Poland’s mature and liberalised telecom market has seen considerable development in the broadband and mobile sectors, while network upgrades are facilitating markets as diverse as videostreaming and e-commerce. The privatised incumbent, recently rebranded as Orange Poland, has benefited from its parent company’s technical experience and know-how in the region. Regulatory measures have promoted competition, allowing a number of operators to enter the market. Recently this extended to opening Orange Poland’s fibre network to access and pricing regulation.

The fixed broadband market is one of the largest in Europe, with effective cross-platform competition. A comprehensive DSL infrastructure is complemented by extensive cable networks and a growing fibre presence. Commercial considerations meant that fibre was for some years restricted to a number of urban areas, though more recently the sector has received considerable financial support from the government and the European Union. This support is aimed at building fibre-based networks across the country (particularly in eastern areas) and promoting fibre connectivity to end-users.

Orange Poland dominates the fixed broadband market although there is in place a regulatory regime designed to improving wholesale market access.

The mobile market has been characterised by rapid development of LTE networks and services. By early 2016 mobile penetration was about 155%, among the highest rates in the region and reflecting the popularity among consumers for keeping two or more SIM cards. With more than 59 million subscribers, the market has room for 26 licensed operators, including 19 MVNOs. The relatively high number of network operators suggests that there will some market consolidation in coming years, as has been seen in other European markets. ARPU has stabilised after falling in recent years in the wake of retail tariff competition, and regulatory mandated reductions in mobile termination rates and in roaming tariffs. LTE networks provide extensive population coverage, which will increase further into 2016 as operators make use of concessions in the 800MHz and 2600MHz bands which were released to them in January 2016.

For more information see – Poland - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses