OTT Video in Latin America: Demand for Local Exclusive Content Drives Competition Among SVoD Platforms

OTT Video in Latin America: Demand for Local Exclusive Content Drives Competition Among SVoD Platforms

Code: PYR-TC0078IR | Published: Jun-2016 | Pages: 43 | Pyramid Research
Price :
$1,195.00
USD

* Required Fields

$1,195.00

Details

OTT video markets in Latin America are relatively diverse not only along demographic and socio-economic lines, but also in terms of adoption of telecom and video services. Countries with high adoption rates of pay-TV, fixed broadband and mobile broadband see the most robust and innovative OTT ecosystems. Netflixs arrival to Latin America, in 2011, triggered the launch of a number of SVoD initiatives, both at the regional and country level, mostly from established telecom and pay-TV operators looking to defend their position in the pay-TV market, such as AmErica MOvil (Claro Video) and TelefOnica (On Video/Movistar Play). Because of the strong influence that Netflix has had in the region, most paid OTT services in the region currently provided on a SVoD basis, although a significant number of companies are also relying on a combination of SVoD, TVoD and AVoD as well as paid linear and free linear content to round out their service offerings.

Key Findings
- The strongest opportunity for paid OTT video will continue to be in large Latin American markets, Brazil, Mexico and Argentina are the countries offering most scale and growth potential over the next five years.

- The addition of linear content as part of SVoD packages represents could bring important opportunities for pure SVoD service providers across the whole region.

- Operators can differentiate themselves better and increase customer loyalty by using an OTT service; for pure-play OTTs, meanwhile, partnering with operators can boost customer acquisition by exposing households to the service via pre-established customer relationships.

- As more lower-income households get connected in Latin America, pay-TV and telecom operators in the region should look at addressing this segment by launching a low-cost, stand-alone and mobile-focused OTT video service packed with relevant content

Synopsis
OTT Video in Latin America: Demand for Local Exclusive Content Drives Competition Among SVoD Platforms, a Telecom Insider Report by Pyramid Research, analyzes the market for over-the-top (OTT) video services in Latin America. It provides both an overview of the existing situation with current trends and a detailed look at select service providers and markets. Examples are provided from Latin American markets of all types.

The report is organized as follows:

- The OTT video market: This section provides a general analysis of OTT services, including a taxonomy and an overview of the business models and content provision that are relevant to Latin American markets.

- OTT video in Latin America - Overview, market comparisons, providers and opportunities: This section examines more specifically the regions markets, including pay-TV and smartphone penetration, common business models, pricing schemes and OTT service provider types. The section also provides results from the Pyramid Research OTT Video Market Attractiveness Index, comparing the main OTT markets on infrastructure, demand and socioeconomic factors, and profiles a number of OTT service providers.

- OTT video in Latin America: Overview, forecast and trends: This section analyzes in more detail the OTT video market in Brazil, Mexico, Colombia and Argentina; providing market and revenue forecasts and identifying key market trends.

- Case studies: This section comprises three case studies to identify best practices and to look more closely at some of the factors that driving growth.

- Key findings and recommendations: This section provides the reports findings on OTT video markets in Latin America, along with Pyramid Researchs recommendations for telecom operators, mobile operators, pure-play OTT players, broadcasters, pay-TV providers and media companies.

Reasons To Buy
- Provides a comprehensive, detailed understanding of over-the-top video (OTT) services in the diverse pay-TV markets in Latin America.

- Includes analysis on the pricing strategies, business models and the great variety of OTT service providers, looking in particular at the various challenges and opportunities facing them, with examples from OTT providers throughout the region.

- To highlight Latin America regions most attractive OTT markets, it draws on Pyramid Researchs OTT Video Market Attractiveness Index, which ranks markets globally based on infrastructure, demand and socioeconomic factors.

- A section on the OTT markets in Brazil, Mexico, Colombia and Argentina offers particular insight into these markets, including an overview, revenue forecasts and an examination of growth drivers and inhibitors.

- Offers an overview of the actionable analysis of trends offers a wider perspective, while its case studies of five OTT providers in Latin America provide a resource for more detailed planning.

- Includes section of key findings and recommendations extracts the crucial forward-looking trends in OTT to allow OTT pure plays, pay-TV operators, broadcasters, telecom network operators, media companies, IT vendors and regulators to develop effective longer-term OTT strategies.

- Boasts of high presentation quality that allows it to be turned into presentable material immediately, for an executive-level audience.

Table of Contents

OTT video market: Taxonomy, business models and content provision
OTT video pricing and business models
OTT service providers
Content provision in the connected era
Challenges and opportunities for OTT service providers in Latin America

OTT video in Latin America: Overview, market comparisons, providers and opportunities
The OTT video market in Latin America
Pyramid Research OTT Video Market Attractiveness Index
OTT Video Market Attractiveness Index results
OTT mobile opportunity
OTT service provider profiles
OTT business models and pricing methods

OTT video in Latin America: Overview, forecast and trends
Latin America OTT market overview
Latin America SVoD account forecast
Latin America SVoD revenue forecast
Brazil: Paid OTT video accounts and revenue forecast
Mexico: Paid OTT video accounts and revenue forecast
Colombia: Paid OTT video accounts and revenue forecast
Argentina: Paid OTT video accounts and revenue forecast

Market details: Case studies
Movistar Play - Chile/Latin America
Blim - Latin America
Nextel - Latin America

Key findings and recommendations
Appendices
OTT Video Market Attractiveness Index composition and methodology
OTT Video Market Attractiveness Index countries covered
Acronyms and definitions

List of Tables


Exhibit 1: OTT Video Business Models
Exhibit 2: Types Of OTT Providers
Exhibit 3: OTT Content Provision For The Connected Consumer
Exhibit 4: OTT Video Challenges And Opportunities, Latin America
Exhibit 5: Pay-TV Household Penetration, Selected Markets in Latin America, 2015
Exhibit 6: Sub-indexes Of The OTT Video Market Attractiveness Index, Latin America, 2015
Exhibit 7: OTT Video Market Attractiveness Index Scores, Latin America, 2015
Exhibit 8: OTT Readiness Sub-index Results, Latin America, 2015
Exhibit 9: OTT Intensity Sub-index Results, Latin America, 2015
Exhibit 10: Local Factors Sub-index Results, Latin America, 2015
Exhibit 11: Overall OTT Attractiveness Index Results, Latin America, 2015
Exhibit 12: 4G/LTE Subscription Penetration, Selected Markets In Latin America, 2020
Exhibit 13: OTT Service Provider Profiles By Industry
Exhibit 14: Common OTT Business Models; Examples
Exhibit 15: Distribution of OTT accounts by type, Latin America, 2015
Exhibit 16: OTT Accounts And Penetration, Latin America 2014-2020
Exhibit 17: SVoD Subscriptions By Country, Latin America, 2014-2020
Exhibit 18: OTT Revenue Opportunity, Latin America, 2014-2020
Exhibit 19: Brazil Paid SVoD Accounts, 2014-2020
Exhibit 20: Brazil SVoD Revenue, 2014-2020
Exhibit 21: Mexico Paid SVoD Accounts, 2014-2020
Exhibit 22: Mexico SVoD Revenue, 2014-2020
Exhibit 23: Colombia Paid SVoD Accounts, 2014-2020
Exhibit 24: Colombia SVoD Revenue, 2014-2020
Exhibit 25: Argentina Paid SVoD Accounts
Exhibit 26: Argentina SVoD Revenue, 2014-2020
Exhibit 27: Netflix Prepaid Cards in Brazil, 2016
Exhibit 28: Netflix Original Production Narcos
Exhibit 29: Telecentro 3-play Netflix Promotion, Argentina, 2016
Exhibit 30: Movistar Play Offering in Chile, 2016
Exhibit 31: Movistar Go Platform in Chile, 2016
Exhibit 32: Examples Of Telefonicas OTT Video Offering in Latin America
Exhibit 33: Netflix Prepaid Cards in Brazil, 2016
Exhibit 34: Blim OTT Video OTT Checklist, 2016
Exhibit 35: Amazon Prime Instant Video Offers, 2016

List of Figures


Exhibit 1: OTT Video Business Models
Exhibit 2: Types Of OTT Providers
Exhibit 3: OTT Content Provision For The Connected Consumer
Exhibit 4: OTT Video Challenges And Opportunities, Latin America
Exhibit 5: Pay-TV Household Penetration, Selected Markets in Latin America, 2015
Exhibit 6: Sub-indexes Of The OTT Video Market Attractiveness Index, Latin America, 2015
Exhibit 7: OTT Video Market Attractiveness Index Scores, Latin America, 2015
Exhibit 8: OTT Readiness Sub-index Results, Latin America, 2015
Exhibit 9: OTT Intensity Sub-index Results, Latin America, 2015
Exhibit 10: Local Factors Sub-index Results, Latin America, 2015
Exhibit 11: Overall OTT Attractiveness Index Results, Latin America, 2015
Exhibit 12: 4G/LTE Subscription Penetration, Selected Markets In Latin America, 2020
Exhibit 13: OTT Service Provider Profiles By Industry
Exhibit 14: Common OTT Business Models; Examples
Exhibit 15: Distribution of OTT accounts by type, Latin America, 2015
Exhibit 16: OTT Accounts And Penetration, Latin America 2014-2020
Exhibit 17: SVoD Subscriptions By Country, Latin America, 2014-2020
Exhibit 18: OTT Revenue Opportunity, Latin America, 2014-2020
Exhibit 19: Brazil Paid SVoD Accounts, 2014-2020
Exhibit 20: Brazil SVoD Revenue, 2014-2020
Exhibit 21: Mexico Paid SVoD Accounts, 2014-2020
Exhibit 22: Mexico SVoD Revenue, 2014-2020
Exhibit 23: Colombia Paid SVoD Accounts, 2014-2020
Exhibit 24: Colombia SVoD Revenue, 2014-2020
Exhibit 25: Argentina Paid SVoD Accounts
Exhibit 26: Argentina SVoD Revenue, 2014-2020
Exhibit 27: Netflix Prepaid Cards in Brazil, 2016
Exhibit 28: Netflix Original Production Narcos
Exhibit 29: Telecentro 3-play Netflix Promotion, Argentina, 2016
Exhibit 30: Movistar Play Offering in Chile, 2016
Exhibit 31: Movistar Go Platform in Chile, 2016
Exhibit 32: Examples Of Telefonicas OTT Video Offering in Latin America
Exhibit 33: Netflix Prepaid Cards in Brazil, 2016
Exhibit 34: Blim OTT Video OTT Checklist, 2016
Exhibit 35: Amazon Prime Instant Video Offers, 2016
Netflix
AmErica MOvil
Claro
Movistar
Telefonica
Televisa
Blim
Fox
HBO
Arnet
Telecom Argentima
Millicom
Cablevision
DIRECTV
Globo
TVGO
Cabletica
Google
Personal
Antel
Vivo
SKY
Akamai
Caracol
TCC.

Report Format

Following are different modes of Licenses.

a. Single User License:
This license allows only one person to use the report. This person can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people. Unless you purchase a Site License or a Global Site License, a Single User License must be purchased for every single person that wishes to use the report within the same enterprise.

b. Single Site License:
This license allows unlimited users to use the report within one company location, e.g. a regional office. These users can use the report on any computer and may take print outs of the report but must take care of not sharing the report (or any information contained therein) with any other individual or people.

c. Global Site License:
A Global Site License (or Enterprise wide Site License or Global License) is a license granted to original purchaser, who can share a report with other employees and authorized Users of the same organization.

Quick Help

1. How do you deliver the reports?
The delivery of reports is depends on format & mode of license of report(s). Following are different kinds of formats of report(s) and their delivery options :

a. Electronic Format – Through email from Publisher
Report will be sent to your username email address in PDF, Excel, PowerPoint or any other electronic / softcopy format by publisher.
Delivery Time: 12 to 48 hours [depending on time difference or occurrences of national holidays]

b. Hard Copy or Printed Format or CD-Rom – Through Mail or Courier from Publisher
Report will be sent through mail / courier delivery to your shipping address by publisher.
Delivery Time: Less than, few weeks [depending on time difference or occurrences of national holidays]


2. How can I make payment for publications I purchase?
You could be able to make the payment, in following ways:

a. Online Secure Payment through Credit Card Payment : We accept Visa, Master, AMEX Cards & CCAvenue
b. Transfer of fund to our bank account via Bank transfer or Wire transfer
c. Payment via DD or Cheque
d. Paypal


3. Is it safe to use my credit card on MarketinfoResearch?
Your personal information and online tranaction on Marketinfo Research is secure, private, and tamper-proof. All credit card payments are processed through secure and trusted payment gateways.

If you have a more question about our publications please see our FAQs section or contact us now at cs@marketinforesearch.com.

CUSTOMERS WHO VIEWED THIS REPORT ALSO VIEWED

There are no reports matching the selection.

Browse similar reports by category:
Telecommunications & Networks
Pyramid Research