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- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in China
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in China
- Leading company profiles reveal details of key media market players global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the China media market with five year forecasts
Essential resource for top-line data and analysis covering the China media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Reasons To Buy
- What was the size of the China media market by value in 2015?
- What will be the size of the China media market in 2020?
- What factors are affecting the strength of competition in the China media market?
- How has the market performed over the last five years?
- What are the main segments that make up Chinas media market?
The media industry consists of the advertising, broadcasting and cable TV, publishing, and movies and entertainment markets.
The Chinese media industry had total revenues of $106.8bn in 2015, representing a compound annual growth rate (CAGR) of 10.3% between 2011 and 2015.
The broadcasting and cable TV segment was the industrys most lucrative in 2015, with total revenues of $46.9bn, equivalent to 43.9% of the industrys overall value.
The Chinese media industry has been growing healthy, but uncertain economic outlook has installed some doubts in the industry.
Table of Contents
Market value forecast
Market value forecast
Five Forces Analysis
Threat of substitutes
Degree of rivalry
China Film Group Corporation
China Central Television
China Publishing Group
Related MarketLine research
List of Tables
Table 1: China media industry value: $ billion, 2011-15
Table 2: China media industry category segmentation: % share, by value, 2011-2015
Table 3: China media industry category segmentation: $ billion, 2011-2015
Table 4: China media industry geography segmentation: $ billion, 2015
Table 5: China media industry value forecast: $ billion, 2015-20
Table 6: China Film Group Corporation: key facts
Table 7: China Central Television: key facts
Table 8: China Publishing Group: key facts
Table 9: Dentsu, Inc.: key facts
Table 10: Dentsu, Inc.: key financials ($)
Table 11: Dentsu, Inc.: key financials (Yen)
Table 12: Dentsu, Inc.: key financial ratios
Table 13: China size of population (million), 2011-15
Table 14: China gdp (constant 2005 prices, $ billion), 2011-15
Table 15: China gdp (current prices, $ billion), 2011-15
Table 16: China inflation, 2011-15
Table 17: China consumer price index (absolute), 2011-15
Table 18: China exchange rate, 2011-15
List of Figures
Figure 1: China media industry value: $ billion, 2011-15
Figure 2: China media industry category segmentation: $ billion, 2011-2015
Figure 3: China media industry geography segmentation: % share, by value, 2015
Figure 4: China media industry value forecast: $ billion, 2015-20
Figure 5: Forces driving competition in the media industry in China, 2015
Figure 6: Drivers of buyer power in the media industry in China, 2015
Figure 7: Drivers of supplier power in the media industry in China, 2015
Figure 8: Factors influencing the likelihood of new entrants in the media industry in China, 2015
Figure 9: Factors influencing the threat of substitutes in the media industry in China, 2015
Figure 10: Drivers of degree of rivalry in the media industry in China, 2015
Figure 11: Dentsu, Inc.: revenues and profitability
Figure 12: Dentsu, Inc.: assets and liabilities
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