Estonia’s telecom market continues to benefit from a range of regulatory measures which have encouraged competition, enabling alternative operators to chip away at the fixed-line market share of the incumbent Telia (renamed from Eesti Telekom in January 2016). Fixed-line infrastructure upgrades have been geared to supporting bundled offerings and broadband services of at least 100Mb/s. These have been focussed on HFC and FttP networks, with LTE technology deployed in rural areas. A public-private partnership was set up to build a national fibre-based next-generation network.

Through these efforts Estonia has developed of the highest broadband penetration rates in Europe. Widespread broadband usage has underpinned Estonia’s emerging internet economy, with various e-commerce, e-government, e-education and e-health services available and widely used. Although the cable TV market is well developed, and cable TV operators are well-positioned to offer bundled play services, there is growing competition from emerging OTT videostreaming operators, including Netflix which launched services in the country in early 2016.

Estonia also has an advanced mobile market, having benefitted from considerable investment from the mobile network operators Telia, Elisa and Tele2. The market enjoys effective competition between them, though the MVNO sector remains underdeveloped. Operator investment in HSPA and LTE technologies has underscored the growing mobile broadband sector. The launch of LTE-A services has provided far higher data rates, bringing the county to the forefront of such developments in the region and supporting a range of mobile data services and applications. This will further underpin future revenue growth for operators in the market.

For more information see – Estonia - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses