Purina Tidy Cats LightWeight Litter: Bringing convenience and simplicity to a less pleasant household task

Purina Tidy Cats LightWeight Litter: Bringing convenience and simplicity to a less pleasant household task

Code: ML-ML00019-070 | Published: Dec-2015 | Pages: 20 | MarketLine
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$495.00
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$495.00

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A cat litter with half the weight of regular cat litters, Purina Tidy Cats LightWeight promises the same performance as traditional cat litters on the market, but with less weight, making it easier for pet owners to carry and use the product. It also features a double handle for easy grabbing and pouring, which highlights a clear convenience approach.



Key Findings
- Understand what Purina Tidy Cats LightWeight is.
- Learn why it appeals to modern-day US consumers.
- Assess how the pet care market can grow further.
- Understand the importance of convenience in the pet care market.

Reasons To Buy
What is Purina Tidy Cats LightWeight?
Which of its innovations have captured the imagination of consumers?
How has multi-channel marketing helped propel the product?
What are the key factors driving consumer purchase decisions in this market?

Table of Contents

OVERVIEW
Catalyst
Summary
LIGHTWEIGHT CAT LITTER THAT EMPHASIZES BENEFITS
A cat litter with half the weight of other products on the market
A packaging design that emphasizes this convenient focus
Tidy Cats LightWeight benefits from a clear multi-benefit approach
A marketing campaign that clearly communicates the benefits of the product
Use of celebrity endorsement to generate "buzz" and build brand image
TIDY CATS LIGHTWEIGHT ADDRESSES CONSUMER DEMAND FOR CONVENIENT PRODUCTS
Consumers demand solutions to make household tasks simple and quick
Tidy Cats LightWeight addresses consumers demand for convenient products
Consumers perceive more value with a clear multi-benefit positioning
Providing an easy-to-carry solution for multi-cat houses
Senior pet owners may offer interesting opportunities to the pet food and care industry
INNOVATIVE PRODUCTS SUPPORTED BY MULTI-CHANNEL MARKETING KEY TO GROWTH
Focusing on innovation is a good way to transform the category in a highly profitable sector
Convenient packaging is an essential factor influencing consumers final purchasing decision
Effectively managed multi-channel campaigns increase the appeal of everyday products
Innovative products that can improve shoppers experience at the point of sale appeal to both consumers and retailers
CONCLUSIONS
Purina Tidy Cats LightWeight: Success a combination of innovation, good packaging and shrewd marketing
APPENDIX
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