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- The media industry consists of the advertising, broadcasting and cable TV, publishing, and movies and entertainment markets.
- The Mexican media industry had total revenues of $10.6bn in 2014, representing a compound annual growth rate (CAGR) of 4.2% between 2010 and 2014.
- The broadcasting and cable TV segment was the industrys most lucrative in 2014, with total revenues of $6.1bn, equivalent to 57.4% of the industrys overall value.
- The Mexican media industry has been growing strongly because of its stable economic performance in recent years. In addition, increasing numbers of mobile devices and higher internet penetration has meant great potential for the digital marketing, digital advertising and digital publishing.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Mexico
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Mexico
Leading company profiles reveal details of key media market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Mexico media market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Mexico economy
Reasons To Buy
What was the size of the Mexico media market by value in 2014?
What will be the size of the Mexico media market in 2019?
What factors are affecting the strength of competition in the Mexico media market?
How has the market performed over the last five years?
What are the main segments that make up Mexicos media market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 12
Market Outlook 13
Market value forecast 13
Five Forces Analysis 14
Buyer power 15
Supplier power 17
New entrants 18
Threat of substitutes 20
Degree of rivalry 22
Leading Companies 24
TV Azteca, S.A.B. de C.V. 24
Bandidos Films 27
Grupo Planeta 28
Havas SA 29
Macroeconomic Indicators 32
Country Data 32
Industry associations 35
Related MarketLine research 35
About MarketLine 36
LIST OF TABLES
Table 1: Mexico media industry value: $ billion, 2010-14 9
Table 2: Mexico media industry category segmentation: % share, by value, 2010-2014 10
Table 3: Mexico media industry category segmentation: $ billion, 2010-2014 10
Table 4: Mexico media industry geography segmentation: $ billion, 2014 12
Table 5: Mexico media industry value forecast: $ billion, 2014-19 13
Table 6: TV Azteca, S.A.B. de C.V.: key facts 24
Table 7: TV Azteca, S.A.B. de C.V.: key financials ($) 24
Table 8: TV Azteca, S.A.B. de C.V.: key financials (MXN) 25
Table 9: TV Azteca, S.A.B. de C.V.: key financial ratios 25
Table 10: Bandidos Films: key facts 27
Table 11: Grupo Planeta: key facts 28
Table 12: Havas SA: key facts 29
Table 13: Havas SA: key financials ($) 30
Table 14: Havas SA: key financials (Euro) 30
Table 15: Havas SA: key financial ratios 30
Table 16: Mexico size of population (million), 2010-14 32
Table 17: Mexico gdp (constant 2005 prices, $ billion), 2010-14 32
Table 18: Mexico gdp (current prices, $ billion), 2010-14 32
Table 19: Mexico inflation, 2010-14 33
Table 20: Mexico consumer price index (absolute), 2010-14 33
Table 21: Mexico exchange rate, 2010-14 33
LIST OF FIGURES
Figure 1: Mexico media industry value: $ billion, 2010-14 9
Figure 2: Mexico media industry category segmentation: $ billion, 2010-2014 11
Figure 3: Mexico media industry geography segmentation: % share, by value, 2014 12
Figure 4: Mexico media industry value forecast: $ billion, 2014-19 13
Figure 5: Forces driving competition in the media industry in Mexico, 2014 14
Figure 6: Drivers of buyer power in the media industry in Mexico, 2014 15
Figure 7: Drivers of supplier power in the media industry in Mexico, 2014 17
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Mexico, 2014 18
Figure 9: Factors influencing the threat of substitutes in the media industry in Mexico, 2014 20
Figure 10: Drivers of degree of rivalry in the media industry in Mexico, 2014 22
Figure 11: TV Azteca, S.A.B. de C.V.: revenues and profitability 25
Figure 12: TV Azteca, S.A.B. de C.V.: assets and liabilities 26
Figure 13: Havas SA: revenues and profitability 31
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