Mobile Phones in India

Mobile Phones in India

Code: ML-OHME3751 | Published: Jun-2015 | Pages: 37 | MarketLine
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Mobile Phones in India industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the India mobile phones market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

- The mobile phone market consists of all cell phones used for mobile telephony. The market is split into two segments: feature phones and smartphones. Smartphones are defined as advanced cell phones that serve as computing devices in addition to being mobile handsets and that run on an advanced mobile operating system. Key examples of smartphones include the Apple iPhone range (which run on the iOS operating system), Samsung Galaxy S6 (which runs on the Android operating system) and Blackberry and Windows Phone handsets. Feature phones are defined as cell phones that are not considered to be smartphones. Feature phones may still offer some features that smartphones do, such as the ability to browse the Internet, listen to music or take pictures, but have significantly less computational power than smartphones. Key examples of feature phones include the Nokia 215 and the LG Rumor Touch. The market does not include other types of handset, such as cordless phones in which a short-range radio link is used to communicate between the handset and a fixed-line base station, or those used for specialized applications such as two-way radio, etc. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases and market values have been calculated using average selling prices before the impact of carrier subsidies. The units in the report represent number of phones delivered to users each year, not the total number of phones in existence. All currency conversions are carried out at constant average annual 2014 exchange rates.

- The Indian mobile phones market had total revenues of $15.6bn in 2014, representing a compound annual growth rate (CAGR) of 19.1% between 2010 and 2014.

- The market volume increased with a CAGR of 13.4% between 2010 and 2014, to reach a total of 211.5 million handsets in 2014. The markets volume is expected to rise to 392.7 million handsets by the end of 2019, representing a CAGR of 13.2% for the 2014-2019 period.

- The performance of the market is forecast to accelerate, with an anticipated CAGR of 19.9% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $38.6bn by the end of 2019.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile phones market in India

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in India

Leading company profiles reveal details of key mobile phones market players global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the India mobile phones market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the India economy

Reasons To Buy
What was the size of the India mobile phones market by value in 2014?

What will be the size of the India mobile phones market in 2019?

What factors are affecting the strength of competition in the India mobile phones market?

How has the market performed over the last five years?

What are the main segments that make up Indias mobile phones market?

Table of Contents

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market volume 10
Market Segmentation 11
Category segmentation 11
Geography segmentation 12
Market Outlook 13
Market value forecast 13
Market volume forecast 14
Five Forces Analysis 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 19
Threat of substitutes 21
Degree of rivalry 22
Leading Companies 24
Micromax Informatics Limited 24
Microsoft Corporation 25
Samsung Electronics Co., Ltd. 28
Sony Mobile Communications AB 31
Macroeconomic Indicators 32
Country Data 32
Methodology 34
Industry associations 35
Related MarketLine research 35
Appendix 36
About MarketLine 36
LIST OF TABLES
Table 1: India mobile phones market value: $ billion, 2010-14 9
Table 2: India mobile phones market volume: million handsets, 2010-14 10
Table 3: India mobile phones market category segmentation: million handsets, 2014 11
Table 4: India mobile phones market geography segmentation: $ billion, 2014 12
Table 5: India mobile phones market value forecast: $ billion, 2014-19 13
Table 6: India mobile phones market volume forecast: million handsets, 2014-19 14
Table 7: Micromax Informatics Limited: key facts 24
Table 8: Microsoft Corporation: key facts 25
Table 9: Microsoft Corporation: key financials ($) 26
Table 10: Microsoft Corporation: key financial ratios 26
Table 11: Samsung Electronics Co., Ltd.: key facts 28
Table 12: Samsung Electronics Co., Ltd.: key financials ($) 29
Table 13: Samsung Electronics Co., Ltd.: key financials (KRW) 29
Table 14: Samsung Electronics Co., Ltd.: key financial ratios 29
Table 15: Sony Mobile Communications AB: key facts 31
Table 16: India size of population (million), 2010-14 32
Table 17: India gdp (constant 2005 prices, $ billion), 2010-14 32
Table 18: India gdp (current prices, $ billion), 2010-14 32
Table 19: India inflation, 2010-14 33
Table 20: India consumer price index (absolute), 2010-14 33
Table 21: India exchange rate, 2010-14 33
LIST OF FIGURES
Figure 1: India mobile phones market value: $ billion, 2010-14 9
Figure 2: India mobile phones market volume: million handsets, 2010-14 10
Figure 3: India mobile phones market category segmentation: % share, by volume, 2014 11
Figure 4: India mobile phones market geography segmentation: % share, by value, 2014 12
Figure 5: India mobile phones market value forecast: $ billion, 2014-19 13
Figure 6: India mobile phones market volume forecast: million handsets, 2014-19 14
Figure 7: Forces driving competition in the mobile phones market in India, 2014 15
Figure 8: Drivers of buyer power in the mobile phones market in India, 2014 16
Figure 9: Drivers of supplier power in the mobile phones market in India, 2014 17
Figure 10: Factors influencing the likelihood of new entrants in the mobile phones market in India, 2014 19
Figure 11: Factors influencing the threat of substitutes in the mobile phones market in India, 2014 21
Figure 12: Drivers of degree of rivalry in the mobile phones market in India, 2014 22
Figure 13: Microsoft Corporation: revenues and profitability 27
Figure 14: Microsoft Corporation: assets and liabilities 27
Figure 15: Samsung Electronics Co., Ltd.: revenues and profitability 30
Micromax Informatics Limited; Microsoft Corporation; Samsung Electronics Co., Ltd.; Sony Mobile Communications AB

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