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- The media industry consists of the advertising, broadcasting and cable TV, publishing, and movies and entertainment markets.
- The Italian media industry had total revenues of $23.5bn in 2014, representing a compound annual rate of change (CARC) of -4.4% between 2010 and 2014.
- The broadcasting and cable TV segment was the industrys most lucrative in 2014, with total revenues of $11.0bn, equivalent to 46.7% of the industrys overall value.
- A trend that is predicted to become increasingly prevalent is the increase of digital marketing and digital publishing because of the wide availability of smart phones and other devices despite declines in traditional formats.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Italy
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Italy
Leading company profiles reveal details of key media market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Italy media market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Italy economy
Reasons To Buy
What was the size of the Italy media market by value in 2014?
What will be the size of the Italy media market in 2019?
What factors are affecting the strength of competition in the Italy media market?
How has the market performed over the last five years?
What are the main segments that make up Italys media market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 12
Market Outlook 13
Market value forecast 13
Five Forces Analysis 14
Buyer power 15
Supplier power 17
New entrants 18
Threat of substitutes 20
Degree of rivalry 22
Leading Companies 23
Havas SA 23
RCS MediaGroup S.p.A 27
Sony Corporation 31
Macroeconomic Indicators 35
Country Data 35
Industry associations 38
Related MarketLine research 38
About MarketLine 39
LIST OF TABLES
Table 1: Italy media industry value: $ billion, 2010-14 9
Table 2: Italy media industry category segmentation: % share, by value, 2010-2014 10
Table 3: Italy media industry category segmentation: $ billion, 2010-2014 10
Table 4: Italy media industry geography segmentation: $ billion, 2014 12
Table 5: Italy media industry value forecast: $ billion, 2014-19 13
Table 6: Havas SA: key facts 23
Table 7: Havas SA: key financials ($) 24
Table 8: Havas SA: key financials (Euro) 24
Table 9: Havas SA: key financial ratios 25
Table 10: RCS MediaGroup S.p.A: key facts 27
Table 11: RCS MediaGroup S.p.A: key financials ($) 28
Table 12: RCS MediaGroup S.p.A: key financials (Euro) 28
Table 13: RCS MediaGroup S.p.A: key financial ratios 29
Table 14: Sony Corporation: key facts 31
Table 15: Sony Corporation: key financials ($) 32
Table 16: Sony Corporation: key financials (Yen) 32
Table 17: Sony Corporation: key financial ratios 33
Table 18: Italy size of population (million), 2010-14 35
Table 19: Italy gdp (constant 2005 prices, $ billion), 2010-14 35
Table 20: Italy gdp (current prices, $ billion), 2010-14 35
Table 21: Italy inflation, 2010-14 36
Table 22: Italy consumer price index (absolute), 2010-14 36
Table 23: Italy exchange rate, 2010-14 36
LIST OF FIGURES
Figure 1: Italy media industry value: $ billion, 2010-14 9
Figure 2: Italy media industry category segmentation: $ billion, 2010-2014 11
Figure 3: Italy media industry geography segmentation: % share, by value, 2014 12
Figure 4: Italy media industry value forecast: $ billion, 2014-19 13
Figure 5: Forces driving competition in the media industry in Italy, 2014 14
Figure 6: Drivers of buyer power in the media industry in Italy, 2014 15
Figure 7: Drivers of supplier power in the media industry in Italy, 2014 17
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Italy, 2014 18
Figure 9: Factors influencing the threat of substitutes in the media industry in Italy, 2014 20
Figure 10: Drivers of degree of rivalry in the media industry in Italy, 2014 22
Figure 11: Havas SA: revenues and profitability 25
Figure 12: Havas SA: assets and liabilities 26
Figure 13: RCS MediaGroup S.p.A: revenues and profitability 29
Figure 14: RCS MediaGroup S.p.A: assets and liabilities 30
Figure 15: Sony Corporation: revenues and profitability 33
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