Media in Germany

Media in Germany

Code: ML-OHME3992 | Published: Oct-2015 | Pages: 48 | MarketLine
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Media in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

- The media industry consists of the advertising, broadcasting and cable TV, publishing, and movies and entertainment markets.

- The German media industry had total revenues of $53.5bn in 2014, representing a compound annual rate of change (CARC) of -0.4% between 2010 and 2014.

- The publishing segment was the industrys most lucrative in 2014, with total revenues of $26.3bn, equivalent to 49.1% of the industrys overall value.

- A more prevalent trend in the German media industry is the rise of digital media which include digital advertising, digital publishing. Those markets are gaining market share in the industry despite the decline in the traditional sources of revenues.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Germany

Leading company profiles reveal details of key media market players global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany media market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Germany economy

Reasons To Buy
What was the size of the Germany media market by value in 2014?

What will be the size of the Germany media market in 2019?

What factors are affecting the strength of competition in the Germany media market?

How has the market performed over the last five years?

What are the main segments that make up Germanys media market?

Table of Contents

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 8
Market definition 8
Market analysis 8
Market Data 10
Market value 10
Market Segmentation 11
Category segmentation 11
Geography segmentation 13
Market Outlook 14
Market value forecast 14
Five Forces Analysis 15
Summary 15
Buyer power 16
Supplier power 18
New entrants 19
Threat of substitutes 21
Degree of rivalry 23
Leading Companies 25
Axel Springer SE 25
RTL Group SA 29
Sony Corporation 32
WPP plc 36
ProSiebenSat.1 Media AG 40
Macroeconomic Indicators 43
Country Data 43
Methodology 45
Industry associations 46
Related MarketLine research 46
Appendix 47
About MarketLine 47
LIST OF TABLES
Table 1: Germany media industry value: $ billion, 2010-14 10
Table 2: Germany media industry category segmentation: % share, by value, 2010-2014 11
Table 3: Germany media industry category segmentation: $ billion, 2010-2014 11
Table 4: Germany media industry geography segmentation: $ billion, 2014 13
Table 5: Germany media industry value forecast: $ billion, 2014-19 14
Table 6: Axel Springer SE: key facts 25
Table 7: Axel Springer SE: key financials ($) 26
Table 8: Axel Springer SE: key financials (Euro) 27
Table 9: Axel Springer SE: key financial ratios 27
Table 10: RTL Group SA: key facts 29
Table 11: RTL Group SA: key financials ($) 30
Table 12: RTL Group SA: key financials (Euro) 30
Table 13: RTL Group SA: key financial ratios 30
Table 14: Sony Corporation: key facts 32
Table 15: Sony Corporation: key financials ($) 33
Table 16: Sony Corporation: key financials (Yen) 33
Table 17: Sony Corporation: key financial ratios 34
Table 18: WPP plc: key facts 36
Table 19: WPP plc: key financials ($) 37
Table 20: WPP plc: key financials (Pound) 37
Table 21: WPP plc: key financial ratios 38
Table 22: ProSiebenSat.1 Media AG: key facts 40
Table 23: ProSiebenSat.1 Media AG: key financials ($) 41
Table 24: ProSiebenSat.1 Media AG: key financials (Euro) 41
Table 25: ProSiebenSat.1 Media AG: key financial ratios 41
Table 26: Germany size of population (million), 2010-14 43
Table 27: Germany gdp (constant 2005 prices, $ billion), 2010-14 43
Table 28: Germany gdp (current prices, $ billion), 2010-14 43
Table 29: Germany inflation, 2010-14 44
Table 30: Germany consumer price index (absolute), 2010-14 44
Table 31: Germany exchange rate, 2010-14 44
LIST OF FIGURES
Figure 1: Germany media industry value: $ billion, 2010-14 10
Figure 2: Germany media industry category segmentation: $ billion, 2010-2014 12
Figure 3: Germany media industry geography segmentation: % share, by value, 2014 13
Figure 4: Germany media industry value forecast: $ billion, 2014-19 14
Figure 5: Forces driving competition in the media industry in Germany, 2014 15
Figure 6: Drivers of buyer power in the media industry in Germany, 2014 16
Figure 7: Drivers of supplier power in the media industry in Germany, 2014 18
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Germany, 2014 19
Figure 9: Factors influencing the threat of substitutes in the media industry in Germany, 2014 21
Figure 10: Drivers of degree of rivalry in the media industry in Germany, 2014 23
Figure 11: Axel Springer SE: revenues and profitability 27
Figure 12: Axel Springer SE: assets and liabilities 28
Figure 13: RTL Group SA: revenues and profitability 31
Figure 14: RTL Group SA: assets and liabilities 31
Figure 15: Sony Corporation: revenues and profitability 34
Figure 16: Sony Corporation: assets and liabilities 35
Figure 17: WPP plc: revenues and profitability 38
Figure 18: WPP plc: assets and liabilities 39
Figure 19: ProSiebenSat.1 Media AG: revenues and profitability 42
Axel Springer SE; RTL Group SA; Sony Corporation; WPP plc

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