Nike Inc.: Is $50bn by 2020 achievable?

Nike Inc.: Is $50bn by 2020 achievable?

Code: ML-ML00019-045 | Published: Oct-2015 | Pages: 25 | MarketLine
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Following another financial year of growth and record revenues, this case study explores Nikes current status as the worlds premier sportswear manufacturer. It assesses the companys current strengths and weaknesses, and analyzes the current and potential opportunities and threats which face the company which may impede its objective of $50bn revenue by 2020.

Key Findings
- Assesses how Nike achieved another year of record revenue growth in 2015, and how it plans to drive growth in the future.
- In-depth analysis of Nikes structure to highlight its vulnerabilities.
- Evaluating Nikes target of $50bn by 2020, assessing both company and macroeconomic conditions which could foil achievement of such a target.

Reasons To Buy
How is Nike so successful?
What is Nikes marketing strategy?
Will Nike achieve its $50bn target?
What is Nike doing to ensure future growth?

Table of Contents

FY2015 was another successful year for Nike
Nike has outperformed many of its rivals in 2014/2015
Nikes improving margins accounted for by premium products
Nike has a diverse product platform
RandD enhances premium image and permits further product segmentation
Nikes marketing continues to be an industry forerunner
Star endorsement strategy continues to pay dividends
Nike knows how to generate buzz for its products
Nike is concentrated in North America
Nike is imbalanced with reliance footwear
Premium products risk excluding many customers
Endorsement strategies are expensive and risky
Endorsement deals are becoming rapidly inflated
Endorsement deals can backfire with irresponsible luminaries
Nike has a growing DTC business
Increasing physical retail presence and marketing opportunities
The Nike Tech Book could be used to profit from product buzz
Nike looks to the future with 3D printing and the Internet of Things
Nike switches its campaigns to further womenswear sales
Growth potential in emerging markets
Nike attempting to turnaround Beijing Olympic problems
Nike using basketball to slam dunk China
DTC business will benefit from rampant Chinese e-commerce growth
Nike taking advantage of its premier status
Nike has several major sporting events to support its target
Nike collaborating with Apple on wearable tech
Nike faces more intense competition globally
Macroeconomic conditions could diminish expansion plans
Quantitative Easing weakening developed currencies
Nike: Just doing it
Further Reading
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