Motorcycles in Italy

Motorcycles in Italy

Code: ML-OHME3137 | Published: Jul-2015 | Pages: 37 | MarketLine
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Details

Motorcycles in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

- The motorcycles market consists of all classes of on- and off-road motorcycles including scooters and mopeds.

- The Italian motorcycles market had total revenues of $1,385.4m in 2014, representing a compound annual rate of change (CARC) of -17.6% between 2010 and 2014.

- Market consumption volumes declined with a CARC of -17.4% between 2010-2014, to reach a total of 184.8 thousand units in 2014.

- Nationally, there are some concerns regarding future demand due to an aging customer base.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the motorcycles market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the motorcycles market in Italy

Leading company profiles reveal details of key motorcycles market players global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy motorcycles market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Italy economy

Reasons To Buy
What was the size of the Italy motorcycles market by value in 2014?

What will be the size of the Italy motorcycles market in 2019?

What factors are affecting the strength of competition in the Italy motorcycles market?

How has the market performed over the last five years?

Who are the top competitiors in Italys motorcycles market?

Table of Contents

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market Outlook 13
Market value forecast 13
Market volume forecast 14
Five Forces Analysis 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Threat of substitutes 19
Degree of rivalry 20
Leading Companies 21
Honda Motor Co., Ltd. 21
Kwang Yang Motor Company Ltd 25
Piaggio and C. S.p.A. 26
Yamaha Motor Co., Ltd. 29
Macroeconomic Indicators 32
Country Data 32
Methodology 34
Industry associations 35
Related MarketLine research 35
Appendix 36
About MarketLine 36
LIST OF TABLES
Table 1: Italy motorcycles market value: $ million, 2010-14 8
Table 2: Italy motorcycles market volume: thousand units, 2010-14 9
Table 3: Italy motorcycles market category segmentation: thousand units, 2014 10
Table 4: Italy motorcycles market geography segmentation: $ million, 2014 11
Table 5: Italy motorcycles market share: % share, by volume, 2014 12
Table 6: Italy motorcycles market value forecast: $ million, 2014-19 13
Table 7: Italy motorcycles market volume forecast: thousand units, 2014-19 14
Table 8: Honda Motor Co., Ltd.: key facts 21
Table 9: Honda Motor Co., Ltd.: key financials ($) 22
Table 10: Honda Motor Co., Ltd.: key financials (Yen) 23
Table 11: Honda Motor Co., Ltd.: key financial ratios 23
Table 12: Kwang Yang Motor Company Ltd: key facts 25
Table 13: Piaggio and C. S.p.A.: key facts 26
Table 14: Piaggio and C. S.p.A.: key financials ($) 27
Table 15: Piaggio and C. S.p.A.: key financials (Euro) 27
Table 16: Piaggio and C. S.p.A.: key financial ratios 27
Table 17: Yamaha Motor Co., Ltd.: key facts 29
Table 18: Yamaha Motor Co., Ltd.: key financials ($) 30
Table 19: Yamaha Motor Co., Ltd.: key financials (Yen) 30
Table 20: Yamaha Motor Co., Ltd.: key financial ratios 30
Table 21: Italy size of population (million), 2010-14 32
Table 22: Italy gdp (constant 2005 prices, $ billion), 2010-14 32
Table 23: Italy gdp (current prices, $ billion), 2010-14 32
Table 24: Italy inflation, 2010-14 33
Table 25: Italy consumer price index (absolute), 2010-14 33
Table 26: Italy exchange rate, 2010-14 33
LIST OF FIGURES
Figure 1: Italy motorcycles market value: $ million, 2010-14 8
Figure 2: Italy motorcycles market volume: thousand units, 2010-14 9
Figure 3: Italy motorcycles market category segmentation: % share, by volume, 2014 10
Figure 4: Italy motorcycles market geography segmentation: % share, by value, 2014 11
Figure 5: Italy motorcycles market share: % share, by volume, 2014 12
Figure 6: Italy motorcycles market value forecast: $ million, 2014-19 13
Figure 7: Italy motorcycles market volume forecast: thousand units, 2014-19 14
Figure 8: Forces driving competition in the motorcycles market in Italy, 2014 15
Figure 9: Drivers of buyer power in the motorcycles market in Italy, 2014 16
Figure 10: Drivers of supplier power in the motorcycles market in Italy, 2014 17
Figure 11: Factors influencing the likelihood of new entrants in the motorcycles market in Italy, 2014 18
Figure 12: Factors influencing the threat of substitutes in the motorcycles market in Italy, 2014 19
Figure 13: Drivers of degree of rivalry in the motorcycles market in Italy, 2014 20
Figure 14: Honda Motor Co., Ltd.: revenues and profitability 23
Figure 15: Honda Motor Co., Ltd.: assets and liabilities 24
Figure 16: Piaggio and C. S.p.A.: revenues and profitability 28
Figure 17: Piaggio and C. S.p.A.: assets and liabilities 28
Figure 18: Yamaha Motor Co., Ltd.: revenues and profitability 31
Figure 19: Yamaha Motor Co., Ltd.: assets and liabilities 31

Figure 18: KTM AG: revenues and profitability 30
Figure 19: KTM AG: assets and liabilities 30
Figure 20: Yamaha Motor Co., Ltd.: revenues and profitability 33
Honda Motor Co., Ltd., Kwang Yang Motor Company Ltd, Piaggio and C. S.p.A., Yamaha Motor Co., Ltd.

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