil, 2014 22
Figure 11: Abril Educacao S.A.: revenues and profitability 26
Figure 12: Abril Educacao S.A.: assets and liabilities 27
Figure 13: Havas SA: revenues and profitability 31
Abril Educacao S.A.; Downtown Filmes; Havas SA; Rede Globo

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