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- The media industry consists of the advertising, broadcasting and cable TV, publishing, and movies and entertainment markets.
- The Turkish media industry had total revenues of $8.3bn in 2014, representing a compound annual growth rate (CAGR) of 10.8% between 2010 and 2014.
- The publishing segment was the industrys most lucrative in 2014, with total revenues of $3.6bn, equivalent to 42.5% of the industrys overall value.
- Strong economic performance has meant that the media industry is growing rapidly as well especially, digital advertising and broadcasting market.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Turkey
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Turkey
Leading company profiles reveal details of key media market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Turkey media market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Turkey economy
Reasons To Buy
What was the size of the Turkey media market by value in 2014?
What will be the size of the Turkey media market in 2019?
What factors are affecting the strength of competition in the Turkey media market?
How has the market performed over the last five years?
What are the main segments that make up Turkeys media market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 12
Market Outlook 13
Market value forecast 13
Five Forces Analysis 14
Buyer power 15
Supplier power 17
New entrants 18
Threat of substitutes 20
Degree of rivalry 22
Leading Companies 24
Hurriyet Gazetecilik ve Matbaacilik A.S. 25
Turkish Radio and Television Corporation 28
Macroeconomic Indicators 29
Country Data 29
Industry associations 32
Related MarketLine research 32
About MarketLine 33
LIST OF TABLES
Table 1: Turkey media industry value: $ billion, 2010-14 9
Table 2: Turkey media industry category segmentation: % share, by value, 2010-2014 10
Table 3: Turkey media industry category segmentation: $ billion, 2010-2014 10
Table 4: Turkey media industry geography segmentation: $ billion, 2014 12
Table 5: Turkey media industry value forecast: $ billion, 2014-19 13
Table 6: Digiturk: key facts 24
Table 7: Hurriyet Gazetecilik ve Matbaacilik A.S.: key facts 25
Table 8: Hurriyet Gazetecilik ve Matbaacilik A.S.: key financials ($) 25
Table 9: Hurriyet Gazetecilik ve Matbaacilik A.S.: key financials (TL) 26
Table 10: Hurriyet Gazetecilik ve Matbaacilik A.S.: key financial ratios 26
Table 11: Turkish Radio and Television Corporation: key facts 28
Table 12: Turkey size of population (million), 2010-14 29
Table 13: Turkey gdp (constant 2005 prices, $ billion), 2010-14 29
Table 14: Turkey gdp (current prices, $ billion), 2010-14 29
Table 15: Turkey inflation, 2010-14 30
Table 16: Turkey consumer price index (absolute), 2010-14 30
Table 17: Turkey exchange rate, 2010-14 30
LIST OF FIGURES
Figure 1: Turkey media industry value: $ billion, 2010-14 9
Figure 2: Turkey media industry category segmentation: $ billion, 2010-2014 11
Figure 3: Turkey media industry geography segmentation: % share, by value, 2014 12
Figure 4: Turkey media industry value forecast: $ billion, 2014-19 13
Figure 5: Forces driving competition in the media industry in Turkey, 2014 14
Figure 6: Drivers of buyer power in the media industry in Turkey, 2014 15
Figure 7: Drivers of supplier power in the media industry in Turkey, 2014 17
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Turkey, 2014 18
Figure 9: Factors influencing the threat of substitutes in the media industry in Turkey, 2014 20
Figure 10: Drivers of degree of rivalry in the media industry in Turkey, 2014 22
Figure 11: Hurriyet Gazetecilik ve Matbaacilik A.S.: revenues and profitability 26
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