Mobile Phones in Europe

Mobile Phones in Europe

Code: ML-OHIP2281 | Published: Jun-2015 | Pages: 39 | MarketLine
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Mobile Phones in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Europe mobile phones market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

- The mobile phone market consists of all cell phones used for mobile telephony. The market is split into two segments: feature phones and smartphones. Smartphones are defined as advanced cell phones that serve as computing devices in addition to being mobile handsets and that run on an advanced mobile operating system. Key examples of smartphones include the Apple iPhone range (which run on the iOS operating system), Samsung Galaxy S6 (which runs on the Android operating system) and Blackberry and Windows Phone handsets. Feature phones are defined as cell phones that are not considered to be smartphones. Feature phones may still offer some features that smartphones do, such as the ability to browse the Internet, listen to music or take pictures, but have significantly less computational power than smartphones. Key examples of feature phones include the Nokia 215 and the LG Rumor Touch. The market does not include other types of handset, such as cordless phones in which a short-range radio link is used to communicate between the handset and a fixed-line base station, or those used for specialized applications such as two-way radio, etc. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases and market values have been calculated using average selling prices before the impact of carrier subsidies. The units in the report represent number of phones delivered to users each year, not the total number of phones in existence. All currency conversions are carried out at constant average annual 2014 exchange rates.

- The European mobile phones market had total revenues of $73.3bn in 2014, representing a compound annual growth rate (CAGR) of 14.5% between 2010 and 2014.

- The market volume increased with a CAGR of 3.1% between 2010 and 2014, to reach a total of 235.8 million handsets in 2014.

- The performance of the market is forecast to decline, with an anticipated compound annual rate of change (CARC) of -1.2% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $69.2bn by the end of 2019.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, and leading players in the mobile phones market in Europe

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Europe

Leading company profiles reveal details of key mobile phones market players global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Europe mobile phones market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Europe economy

Reasons To Buy
What was the size of the Europe mobile phones market by value in 2014?

What will be the size of the Europe mobile phones market in 2019?

What factors are affecting the strength of competition in the Europe mobile phones market?

How has the market performed over the last five years?

Table of Contents

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market volume 10
Market Segmentation 11
Category segmentation 11
Geography segmentation 12
Market Outlook 13
Market value forecast 13
Market volume forecast 14
Five Forces Analysis 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 19
Threat of substitutes 21
Degree of rivalry 22
Leading Companies 24
Apple Inc. 24
Microsoft Corporation 29
Samsung Electronics Co., Ltd. 32
Sony Mobile Communications AB 35
Methodology 36
Industry associations 37
Related MarketLine research 37
Appendix 38
About MarketLine 38

LIST OF TABLES
Table 1: Europe mobile phones market value: $ billion, 2010-14 9
Table 2: Europe mobile phones market volume: million handsets, 2010-14 10
Table 3: Europe mobile phones market category segmentation: million handsets, 2014 11
Table 4: Europe mobile phones market geography segmentation: $ billion, 2014 12
Table 5: Europe mobile phones market value forecast: $ billion, 2014-19 13
Table 6: Europe mobile phones market volume forecast: million handsets, 2014-19 14
Table 7: Apple Inc.: key facts 24
Table 8: Apple Inc.: key financials ($) 27
Table 9: Apple Inc.: key financial ratios 27
Table 10: Microsoft Corporation: key facts 29
Table 11: Microsoft Corporation: key financials ($) 30
Table 12: Microsoft Corporation: key financial ratios 30
Table 13: Samsung Electronics Co., Ltd.: key facts 32
Table 14: Samsung Electronics Co., Ltd.: key financials ($) 33
Table 15: Samsung Electronics Co., Ltd.: key financials (KRW) 33
Table 16: Samsung Electronics Co., Ltd.: key financial ratios 33
Table 17: Sony Mobile Communications AB: key facts 35

LIST OF FIGURES
Figure 1: Europe mobile phones market value: $ billion, 2010-14 9
Figure 2: Europe mobile phones market volume: million handsets, 2010-14 10
Figure 3: Europe mobile phones market category segmentation: % share, by volume, 2014 11
Figure 4: Europe mobile phones market geography segmentation: % share, by value, 2014 12
Figure 5: Europe mobile phones market value forecast: $ billion, 2014-19 13
Figure 6: Europe mobile phones market volume forecast: million handsets, 2014-19 14
Figure 7: Forces driving competition in the mobile phones market in Europe, 2014 15
Figure 8: Drivers of buyer power in the mobile phones market in Europe, 2014 16
Figure 9: Drivers of supplier power in the mobile phones market in Europe, 2014 17
Figure 10: Factors influencing the likelihood of new entrants in the mobile phones market in Europe, 2014 19
Figure 11: Factors influencing the threat of substitutes in the mobile phones market in Europe, 2014 21
Figure 12: Drivers of degree of rivalry in the mobile phones market in Europe, 2014 22
Figure 13: Apple Inc.: revenues and profitability 27
Figure 14: Apple Inc.: assets and liabilities 28
Figure 15: Microsoft Corporation: revenues and profitability 31
Figure 16: Microsoft Corporation: assets and liabilities 31
Figure 17: Samsung Electronics Co., Ltd.: revenues and profitability 34
Figure 18: Samsung Electronics Co., Ltd.: assets and liabilities 34
Apple Inc.
Microsoft Corporation
Samsung Electronics Co., Ltd.
Sony Mobile Communications AB
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

LIST OF TABLES
Table : Europe mobile phones market value: $ billion, -
Table : Europe mobile phones market volume: million handsets, -
Table : Europe mobile phones market category segmentation: million handsets,
Table : Europe mobile phones market geography segmentation: $ billion,
Table : Europe mobile phones market value forecast: $ billion, -
Table : Europe mobile phones market volume forecast: million handsets, -
Table : Apple Inc.: key facts
Table : Apple Inc.: key financials ($)
Table : Apple Inc.: key financial ratios
Table : Microsoft Corporation: key facts
Table : Microsoft Corporation: key financials ($)
Table : Microsoft Corporation: key financial ratios
Table : Samsung Electronics Co., Ltd.: key facts
Table : Samsung Electronics Co., Ltd.: key financials ($)
Table : Samsung Electronics Co., Ltd.: key financials (KRW)
Table : Samsung Electronics Co., Ltd.: key financial ratios
Table : Sony Mobile Communications AB: key facts

LIST OF FIGURES
Figure : Europe mobile phones market value: $ billion, -
Figure : Europe mobile phones market volume: million handsets, -
Figure : Europe mobile phones market category segmentation: % share, by volume,
Figure : Europe mobile phones market geography segmentation: % share, by value,
Figure : Europe mobile phones market value forecast: $ billion, -
Figure : Europe mobile phones market volume forecast: million handsets, -
Figure : Forces driving competition in the mobile phones market in Europe,
Figure : Drivers of buyer power in the mobile phones market in Europe,
Figure : Drivers of supplier power in the mobile phones market in Europe,
Figure : Factors influencing the likelihood of new entrants in the mobile phones market in Europe,
Figure : Factors influencing the threat of substitutes in the mobile phones market in Europe,
Figure : Drivers of degree of rivalry in the mobile phones market in Europe,
Figure : Apple Inc.: revenues and profitability
Figure : Apple Inc.: assets and liabilities
Figure : Microsoft Corporation: revenues and profitability
Figure : Microsoft Corporation: assets and liabilities
Figure : Samsung Electronics Co., Ltd.: revenues and profitability
Figure : Samsung Electronics Co., Ltd.: assets and liabilities

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