Pack-Track Seize+Adapt Case Study: Wider Opportunities for a Triple-Compartment Sachet

Pack-Track Seize+Adapt Case Study: Wider Opportunities for a Triple-Compartment Sachet

Code: CAN-CS0004SA | Published: Jul-2016 | Pages: 13 | Canadean
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Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using Canadeans Pack-Track packaging innovation tool and takes a closer look at a triple-compartment sachet, currently used for a liquid confectionery product, and considers how the format could cross over into other categories.

Key Findings
- Discusses key features and packaging benefits of Squeeze Play liquid candy in a sachet with three resealable compartments. Examines how this pack format taps into consumer trends within Canadeans TrendSights framework.

- Explores how this convenient, portable pack combining several complementary products could be applied to other product categories.

Synopsis
"Seize+Adapt Case Study: Wider Opportunities for a Triple-Compartment Sachet" takes a closer look at a pack format currently used for Squeeze Play liquid candy and considers how it could potentially cross over into other product categories.

Your key questions answered:

- Why is a sachet with three resealable compartments considered an interesting case for Seize+Adapt?

- What are the key packaging benefits of this pack?

- Which consumer trends has this packaging innovation capitalized on?

- Could this packaging idea work for my brands or products and give me an advantage over competitors?

Reasons To Buy
- Use Seize+Adapt case studies to inspire packaging innovation.

- Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.

- Discover which product sectors this packaging innovation could potentially have application to to create a point of difference.

Table of Contents

Executive Summary
What is Seize+Adapt?
The packaging innovation - consumer engagement
Wider opportunities for a triple-compartment sachet
Appendix
Foreign Candy Co.Inc.

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