PCs in Germany

PCs in Germany

Code: ML-OHME6049 | Published: Jun-2016 | Pages: 40 | MarketLine
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PCs in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany pcs market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.


Synopsis
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the pcs market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the pcs market in Germany

Leading company profiles reveal details of key pcs market players global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany pcs market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Germany economy


Reasons To Buy
What was the size of the Germany pcs market by value in 2015?

What will be the size of the Germany pcs market in 2020?

What factors are affecting the strength of competition in the Germany pcs market?

How has the market performed over the last five years?

What are the main segments that make up Germanys pcs market?

Key Highlights
- The personal computers (PCs) market consists of the sale of both desktop and portable PCs.

- The German PCs market had total revenues of $4,337.9m in 2015, representing a compound annual rate of change (CARC) of -6.3% between 2011 and 2015.

- Technological advances make PCs less of a necessity, this coupled with weakened exchange rates and price competitive consumers, pushes costs up for retailers while prices must remain low.

- As globally, the German PC market is also disadvantaged by the decision of Microsoft (the worlds largest software licenser) to offer free upgrades to its latest operating system, largely suppressing any incentives to purchase new hardware to access it.

Table of Contents

Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Market volume forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Acer Incorporated
ASUSTeK Computer Inc.
HP Inc.
Lenovo Group Limited
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables


Table 1: Germany PCs market value: $ million, 2011-15
Table 2: Germany PCs market volume: million units, 2011-15
Table 3: Germany PCs market category segmentation: million units, 2015
Table 4: Germany PCs market geography segmentation: $ million, 2015
Table 5: Germany PCs market value forecast: $ million, 2015-20
Table 6: Germany PCs market volume forecast: million units, 2015-20
Table 7: Acer Incorporated: key facts
Table 8: Acer Incorporated: key financials ($)
Table 9: Acer Incorporated: key financials (NT$)
Table 10: Acer Incorporated: key financial ratios
Table 11: ASUSTeK Computer Inc.: key facts
Table 12: ASUSTeK Computer Inc.: key financials ($)
Table 13: ASUSTeK Computer Inc.: key financials (NT$)
Table 14: ASUSTeK Computer Inc.: key financial ratios
Table 15: HP Inc.: key facts
Table 16: HP Inc.: key financials ($)
Table 17: HP Inc.: key financial ratios
Table 18: Lenovo Group Limited: key facts
Table 19: Lenovo Group Limited: key financials ($)
Table 20: Lenovo Group Limited: key financial ratios
Table 21: Germany size of population (million), 2011-15
Table 22: Germany gdp (constant 2005 prices, $ billion), 2011-15
Table 23: Germany gdp (current prices, $ billion), 2011-15
Table 24: Germany inflation, 2011-15
Table 25: Germany consumer price index (absolute), 2011-15
Table 26: Germany exchange rate, 2011-15

List of Figures


Figure 1: Germany PCs market value: $ million, 2011-15
Figure 2: Germany PCs market volume: million units, 2011-15
Figure 3: Germany PCs market category segmentation: % share, by volume, 2015
Figure 4: Germany PCs market geography segmentation: % share, by value, 2015
Figure 5: Germany PCs market value forecast: $ million, 2015-20
Figure 6: Germany PCs market volume forecast: million units, 2015-20
Figure 7: Forces driving competition in the PCs market in Germany, 2015
Figure 8: Drivers of buyer power in the PCs market in Germany, 2015
Figure 9: Drivers of supplier power in the PCs market in Germany, 2015
Figure 10: Factors influencing the likelihood of new entrants in the PCs market in Germany, 2015
Figure 11: Factors influencing the threat of substitutes in the PCs market in Germany, 2015
Figure 12: Drivers of degree of rivalry in the PCs market in Germany, 2015
Figure 13: Acer Incorporated: revenues & profitability
Figure 14: Acer Incorporated: assets & liabilities
Figure 15: ASUSTeK Computer Inc.: revenues & profitability
Figure 16: ASUSTeK Computer Inc.: assets & liabilities
Figure 17: HP Inc.: revenues & profitability
Figure 18: HP Inc.: assets & liabilities
Figure 19: Lenovo Group Limited: revenues & profitability
Figure 20: Lenovo Group Limited: assets & liabilities

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