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- The media industry consists of the advertising, broadcasting and cable TV, publishing, and movies and entertainment markets.
- The Chinese media industry had total revenues of $90.4bn in 2014, representing a compound annual growth rate (CAGR) of 12.3% between 2010 and 2014.
- The broadcasting and cable TV segment was the industrys most lucrative in 2014, with total revenues of $36.2bn, equivalent to 40.1% of the industrys overall value.
- Strong economic performance has fuelled the rapid expansion in the Chinese media industry. Exceptional growth has been seen in various markets such as advertising, publishing and broadcasting.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in China
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in China
Leading company profiles reveal details of key media market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the China media market with five year forecasts
Macroeconomic indicators provide insight into general trends within the China economy
Reasons To Buy
What was the size of the China media market by value in 2014?
What will be the size of the China media market in 2019?
What factors are affecting the strength of competition in the China media market?
How has the market performed over the last five years?
What are the main segments that make up Chinas media market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 12
Market Outlook 13
Market value forecast 13
Five Forces Analysis 14
Buyer power 15
Supplier power 17
New entrants 18
Threat of substitutes 20
Degree of rivalry 22
Leading Companies 24
China Film Group Corporation 24
China Central Television 25
China Publishing Group 26
Dentsu, Inc. 27
Macroeconomic Indicators 30
Country Data 30
Industry associations 33
Related MarketLine research 33
About MarketLine 34
LIST OF TABLES
Table 1: China media industry value: $ billion, 2010-14 9
Table 2: China media industry category segmentation: % share, by value, 2010-2014 10
Table 3: China media industry category segmentation: $ billion, 2010-2014 10
Table 4: China media industry geography segmentation: $ billion, 2014 12
Table 5: China media industry value forecast: $ billion, 2014-19 13
Table 6: China Film Group Corporation: key facts 24
Table 7: China Central Television: key facts 25
Table 8: China Publishing Group: key facts 26
Table 9: Dentsu, Inc.: key facts 27
Table 10: Dentsu, Inc.: key financials ($) 28
Table 11: Dentsu, Inc.: key financials (Yen) 28
Table 12: Dentsu, Inc.: key financial ratios 28
Table 13: China size of population (million), 2010-14 30
Table 14: China gdp (constant 2005 prices, $ billion), 2010-14 30
Table 15: China gdp (current prices, $ billion), 2010-14 30
Table 16: China inflation, 2010-14 31
Table 17: China consumer price index (absolute), 2010-14 31
Table 18: China exchange rate, 2010-14 31
LIST OF FIGURES
Figure 1: China media industry value: $ billion, 2010-14 9
Figure 2: China media industry category segmentation: $ billion, 2010-2014 11
Figure 3: China media industry geography segmentation: % share, by value, 2014 12
Figure 4: China media industry value forecast: $ billion, 2014-19 13
Figure 5: Forces driving competition in the media industry in China, 2014 14
Figure 6: Drivers of buyer power in the media industry in China, 2014 15
Figure 7: Drivers of supplier power in the media industry in China, 2014 17
Figure 8: Factors influencing the likelihood of new entrants in the media industry in China, 2014 18
Figure 9: Factors influencing the threat of substitutes in the media industry in China, 2014 20
Figure 10: Drivers of degree of rivalry in the media industry in China, 2014 22
Figure 11: Dentsu, Inc.: revenues and profitability 29
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