Microsoft Corporation: Change in direction under Satya Nadella?

Microsoft Corporation: Change in direction under Satya Nadella?

Code: ML-ML00019-021 | Published: Jul-2015 | Pages: 31 | MarketLine
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On February 4, 2014, Microsoft appointed Satya Nadella as its third CEO following the resignation of predecessor Steve Ballmer. This case study examines the changes and decisions made by the company under Nadellas rule and assesses the extent to which his appointment has driven Microsoft in a new direction.



Key Findings
- Provides an overview and analysis of Satya Nadellas strategic vision for Microsoft.
- Assesses the extent to which Microsofts new CEO has changed the company and its future direction.

Reasons To Buy
Why did Microsoft choose Nadella to take over from Steve Ballmer?
How is Satya Nadella attempting to change Microsofts culture, and to what end?
What has Nadellas Microsofts approach to hardware been since Ballmers departure?

Table of Contents

OVERVIEW
Catalyst
Summary
THE BIG SWITCH
Microsoft share price floundering pre-Ballmer exit
Growing financials not enough to bolster share price under Ballmer
Ballmer missed out on rapid growth in mobile devices
Failed transition to Microsoft as a devices and services company
Satya Nadella takes over
Nadellas appearance and image marked a departure from the norm
Nadellas professional background also a boon
Instant boost in companys share price following Nadellas appointment
CHANGES TO STRATEGIC VISION AND CULTURE
The productivity and platform company for the mobile-first and cloud-first world
From devices and services to mobile first, cloud first
Focus on productivity suggests enterprise focus
Movement towards innovation and collaboration
Office free availability on rival mobile operating systems a landmark move
Strategic partnerships foster external collaboration
Attempts to foster internal collaboration and innovation
Streamlining and aligning through layoffs and management reshuffles
Nadella has made two major senior management shakeups in restructuring efforts
Large-scale layoffs to streamline the companys operations and bring teams together
NEW APPROACH TO DEVICES AND SERVICES
Continued investment in hardware
Microsoft continuing to invest in Surface
Surface hub represents movement to a new hardware category
Expansion into wearables marks further hardware investment
Renewed focus for mobile handsets; from Nokia to Microsoft Lumia
Windows 10 brings Microsoft together as one
Windows 10 as platform for mobile-first, cloud-first ubiquitous world of computing
Windows 10 free to (almost) all for one year to increase engagement and enthusiasm for release
Software and apps critical to Microsofts Windows 10 success
CONCLUSIONS
Nadella driving Microsoft to new areas of growth, but Ballmers legacy continues
APPENDIX
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