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- The potato chips market consists of retail sales of bagged snack products produced directly from cuts of potatoes, and does not include reconstituted potato snacks. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2014 annual average exchange rates.
- The Australian potato chips market had total revenues of $728.5m in 2014, representing a compound annual growth rate (CAGR) of 3.9% between 2010 and 2014.
- Market consumption volume increased with a CAGR of 2.9% between 2010-2014, to reach a total of 33.6 million kilograms in 2014.
- The Australian potato chips market is a mature and stagnated market. In recent years, snack industrys major players have endured decreasing profit margins, intense competition from private-label products and stagnant domestic demand, particularly in the salty snacks segment, which has historically been the most profitable.
Save time carrying out entry-level research by identifying the size, growth, and leading players in the potato chips market in Australia
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the potato chips market in Australia
Leading company profiles reveal details of key potato chips market players global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Australia potato chips market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the Australia economy
Reasons To Buy
What was the size of the Australia potato chips market by value in 2014?
What will be the size of the Australia potato chips market in 2019?
What factors are affecting the strength of competition in the Australia potato chips market?
How has the market performed over the last five years?
Who are the top competitiors in Australias potato chips market?
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Geography segmentation 10
Market share 11
Market distribution 12
Market Outlook 13
Market value forecast 13
Market volume forecast 14
Five Forces Analysis 15
Buyer power 16
Supplier power 17
New entrants 18
Threat of substitutes 19
Degree of rivalry 20
Leading Companies 21
PepsiCo, Inc. 21
Snack Brands Australia 25
Macroeconomic Indicators 26
Country Data 26
Industry associations 29
Related MarketLine research 29
About MarketLine 30
LIST OF TABLES
Table 1: Australia potato chips market value: $ million, 2010-14 8
Table 2: Australia potato chips market volume: million kilograms, 2010-14 9
Table 3: Australia potato chips market geography segmentation: $ million, 2014 10
Table 4: Australia potato chips market share: % share, by value, 2014 11
Table 5: Australia potato chips market distribution: % share, by value, 2014 12
Table 6: Australia potato chips market value forecast: $ million, 2014-19 13
Table 7: Australia potato chips market volume forecast: million kilograms, 2014-19 14
Table 8: PepsiCo, Inc.: key facts 21
Table 9: PepsiCo, Inc.: key financials ($) 23
Table 10: PepsiCo, Inc.: key financial ratios 23
Table 11: Snack Brands Australia: key facts 25
Table 12: Australia size of population (million), 2010-14 26
Table 13: Australia gdp (constant 2005 prices, $ billion), 2010-14 26
Table 14: Australia gdp (current prices, $ billion), 2010-14 26
Table 15: Australia inflation, 2010-14 27
Table 16: Australia consumer price index (absolute), 2010-14 27
Table 17: Australia exchange rate, 2010-14 27
LIST OF FIGURES
Figure 1: Australia potato chips market value: $ million, 2010-14 8
Figure 2: Australia potato chips market volume: million kilograms, 2010-14 9
Figure 3: Australia potato chips market geography segmentation: % share, by value, 2014 10
Figure 4: Australia potato chips market share: % share, by value, 2014 11
Figure 5: Australia potato chips market distribution: % share, by value, 2014 12
Figure 6: Australia potato chips market value forecast: $ million, 2014-19 13
Figure 7: Australia potato chips market volume forecast: million kilograms, 2014-19 14
Figure 8: Forces driving competition in the potato chips market in Australia, 2014 15
Figure 9: Drivers of buyer power in the potato chips market in Australia, 2014 16
Figure 10: Drivers of supplier power in the potato chips market in Australia, 2014 17
Figure 11: Factors influencing the likelihood of new entrants in the potato chips market in Australia, 2014 18
Figure 12: Factors influencing the threat of substitutes in the potato chips market in Australia, 2014 19
Figure 13: Drivers of degree of rivalry in the potato chips market in Australia, 2014 20
Figure 14: PepsiCo, Inc.: revenues and profitability 24
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