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- The media industry consists of the advertising, broadcasting and cable TV, publishing, and movies and entertainment markets.
- The Indian media industry had total revenues of $18.1bn in 2014, representing a compound annual growth rate (CAGR) of 11.6% between 2010 and 2014.
- The broadcasting and cable TV segment was the industrys most lucrative in 2014, with total revenues of $9.0bn, equivalent to 49.3% of the industrys overall value.
- Indias phenomenal growth has been boosted by the rapid expansion in pay TV subscription combined with exceptional advertising growth, both traditionally and digitally. In addition, Strong and stable economic performance combine with huge culture diversity is a recipe for media industry success.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in India
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in India
Leading company profiles reveal details of key media market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the India media market with five year forecasts
Macroeconomic indicators provide insight into general trends within the India economy
Reasons To Buy
What was the size of the India media market by value in 2014?
What will be the size of the India media market in 2019?
What factors are affecting the strength of competition in the India media market?
How has the market performed over the last five years?
What are the main segments that make up Indias media market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 12
Market Outlook 13
Market value forecast 13
Five Forces Analysis 14
Buyer power 15
Supplier power 17
New entrants 18
Threat of substitutes 20
Degree of rivalry 22
Leading Companies 24
Eros International Media Limited 25
Omnicom Group, Inc. 26
Macroeconomic Indicators 29
Country Data 29
Industry associations 32
Related MarketLine research 32
About MarketLine 33
LIST OF TABLES
Table 1: India media industry value: $ billion, 2010-14 9
Table 2: India media industry category segmentation: % share, by value, 2010-2014 10
Table 3: India media industry category segmentation: $ billion, 2010-2014 10
Table 4: India media industry geography segmentation: $ billion, 2014 12
Table 5: India media industry value forecast: $ billion, 2014-19 13
Table 6: Doordarshan: key facts 24
Table 7: Eros International Media Limited: key facts 25
Table 8: Omnicom Group, Inc.: key facts 26
Table 9: Omnicom Group, Inc.: key financials ($) 27
Table 10: Omnicom Group, Inc.: key financial ratios 27
Table 11: India size of population (million), 2010-14 29
Table 12: India gdp (constant 2005 prices, $ billion), 2010-14 29
Table 13: India gdp (current prices, $ billion), 2010-14 29
Table 14: India inflation, 2010-14 30
Table 15: India consumer price index (absolute), 2010-14 30
Table 16: India exchange rate, 2010-14 30
LIST OF FIGURES
Figure 1: India media industry value: $ billion, 2010-14 9
Figure 2: India media industry category segmentation: $ billion, 2010-2014 11
Figure 3: India media industry geography segmentation: % share, by value, 2014 12
Figure 4: India media industry value forecast: $ billion, 2014-19 13
Figure 5: Forces driving competition in the media industry in India, 2014 14
Figure 6: Drivers of buyer power in the media industry in India, 2014 15
Figure 7: Drivers of supplier power in the media industry in India, 2014 17
Figure 8: Factors influencing the likelihood of new entrants in the media industry in India, 2014 18
Figure 9: Factors influencing the threat of substitutes in the media industry in India, 2014 20
Figure 10: Drivers of degree of rivalry in the media industry in India, 2014 22
Figure 11: Omnicom Group, Inc.: revenues and profitability 28
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