Mobile Apps in China

Mobile Apps in China

Code: ML-OHME4794 | Published: Feb-2016 | Pages: 31 | MarketLine
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Mobile Apps in China industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

- The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of subscribers of a particular application and the average revenue per subscription in each year. Volumes represent the average number of subscriptions of all mobile applications - individuals can therefore be double-counted if they have more than one subscription. The market is segmented into ringtones, graphics/images, games, browsing/WAP, video, music and other mobile applications (data cards/modems). Any currency conversions have been carried out using constant annual average 2014 exchange rates.

- The Chinese mobile apps market had total revenues of $63.9bn in 2015, representing a compound annual growth rate (CAGR) of 38.9% between 2011 and 2015.

- Market consumption volume increased with a CAGR of 20.8% between 2011 and 2015, to reach a total of 2,341.6 million subscriptions in 2015.

- The browsing/WAP segment was the markets most lucrative in 2015, with total revenues of $41.2bn, equivalent to 64.5% of the markets overall value.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in China

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in China

Leading company profiles reveal details of key mobile apps market players global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the China mobile apps market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the China economy

Reasons To Buy
What was the size of the China mobile apps market by value in 2015?

What will be the size of the China mobile apps market in 2020?

What factors are affecting the strength of competition in the China mobile apps market?

How has the market performed over the last five years?

What are the main segments that make up Chinas mobile apps market?

Table of Contents

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Geography segmentation 9
Market Outlook 10
Market value forecast 10
Five Forces Analysis 11
Summary 11
Buyer power 12
Supplier power 13
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
China State Construction Engineering Corporation Limited 18
Sun Hung Kai Properties Limited 20
Xinyuan Real Estate Co., Ltd 23
Macroeconomic Indicators 26
Country Data 26
Methodology 28
Industry associations 29
Related MarketLine research 29
Appendix 30
About MarketLine 30

List of Tables
Table 1: China residential construction sector value: $ billion, 2011-15
Table 2: China residential construction sector geography segmentation: $ billion, 2015
Table 3: China residential construction sector value forecast: $ billion, 2015-20
Table 4: China State Construction Engineering Corporation Limited: key facts
Table 5: Sun Hung Kai Properties Limited: key facts
Table 6: Sun Hung Kai Properties Limited: key financials ($)
Table 7: Sun Hung Kai Properties Limited: key financials (HK$)
Table 8: Sun Hung Kai Properties Limited: key financial ratios
Table 9: Xinyuan Real Estate Co., Ltd: key facts
Table 10: Xinyuan Real Estate Co., Ltd: key financials ($)
Table 11: Xinyuan Real Estate Co., Ltd: key financial ratios
Table 12: China size of population (million), 2011-15
Table 13: China gdp (constant 2005 prices, $ billion), 2011-15
Table 14: China gdp (current prices, $ billion), 2011-15
Table 15: China inflation, 2011-15
Table 16: China consumer price index (absolute), 2011-15
Table 17: China exchange rate, 2011-15

List of Figures
Figure 1: China residential construction sector value: $ billion, 2011-15
Figure 2: China residential construction sector geography segmentation: % share, by value, 2015
Figure 3: China residential construction sector value forecast: $ billion, 2015-20
Figure 4: Forces driving competition in the residential construction sector in China, 2015
Figure 5: Drivers of buyer power in the residential construction sector in China, 2015
Figure 6: Drivers of supplier power in the residential construction sector in China, 2015
Figure 7: Factors influencing the likelihood of new entrants in the residential construction sector in China, 2015
Figure 8: Factors influencing the threat of substitutes in the residential construction sector in China, 2015
Figure 9: Drivers of degree of rivalry in the residential construction sector in China, 2015
Figure 10: Sun Hung Kai Properties Limited: revenues and profitability
Figure 11: Sun Hung Kai Properties Limited: assets and liabilities
Figure 12: Xinyuan Real Estate Co., Ltd: revenues and profitability
Figure 13: Xinyuan Real Estate Co., Ltd: assets and liabilities
China State Construction Engineering Corporation Limited, Sun Hung Kai Properties Limited, Xinyuan Real Estate Co., Ltd

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