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- The mobile phone market consists of all cell phones used for mobile telephony. The market is split into two segments: feature phones and smartphones. Smartphones are defined as advanced cell phones that serve as computing devices in addition to being mobile handsets and that run on an advanced mobile operating system. Key examples of smartphones include the Apple iPhone range (which run on the iOS operating system), Samsung Galaxy S6 (which runs on the Android operating system) and Blackberry and Windows Phone handsets. Feature phones are defined as cell phones that are not considered to be smartphones. Feature phones may still offer some features that smartphones do, such as the ability to browse the Internet, listen to music or take pictures, but have significantly less computational power than smartphones. Key examples of feature phones include the Nokia 215 and the LG Rumor Touch. The market does not include other types of handset, such as cordless phones in which a short-range radio link is used to communicate between the handset and a fixed-line base station, or those used for specialized applications such as two-way radio, etc. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases and market values have been calculated using average selling prices before the impact of carrier subsidies. The units in the report represent number of phones delivered to users each year, not the total number of phones in existence. All currency conversions are carried out at constant average annual 2014 exchange rates.
- The Italian mobile phones market had total revenues of $7.2bn in 2014, representing a compound annual growth rate (CAGR) of 22.1% between 2010 and 2014.
- The market volume increased with a CAGR of 6.6% between 2010 and 2014, to reach a total of 20.8 million handsets in 2014.
- The performance of the market is forecast to decline, with an anticipated compound annual rate of change (CARC) of -0.1% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $7.1bn by the end of 2019.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile phones market in Italy
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Italy
Leading company profiles reveal details of key mobile phones market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Italy mobile phones market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the Italy economy
Reasons To Buy
What was the size of the Italy mobile phones market by value in 2014?
What will be the size of the Italy mobile phones market in 2019?
What factors are affecting the strength of competition in the Italy mobile phones market?
How has the market performed over the last five years?
What are the main segments that make up Italys mobile phones market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market volume 10
Market Segmentation 11
Category segmentation 11
Geography segmentation 12
Market Outlook 13
Market value forecast 13
Market volume forecast 14
Five Forces Analysis 15
Buyer power 16
Supplier power 17
New entrants 19
Threat of substitutes 21
Degree of rivalry 22
Leading Companies 24
Apple Inc. 24
LG Electronics, Inc. 29
Microsoft Corporation 32
Samsung Electronics Co., Ltd. 35
Macroeconomic Indicators 38
Country Data 38
Industry associations 41
Related MarketLine research 41
About MarketLine 42
LIST OF TABLES
Table 1: Italy mobile phones market value: $ billion, 2010-14 9
Table 2: Italy mobile phones market volume: million handsets, 2010-14 10
Table 3: Italy mobile phones market category segmentation: million handsets, 2014 11
Table 4: Italy mobile phones market geography segmentation: $ billion, 2014 12
Table 5: Italy mobile phones market value forecast: $ billion, 2014-19 13
Table 6: Italy mobile phones market volume forecast: million handsets, 2014-19 14
Table 7: Apple Inc.: key facts 24
Table 8: Apple Inc.: key financials ($) 27
Table 9: Apple Inc.: key financial ratios 27
Table 10: LG Electronics, Inc.: key facts 29
Table 11: LG Electronics, Inc.: key financials ($) 30
Table 12: LG Electronics, Inc.: key financials (KRW) 30
Table 13: LG Electronics, Inc.: key financial ratios 30
Table 14: Microsoft Corporation: key facts 32
Table 15: Microsoft Corporation: key financials ($) 33
Table 16: Microsoft Corporation: key financial ratios 33
Table 17: Samsung Electronics Co., Ltd.: key facts 35
Table 18: Samsung Electronics Co., Ltd.: key financials ($) 36
Table 19: Samsung Electronics Co., Ltd.: key financials (KRW) 36
Table 20: Samsung Electronics Co., Ltd.: key financial ratios 36
Table 21: Italy size of population (million), 2010-14 38
Table 22: Italy gdp (constant 2005 prices, $ billion), 2010-14 38
Table 23: Italy gdp (current prices, $ billion), 2010-14 38
Table 24: Italy inflation, 2010-14 39
Table 25: Italy consumer price index (absolute), 2010-14 39
Table 26: Italy exchange rate, 2010-14 39
LIST OF FIGURES
Figure 1: Italy mobile phones market value: $ billion, 2010-14 9
Figure 2: Italy mobile phones market volume: million handsets, 2010-14 10
Figure 3: Italy mobile phones market category segmentation: % share, by volume, 2014 11
Figure 4: Italy mobile phones market geography segmentation: % share, by value, 2014 12
Figure 5: Italy mobile phones market value forecast: $ billion, 2014-19 13
Figure 6: Italy mobile phones market volume forecast: million handsets, 2014-19 14
Figure 7: Forces driving competition in the mobile phones market in Italy, 2014 15
Figure 8: Drivers of buyer power in the mobile phones market in Italy, 2014 16
Figure 9: Drivers of supplier power in the mobile phones market in Italy, 2014 17
Figure 10: Factors influencing the likelihood of new entrants in the mobile phones market in Italy, 2014 19
Figure 11: Factors influencing the threat of substitutes in the mobile phones market in Italy, 2014 21
Figure 12: Drivers of degree of rivalry in the mobile phones market in Italy, 2014 22
Figure 13: Apple Inc.: revenues and profitability 27
Figure 14: Apple Inc.: assets and liabilities 28
Figure 15: LG Electronics, Inc.: revenues and profitability 31
Figure 16: LG Electronics, Inc.: assets and liabilities 31
Figure 17: Microsoft Corporation: revenues and profitability 34
Figure 18: Microsoft Corporation: assets and liabilities 34
Figure 19: Samsung Electronics Co., Ltd.: revenues and profitability 37
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